1. Question 3 What have you learned from your audience feedback?

2. Face to face discussion I decided I wouldn’t be able to gain conclusive evaluation from feedback from Facebook as my friends and peers would use one word answers to describe my music video. Therefore I chose someone who I knew was a fan of the genre of music we chose and interviewed them face to face and felt this was much more useful than a wide set of audience feedback. This suggests that I feel qualitative research would be more beneficial to me than quantitative research.

3. Reading the text The target audience for this music video is young males aged 16-25, who enjoy going out with mates, socialising and having a good time. As our music video follows basic generic conventions the target audience will read the text easily and understand that it is representing tough lives of youths on the streets of the UK. If they don’t know where the setting is they will presume that it is somewhere urban like London or Manchester and this is exactly what we want to portray to our audience.

4. Role modelling Along with reading of the text a lot of young teenagers within the UK see grime acts as role models as they are producing music they enjoy listening to and look “cool” and are portrayed as “tough” and this means that the younger audience are interested and want to act like them in what they wear and listen too.

5. Audience feedback The feedback I gained from a member of our target audience was useful as I asked him questions in an interviewing sort of style and therefore gained more knowledge of what he thought of the music video. I asked him questions such as song choice, and questions about how the genre is represented and this gave me honest feedback on whether I had met the basic generic conventions of this genre of music. I even asked him if there where things he didn’t like but they turned out to be things to do with the editing and smoothness of the video itself.

6. Cultured studies For our music video I intended it to create a piece of media with a preferred reading which is expected so it creates certain meanings to the audience. Due to my audience feedback I feel I have met this preferred reading and shown how other artists within this genre create this reading. The problem with our video is that some of our audience could see it as an oppositional reading, e.g. that a young white teen from Worcester would be rhyming in a song like this.