The document summarizes the results of a focus group conducted with 10 young adults aged 16-21 to understand their preferences for colors, fonts, and language for an upcoming documentary. For colors, red, black, and white were highly liked while blue, green, and black were disliked. Opinions on orange, purple, and white were neutral. For fonts, Impact was strongly liked, opinions varied widely on Apple Chancery, Bauhaus 93 was liked, and opinions were neutral on Menlo.

1. Focus Groups
Documentary
The following is a focus group conducted with our target
audience. We asked a group of ten young adults aged from
16-21 both female and male. We did this, as we wanted to
gain an understanding of what our target audience wanted
and therefore asked their opinions on a range of colours,
fonts and textual language.

2. Red, Black and White
We showed these colours to our target
audience and they were highly liked.
Strongly
Like
Like Okay Dislike Strongly
Dislike
///// /// //

3. Blue, Green, Black
The target audience disliked these sets of
colours and therefore we will defiantly not
be using them.
Strongly
Like
Like Okay Dislike Strongly
Dislike
/ /// //// //

4. Orange, Purple, White
Target audience generally felt neutral
towards these colours.
Strongly
Like
Like Okay Dislike Strongly
Dislike
/ ///// // //

5. Blue, White, Black
Target audience generally felt neutral
towards these colours.
Strongly
Like
Like Okay Dislike Strongly
Dislike
//// //// //

6. Fonts
Impact- The target audience strongly liked
this font. Therefore we may use this in the
documentary.
Example
Strongly
Like
Like Okay Dislike Strongly
Dislike
////// // //

7. Fonts
Apple Chancery – Peoples opinion on this
font was very varied ranging from strongly
liked to strongly disliked. Therefore we
may not use this font as not all of the
target audience are attracted to it.
Exampl
eStrongly
Like
Like Okay Dislike Strongly
Dislike
/ // // // ///

8. Fonts
Bauhaus 93 – This font was liked by the
target audience and therefore we will
consider using it in the documentary.
Example
Strongly
Like
Like Okay Dislike Strongly
Dislike
/ //// //// /

9. Fonts
Menlo – The target audience were neutral
on this font. We will not be using this font
as it did not appeal to the target audience.
Example
Strongly
Like
Like Okay Dislike Strongly
Dislike
// ////// //