3 Which Media Institute would distribute your product and why?
1. 3. What media institution would distribute your product and why?
Our film ‘Obsession’ would most likely be noted as an independent movie and this is based
on it having similar elements of an indie film. Such as strong focus on storyline,amateur
camerawork and actors who aren’t widely recognised by the public.
Also, the film is British and by this we understand that our film most likely wouldn’t become
a blockbuster which therefore eliminates the chances of it being distributed by big
conglomerates such as Universal, 20th Century Fox and Paramount.
However, it is still possible for our film to receive worldwiderelease as these conglomerates
have subsidiary companies which cater to indie films trying to make a breakthrough.
Looking at British companies, we believe we have a chance at Working Title distributing our
media product.
Working title, in connection with NBC Universal conglomerate is the UK's top production
company with many big hit movies such as Shaun of the Dead(2004), Johnny English
Reborn(2011) and Contraband(2012).
Working Title may consider us as it’s a British production, aimed at a British Audience,
however they may be able to help us aim at a wider audience because the themes dealt
with in the film such as anger, love, and relationships are universal amongst people.
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In terms of branching out for a wider audience, I think ScreenGems and Rainforest Films
would also consider distributing our product.
2. Screen Gems is an American film production company and subsidiary company of Sony
Pictures Entertainment's Columbia TriStar Motion Picture Group that has served several
different purposes for its parent companies over the decades since its incorporation.
Their most successful film: Resident Evil: Afterlife (2010)
Their most highest budget film: Underworld: Awakening (2012)
Although they are American most of their releases are of horror, thriller, action and urban
genre which are linked to our film.
With Rainforest films, their products are mainly targeted towards mainly African Americans.
As most of our cast were of ethnic minority I feel our product could have a breakthrough by
appealing to the audience attracted by this company. Also, our themes and genre explored
link with the other products the company distribute.
Also, in terms of budget, as an independent film we wouldn’t have a high budget as
blockbusters such as SkyFall, Twilight and with their use of budget, we wouldn’t risk losing
out too much if the audience don’t receive our movie as expected(or hoped).