This document discusses the target audience for a music video project - 17-18 year olds who would easily access the video online. Using social media and streaming platforms allows the song to reach a wide audience of teenagers experiencing heartbreak and growing up in difficult areas. The video portrays a girl facing abuse and drug problems to appeal to audiences who can relate to such struggles. Feedback on the video was positive about the shots, song choice, and intrigue, though some viewers initially found it confusing and had to watch twice to understand the storyline.

1. Question 3
A showing to our class we used as audience feedback as they would be able to relate to what we had done, also the fact that
most of the people in our class are 17 to 18 year olds. Furthermore I think this target audience is appropriate as they would be
able to easily access the video online. Therefore we would financially benefit from this. Having teenagers as our target audience
comes with a lot of controversy as they are the biggest audience to experience music through the internet for example
YouTube, sharing music on Facebook and twitter, music channels such as last.fm, iTunes and other technologies and apps used
by the iPhone. By using these technologies it makes it easier to allow them to share music with their friends, and encourage
them to listen, meaning that the one song will have wide distribution.
Also, when doing the research, we could see that the song would appeal to a heartbreak audiences, boys and girls who can
relate to what it’s like growing up in a bad area. The story being told is a story that is intriguing to listen to and has an effective
beginning, middle and end. The song relates to a target audience of abused women, so when shooting the video we had to
make sure that the video portrayed her emotion.
Putting the video on YouTube allowed others to comment, like or subscribe. Again, this spreads a wider audience as anyone can
access it so therefore more people will have more of an opinion, which will benefit us in making our next video, as we would be
able to use the comments to see what to include and not to include in the next video.
In the video we used shots such as pinning the missing girl image on the tree, and showing the girl on the bed shivering looking
like she is suffering from drug abuse, using these shots helped the audience know that the song is about girl facing difficulties
as she’s growing up.
Looking back at our audience feedback, I think I would change a few aspects of the video which would make it clearer to the
audience as some of the audience members were confused as to what happened exactly to the girl.
The following feedback we received :
“Good shots. Good overall. Sublimenal messages. Lip syncing good”
“Good. Intices you. Good performance.”
“Good video. Good shots. Good song sync/choice”
Following question we asked people related to our target audience:
Question: Did you understand the video? Answer: When I watched it the first time, I didn’t quite understand as there was so
much going on. However, it made me want to watch again for the second time, and when I did I fully understood what
happened and paid more attention to the storyline and characters. Thought it was really good and intriguing.
Question: How did the video make you feel? Answer: The video was really effective and I felt really sorry and sympathetic
towards the main character.