What kind of media institution might distribute your media product and why?
1. Media Distribution and our Opening
Sequence.
In this slideshow I will be focussing on the different institutions that
are involved in the distribution of low budget, independent British
films.
The main Distributors I discuss are Revolver Entertainment UK and Vertigo
Films, both being UK based distributors.
2. Film Distributors
A film distributor is responsible for the marketing of a film.
The distribution company is almost always a different company to
the production company.
The distributor can set the release date of a film, as well as the method
by which a film is made available to the public. (e.g. Whether it will be
shown in a cinema release or will be distributed straight to DVD for
home viewing.)
3. Revolver Entertainment
In our studies we looked at several distributors that distribute smaller lower
budget films to varying degrees of success. One such distributor that we
looked at was Revolver Entertainment.
Revolver Entertainment was based in the UK and branched into the US.
The UK based Revolver Entertainment entered administration in 2013, the
US branch is still operating individually.
It originally distributed home video titles.
Some of the more notable films
distributed by Revolver
Entertainment:
4. Iron Sky
The worst case scenario for the
distribution of our film would be the
way in which Revolver Entertainment
distributed Iron Sky.
What was supposed to be a normal
week-long screening of the film was
changed so that the film would only
be screened for one day midway
through the week called “Iron Sky
Day”.
This was due to Revolver
Entertainment deciding that Iron Sky
was unlikely to procure a large
enough profit to warrant a full
release.
This severely limited the sales and
advertising of the film.
5. Vertigo Films
One of the other distributors we looked at was Vertigo Films.
Vertigo Films is a British film production and distribution company based
in London.
Vertigo have produced and distributed a wide variety of films, with the
most notable being Bronson, StreetDance 3D and Monsters.
6. Monsters
The film Monsters by Gareth Edwards was Produced and Distributed
by Vertigo Films.
The film had a budget of less than $500,000.
The filming equipment cost approximately $15,000.
The film was released in the United Kingdom on 3 December 2010.
On its opening weekend, Monsters grossed $550,110 in 164 theatres,
averaging $3,354 per theatre.
Overall, Monsters grossed approximately $4.2 million in the Box
Office.
7. Our Opening Sequence
As an independent British production team, we would most likely pitch our
film to one such distribution company. In the best case scenario we would be
able to achieve the success of the film Monsters.
For our opening sequence we decided to create a distribution company in
order to make our opening seem as professional as possible. We chose the
name London Bridge Pictures as this emphasises the British nature of the
film, whilst still fitting with the majority of distribution company names.
Alongside this we created an ident to fit with our production ident as it makes
the sequence seem more realistic.
Our Distribution Ident
Our Production Ident