IPC Media and Bauer Media Group are two potential media institutions that could distribute Hollie Barker's media product. IPC Media reaches 14 million people through print magazines and produces over 60 brands including the successful NME. Bauer Media Group is the world's largest privately owned media group, producing magazines in over 15 countries with an estimated annual turnover of 15 billion Euros. Bauer Media would be the most suitable publisher as they produce magazines similar in genre and audience to Hollie Barker's magazine, such as Q and Kerrang, whereas IPC Media may have difficulty separating promotion for two similar magazines like Hollie Barker's and NME.

1. “What kind of media institution
might distribute your media
product and why?”
HOLLIE BARKER

2. IPC MEDIA
IPC Media are one of the UK’s biggest magazine
distributers and they claim to reach 100 million
people doing print alone.
Their website boasts that they reach 14 million people.
They produce over 60 different media brands,
including the extremely successful NME.

3. IPC MEDIA WEBSITE

4. WHAT THEY DO
They inform people about the different medias that
they publish and provide their audiences with brand
profiling, such as their audience, genre, layout and
style.
This is important for potential people that want their
magazine distributed because they are able to
discover what types of publishing this magazine
deals with.

5. BAUER MEDIA GROUP
This group are the world’s largest privately owned
media group and produces different magazines in
over 15 different countries.
They have an estimated turn over of approximately 15
billions Euros making them one of the most
successful publishing groups of all time.
They produce magazines such as Q and Kerrang.

6. BAUER MEDIA WEBSITE

7. PUBLISH MY MAGAZINE
I think that the publishing group that is most likely to
publish my magazine is Bauer Media. This is due to
the fact that NME is extremely similar, in terms of
genre and audience banding, to my own magazine
and therefore it would be difficult for IPC Media to
segregate the time spent promoting two magazines
that have relatively the same purposes and ideas.

8. OTHER PUBLISHERS
Other magazine publishers include Natmags and
Emap however they are more concerned with
“glossy” female magazines. This would not be
suitable for my magazine because it is aimed at
grungy, young, indie males.