- The media product is a magazine targeted towards teenagers and young adults between ages 16-20. - It represents a social group interested in music but also school, that can have fun without drugs or misbehaving. - The magazine price of £2 is affordable for teenagers both with and without jobs. The genre is rock with some pop appeal to attract readers of this age group. - Celebrities interviewed will be well-known to today's teenagers. Models featured will look like regular teenagers to avoid pressure and keep the focus on the music.