2. Main audience
Our thriller Deceit is a low budget, British thriller aiming
at a niche audience. The storyline itself is more central
than the actors starring in it, and the fact that the thriller
is very simplistic when it comes to special effects and
props, emphasizes that the film is aiming at those who
are specially interested in niche motion pictures.

3. Films targeting the same audience
The British low budget drama Locke (2013) is the story about a successful
construction manager and how his life is drastically changed by a series of
phone calls while he is driving to London from his hometown one night.
The film only consists of the main character driving, but has, as in our
thriller opening, focused on the storyline completely and have not used any
special effects or large number of props besides a car and a Bluetooth
function which allows the character to make phone calls while driving.

4. Distribution
Our thriller production will as mentioned earlier attract a niche
audience as it is a low budget, independent film. Hence it would be
clever to release the film in selected cinemas around in Great
Britain, and a few selected cinemas in the USA if the budget allows
it. Because it may appeal to Scandinavian audiences, it could also
be selected into film festivals, such as Kosmorama in
Trondheim, Norway, the hometown of the character Anna.

5. To advertise the film, one can create fan pages on social media such as
Facebook, Twitter and Tumblr, in addition to ads put online. Clips from the movie
and teaser could be put out on Youtube, where those who are interested can
share the video links with their friends and then create buzz about the film
among fellow indie film fans. Locke was previewed for free at Odeon Cinema in
Norwich for members of The Times +, and after the preview the audience gave
feedback on the film. For our thriller film we could have done something similar
through deals with news papers and film clubs.