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Question 3
    Declan Healey
Audience Feedback
Based on my audience feedback that I gathered by sending emails to my students so that I
could gather feedback that way, the other way in which I gathered feedback was by having
sheets filled in. Within these sheets I would receive feedback for my video, digipak and my
advert and I would receive strengths and areas of improvement that would be completed by
fellow students. I also asked some people face to face what they thought of my music video
so that I could receive some fast feedback. The only negative about having people give you
feedback face to face is that they may feel as if they need to lie so that they aren’t
offending you. This is why I also wanted to gather feedback from other ways such as these
sheets and the emails, because I did this it give me more feedback and more views on my
ancillary products. Other ways in which I could of gathered feedback could have been to
post my video to Facebook, Twitter, or other social networking sites so that I could expand
the number of people that would of seen and responded to my video.
Screenshots of feedback
               Here is the email that I sent to one of my fellow
               students. I wanted to keep it brief which is why I
               asked him politely if he keep watch my video and
               send me some feedback so that I could see what
               he thought of my work.




               Here is the feedback that I received from my fellow
               student. I am pleased because of his honesty as he
               give me some positive feedback along with some
               criticism which could help me improve my work.
Feedback Response
Based on the feedback that I received from my emails, feedback sheets and face to face
feedback I would say that overall I am pleased with the feedback I received. From my
feedback for my video I would say that the lip sync was the most common area for
improvement because there were a few shots that needed straightening up. The most
common response for my video strengths was that the opening and the lip syncing in the
opening was a fairly strong start. For my digipak the most common area for improvement
was that I should include a wider variety of photos as they were all set in the same area so
were a little repetitive. The most common strength was that it was good brand identity
which is a good thing because it means that my digipak is more recognisable as people know
what and who my album and actor are. My adverts most common area for improvement
would be that I should of included more information as it was fairly simple with hardly no
text. The most common strength would be that it follows the conventions which is a good
thing because it shows that people will recognise my advert because it shows these
conventions. Overall I was happy with my feedback because it helped me realise what was
good about my video, digipak and advert and it also shows me my drawbacks which could
help me to improve my work in the future.
Audience Theory
Stuart Hall wrote a theory about decoding and encoding. Within his theory he said that
there is the dominant reading, the negotiated reading and the oppositional reading. The
dominant reading is when the reader full accepts the preferred reading (audience will read
the text the way the author intended them to) so that the code seems natural and
transparent. The negotiated reading is when the reader partly believes the code and
broadly accepts the preferred reading, but sometimes modifies it in a way which reflects
their own position, experiences and interests. Then the oppositional reading is when the
readers social social places them in an oppositional relation to the dominant code. They
reflect the reading. With my video I would say that most people saw an oppositional reading
about my video because they didn’t really understand that the video was about as it was
about love and I didn’t portray it strong enough. Ways in which I could of portrayed this
could of included a female so that he could have been singing to her or expressing his love
to her so that this was more clearer to the viewer and then they would of got the idea that
the song was about love. Some people also said that I should of included a female so that
they could of understood the narrative more clearly and adapted to the video more.

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Question 3

  • 1. Question 3 Declan Healey
  • 2. Audience Feedback Based on my audience feedback that I gathered by sending emails to my students so that I could gather feedback that way, the other way in which I gathered feedback was by having sheets filled in. Within these sheets I would receive feedback for my video, digipak and my advert and I would receive strengths and areas of improvement that would be completed by fellow students. I also asked some people face to face what they thought of my music video so that I could receive some fast feedback. The only negative about having people give you feedback face to face is that they may feel as if they need to lie so that they aren’t offending you. This is why I also wanted to gather feedback from other ways such as these sheets and the emails, because I did this it give me more feedback and more views on my ancillary products. Other ways in which I could of gathered feedback could have been to post my video to Facebook, Twitter, or other social networking sites so that I could expand the number of people that would of seen and responded to my video.
  • 3. Screenshots of feedback Here is the email that I sent to one of my fellow students. I wanted to keep it brief which is why I asked him politely if he keep watch my video and send me some feedback so that I could see what he thought of my work. Here is the feedback that I received from my fellow student. I am pleased because of his honesty as he give me some positive feedback along with some criticism which could help me improve my work.
  • 4. Feedback Response Based on the feedback that I received from my emails, feedback sheets and face to face feedback I would say that overall I am pleased with the feedback I received. From my feedback for my video I would say that the lip sync was the most common area for improvement because there were a few shots that needed straightening up. The most common response for my video strengths was that the opening and the lip syncing in the opening was a fairly strong start. For my digipak the most common area for improvement was that I should include a wider variety of photos as they were all set in the same area so were a little repetitive. The most common strength was that it was good brand identity which is a good thing because it means that my digipak is more recognisable as people know what and who my album and actor are. My adverts most common area for improvement would be that I should of included more information as it was fairly simple with hardly no text. The most common strength would be that it follows the conventions which is a good thing because it shows that people will recognise my advert because it shows these conventions. Overall I was happy with my feedback because it helped me realise what was good about my video, digipak and advert and it also shows me my drawbacks which could help me to improve my work in the future.
  • 5. Audience Theory Stuart Hall wrote a theory about decoding and encoding. Within his theory he said that there is the dominant reading, the negotiated reading and the oppositional reading. The dominant reading is when the reader full accepts the preferred reading (audience will read the text the way the author intended them to) so that the code seems natural and transparent. The negotiated reading is when the reader partly believes the code and broadly accepts the preferred reading, but sometimes modifies it in a way which reflects their own position, experiences and interests. Then the oppositional reading is when the readers social social places them in an oppositional relation to the dominant code. They reflect the reading. With my video I would say that most people saw an oppositional reading about my video because they didn’t really understand that the video was about as it was about love and I didn’t portray it strong enough. Ways in which I could of portrayed this could of included a female so that he could have been singing to her or expressing his love to her so that this was more clearer to the viewer and then they would of got the idea that the song was about love. Some people also said that I should of included a female so that they could of understood the narrative more clearly and adapted to the video more.