Throughout the development of their 3 products, the group found audience feedback essential. Feedback helped them choose good names, resolve internal disputes, and improve drafts by highlighting what audiences liked and disliked. One key lesson was using feedback to select their gang name "Third Street Saints", suggested by an audience member. Feedback also helped determine the best logo, poster, trailer, and magazine designs by identifying each's strengths and weaknesses. This process enabled the group to create higher quality products aligned with audience preferences.

1. Ben Devenish

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Throughout the development of our 3 products audience feedback has been
essential. Getting feedback from the target audience is important so that we
know that we are on the right tracks to creating a brand that the audience
can enjoy. Therefore getting them involved in different stages of production/
development of the products was vital. Even getting feedback from audience
members outside our target bracket was important to see if we could create
an interesting product for those who might not have been directly targeting.
Audience feedback also helped us to sort out disputes in the group where we
couldn’t actually come up with an idea (as was influential with the gang
name) or helping to resolve issues we couldn’t agree with in the
group, because of divided opinions.
One of the most important reasons for using audience feedback was to
improve draft copies of or 3 product. If a strong percentage of the audience
didn’t like something in 1 of our 3 products we then used this information to
go and improve the product, hence learning a valuable opinion of the
audience.

3. Jake
Tyrone
Ross
Brandon
Liam
Jason
One of the first times we used audience
feedback was helping to choose the name. We
had come up with the names in the group
internally and got the audience involved
because we all had different preferences in the
group, so a majority vote would decide the
name. Doing this also enabled us to get the
audiences point of view on the names, certain
audience members giving reasons for why they
preferred names. Such opinions stated that
they felt names like Brandon (The eventual
winner) was masculine and had a street feel to
it. This enabled us to learn the importance of
audience feedback, knowing we could rely on it
later and also helped us move on swiftly to
more important stages of production.

4. Kingside
Soulcrew
Zulus
Black Panther
Third Street Saints
Audience feedback was vital in establishing the
gang name. The eventual winner Third Street
Saints was actually decided by an audience
member who had heard the name from a game.
This was an important lesson because we’d
been struggling for ideas and knew from this
experience that we could use the audience to
actually come up with ideas. After the survey
we adapted the name of the gang to Ninth
Street saints, so that it differed from the game
gang name. After this we were also quickly able
to establish the film name “Ninth Street
Anarchy” which although we had created in the
group had been inspired by the original
audience member who gave us the gang name.

5. Ninth Street saints
Urban Jungle
TopSide
Darkest Hour
As stated in the previous slide “Ninth Street
Anarchy” was the name that the group wanted
for the film, because of the link to the gang
name we had just established. However we still
felt that it was important to put the potential
film name in a test against a couple of other
ideas the group had. Fortunately for the group
Ninth Street Anarchy came out on top in the
audience feedback. We did the test because it
helped to establish that the audience felt that
we were on the right track to creating a
product they could potentially enjoy.

6. Similar with the film title, the group had personal preferences for the
production company logo (Middle) but we still felt that it was important to put
the logos created to an audience survey. One of the reasons for this is that we
felt that all of the logos were incomplete and needed some improving, therefore
using audience feedback we could establish which was the best logo and then
go on to improve that logo instead of wasting time trying to make all 3 perfect.

7. Helped establish what our potential target audience would like to
see.

8. Our demographics survey was complete to see what our target audience would
normally expect from an action film/ their personal preferences. This included
what our audience would expect from an action film main protagonist and what
they like to see in action film e.g Violence. This slightly impacted the way in
which we actually filmed our trailer, certain aspect from the survey like
character physical couldn’t be worked with because of time limits but we could
incorporate fight scenes that portray Jake as a strong fighter and being a
mysterious character. The question asking about the audiences favourite action
movie was to see if we conform to any of these films. However this was difficult
because most of the chosen films were purely action, not incorporating the
drama genre.

9. Charlie
Amy
Shope
Amber
Each group member worked with another media
student in our class to gather some feedback on
our first draft trailer. One of the important things
about having a media student evaluate the trailer
is that they were able to pick out small errors in
camera work etc. That non-media students may
have not been able to pick out. The feedback was
generally similar between the 4 different audience
members which meant we learnt some of the
positives already incorporated in our trailer but
more importantly we learned that the trailer
needed a lot of work and found some exact
issues that needed sorting. For example lots of
clips were missing and the story was difficult to
follow. This constructive criticism allowed us to
really focus on improving the most important
product in our brand.

11. Ben Devenish, Alex Burton and Jake Ambrose had created 3 posters that had
some similarities but also had some key differences, some of the differences
included text, colour, text blur and also the shadow we used against the wall.
Since we all preferred our own products we put them to audience feedback
testing to see what the audience liked about the products. Using this feedback
we were actually able to put together one product by drawing strengths from
the individual products and removing the weaknesses. This created a product
that all the group liked and more importantly met the criteria the audience
expected from an action- drama poster. This is similar to the situation we had
with the logo feedback, where we have a few ideas and use the audience to help
resolve disagreements and move on in creating one group led product instead
of 3 individual products.

13. Similar to the poster Jake, Devenish and Alex had created lots of different drafts
but all of them lacked quality before we came together as a group and tried
working on the magazine together. We ended up with the product you can see
on the previous slide, however we felt that this product still lacked quality and
turned to audience feedback to learn what they felt was good about the
product, bad and also what we could add to it. From the audience feedback we
knew that there was some positives such as the image used, and how it
established brand identity and some of the negatives for example the audience
didn’t like the text block with the top 10 movies and they felt like we needed
something imprinted against the wall behind Jake. From this we came together
as a group, looking into similar products before finally perfecting the magazine
for hand in. We were confused before this audience feedback, which made it
important because it helped clear up the good and bad things about our
product, giving us a clear direction on what needed improving.