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Key Points from the Exam Board
 How Important is the music press to the success or
failure of bands/artistes?
 Complete a case study of a publisher of a music
magazine. What other magazines do they own, if any?
 Explore the cross-media presence of a music
magazine. What are the advantages of this presence to
both music fans and advertisers?
Major Publishing Houses
LO2: Develop an understanding of how Institutions differ and are ran
What Music Magazines?
 Egmont: We <3 Pop
 Immediate Media co: Top of the Pops
 Future: Prog, Metal Hammer, Classic Rock
 Bauer Media: Q, Mojo and Kerrang
 IPC: Uncut, NME
 Blaze Publishing: Acoustic
 Development Hell: MixMag
Additional Magazines
 Egmont: Ben 10, Thomas the Tank Engine, Hello Kitty
 Immediate Media co: Radio Times, BBC Good Food
 Future: Total Film, XBox World, PSM3
 Bauer Media: Heat, Closer, Empire
 IPC: Nuts, Now, Anglers Mail
 Blaze Publishing: Clay Shooting, Bow International
 Development Hell: None
Independent Magazines
 Bido Lito!
 Loud and Quiet
 The Fly
Independent: Free Press Model
Paper Quality is cheap Money is made on advertising only so cheaper
quality of paper is used to keep the cost down and
to ensure that the money goes towards printing
costs and paying contributors
More Adverts Only way of making revenue and so the adverts are
plentiful
Adverts are suited to the
audience
Whilst there are more adverts they are usually in
keeping with the target audience and centred around
music and the interests of the reader. For example
music festivals and Bido Lito! Use local venues in their
advertisements
Less well known artistes Greater access to up and coming bands than “stars”
often target audiences who are interested in the fresh
bands rather than those always on the radio or in other
press.
Selective Content Only include artistes they want to write about, there
front page cannot be bought.
Corporate Vs Independent
Corporate: Paid for
Glossier more
polished finish
More revenue from both advertising and sales so they can
afford to create this finish. Greater anticipation of sales
through the regular sales figures from retailers so they
can anticipate demand.
Well Known
Artistes
People are more likely to pay for information about well known
artists than unknown or unsigned artistes on the front cover. It
makes the magazine seem more exclusive if they have a big
star on the cover.
Less Adverts Revenue can be made elsewhere so there is less emphasis on
advertisement s
Adverts are more
global
More adverts from high quality global brands as they have a
wider distribution. Less concern for the integrity of the
content, so may find advertisements for cars etc…not exclusive
to music
Free Gifts/Poster Giveaways can be afforded as incentives to buy the magazine
Corporate Vs Independent
Best performing Magazines
 The Fly: Why?
 98593 copies circulated in 6 months
 2% drop in circulation based on the previous year’s
sales.
 Less expensive to run and those figures will boost their
advertising prices as it is 4 times as widely circulated as
NME.
Best performing Magazines
 Uncut: Why?
 Target audience is older therefore an audience more
used to buying magazines
 Focuses on a genre of music that is very popular in
today’s society.
 Growth on 0.1% and almost triple the figures of NME.
Cross Media Presence
Benefits?
 Raises awareness of the brand
 Greater revenue coming in for the magazine due to
listeners or subscribers elsewhere
 More advertising revenue giving up radio/tv spots
 Reinforces the ideologu through the bands debuted on
the tours/festivals/live performances they sponsor.
“With the general
decline in circulation
for print music
magazines, what do
you see as the future
for the music press?”
Respond
in Role
What areas of the
print music press
are thriving?
What can Print
versions offer that
online can’t?
Use your research
into circulation
figures, is it all
bad?
Who is the main
target audience for
print based
magazines?
Use
Examples
Paywalls for
the future
What can
Online offer
that Print
cannot

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Institutions revision guide

  • 1.
  • 2. Key Points from the Exam Board  How Important is the music press to the success or failure of bands/artistes?  Complete a case study of a publisher of a music magazine. What other magazines do they own, if any?  Explore the cross-media presence of a music magazine. What are the advantages of this presence to both music fans and advertisers?
  • 3. Major Publishing Houses LO2: Develop an understanding of how Institutions differ and are ran
  • 4. What Music Magazines?  Egmont: We <3 Pop  Immediate Media co: Top of the Pops  Future: Prog, Metal Hammer, Classic Rock  Bauer Media: Q, Mojo and Kerrang  IPC: Uncut, NME  Blaze Publishing: Acoustic  Development Hell: MixMag
  • 5. Additional Magazines  Egmont: Ben 10, Thomas the Tank Engine, Hello Kitty  Immediate Media co: Radio Times, BBC Good Food  Future: Total Film, XBox World, PSM3  Bauer Media: Heat, Closer, Empire  IPC: Nuts, Now, Anglers Mail  Blaze Publishing: Clay Shooting, Bow International  Development Hell: None
  • 6. Independent Magazines  Bido Lito!  Loud and Quiet  The Fly
  • 7. Independent: Free Press Model Paper Quality is cheap Money is made on advertising only so cheaper quality of paper is used to keep the cost down and to ensure that the money goes towards printing costs and paying contributors More Adverts Only way of making revenue and so the adverts are plentiful Adverts are suited to the audience Whilst there are more adverts they are usually in keeping with the target audience and centred around music and the interests of the reader. For example music festivals and Bido Lito! Use local venues in their advertisements Less well known artistes Greater access to up and coming bands than “stars” often target audiences who are interested in the fresh bands rather than those always on the radio or in other press. Selective Content Only include artistes they want to write about, there front page cannot be bought. Corporate Vs Independent
  • 8. Corporate: Paid for Glossier more polished finish More revenue from both advertising and sales so they can afford to create this finish. Greater anticipation of sales through the regular sales figures from retailers so they can anticipate demand. Well Known Artistes People are more likely to pay for information about well known artists than unknown or unsigned artistes on the front cover. It makes the magazine seem more exclusive if they have a big star on the cover. Less Adverts Revenue can be made elsewhere so there is less emphasis on advertisement s Adverts are more global More adverts from high quality global brands as they have a wider distribution. Less concern for the integrity of the content, so may find advertisements for cars etc…not exclusive to music Free Gifts/Poster Giveaways can be afforded as incentives to buy the magazine Corporate Vs Independent
  • 9.
  • 10. Best performing Magazines  The Fly: Why?  98593 copies circulated in 6 months  2% drop in circulation based on the previous year’s sales.  Less expensive to run and those figures will boost their advertising prices as it is 4 times as widely circulated as NME.
  • 11. Best performing Magazines  Uncut: Why?  Target audience is older therefore an audience more used to buying magazines  Focuses on a genre of music that is very popular in today’s society.  Growth on 0.1% and almost triple the figures of NME.
  • 13. Benefits?  Raises awareness of the brand  Greater revenue coming in for the magazine due to listeners or subscribers elsewhere  More advertising revenue giving up radio/tv spots  Reinforces the ideologu through the bands debuted on the tours/festivals/live performances they sponsor.
  • 14. “With the general decline in circulation for print music magazines, what do you see as the future for the music press?” Respond in Role What areas of the print music press are thriving? What can Print versions offer that online can’t? Use your research into circulation figures, is it all bad? Who is the main target audience for print based magazines? Use Examples Paywalls for the future What can Online offer that Print cannot