The document summarizes the results of a focus group conducted with 10 young adults aged 17-21 to understand their preferences for colors, fonts, and text for a magazine. They found that the group highly liked the color combinations of red, blue, and black, but did not like black, yellow, and green. They also liked the color blue. Feedback on font combinations of green, blue, and red varied. The fonts Caslon Pro Bold and Impact received mainly positive feedback while American Typewriter received a range of ratings and Century Gothic was strongly disliked by 4 people.

1. Magazine focus group

2. The following is a focus group conducted
with our target audience. We asked a group
of ten young adults aged 17-21 both
females and males. We did this, as we
wanted to gain an understanding of what out
the target audience wanted and therefore
asked their opinions on a range of color's,
fonts and textual language.

3. Colour's used
Strongly
like
Like okay dislike Strongly
dislike
//// //// //
From the data we have
collected we can see that our
focus group highly liked the
combinations of red, blue and
black.

4. Strongly
like
Like okay dislike Strongly
dislike
/ // //// ///
From the data we collected we can see that our focus
group did not like the colour scheme of black yellow and
green.

5. Strongly
like
Like okay dislike Strongly
dislike
/// //// // /
From the data we collected from our focus group we can
see that they highly liked the range in the colour blue.

6. Strongly
like
Like okay dislike Strongly
dislike
// // //// / /
From the feed back we have collected we can see that
the feedback varied in what they liked of having a
combination of green, blue and red.

7. FONT
IDEAS

8. EXAMPLE - Caslon pro bold
Strongly
like
Like okay dislike Strongly
dislike
/// //// // /
The feed back we got from caslon pro was mainly positive
as the majority of people said that they liked calson pro and
we may consider using this font.

9. EXAMPLE - IMPACT
Strongly
like
Like okay dislike Strongly
dislike
///// //// /
The font impact had also given positive feed as the
majority of people said that they liked the font. We will
most definitely consider this font.

10. EXAMPLE-American Typewriter
Strongly
like
Like okay dislike Strongly
dislike
// // /// // /
American typewriter has got a range of ratings, however
3 people said they did not like American typewriter.

11. EXAMPLE - Century Gothic
Strongly
like
Like okay dislike Strongly
dislike
/// / // ////
Century gothic had go a range of ratings however 4
people have strongly disliked century gothic and we
may not use in out double page spread.