The magazine targets teens through its name "The Jam", which references a saying popular with teens. The masthead font looks like dripping jam and is unique. Competitions offer free tickets to popular music festivals most teens attend. Photographs show casual, fun images of teens to portray individuality over perfection. The layout uses a question and answer format for interviews to maintain readers' attention by breaking up blocks of text. Overall, the magazine aims to attract teens through relatable content, competitions, and presentation of music and style as ways to express individuality rather than conform to stereotypes.

1. How did you attract/addressHow did you attract/address
your target audience?your target audience?

2. MastheadMasthead
I wanted to have a
hint of humour to my
magazines masthead.
This is why I carefully
thought of the way it
should look.
The name “The Jam”
came from the young
and teen saying of
“listening to my jam”
as therefore teens
would understand the
pun of the relationship
between the
magazines name and
the pot of jam placed
behind it.
I chose the font for 2 reasons
1: It works alongside the name of
the magazine and the image of the
jam pot, because the font looks like
a dripping liquid, and because its
red it looks like jam.
2:Its very individual and
recognisable.
I wanted to choose a font that hasn't
been used for any other well known
media products.
For example Kerrang magazine has
a very individual font and therefore
the logo is even more recognisable

3. CompetitionsCompetitions
The competition that is shown on the
banner of the front cover is giving away
free festival tickets for a well known festival
that is very popular with teens, which is
why I chose this festival in particular is its
strongly linked to my target audience.
Having the logo of the festival placed
beneath it means that its eye catching to
the viewers, and any that have previously
attended the festival (most likely teens) will
recognise the logo and feel as though they
should enter the competition to win the
chance for free tickets.
Also because the majority of the audience
will be students, it means that they will
have the time to spare to enter this
competition, and they will probably find it
worthwhile as they wont have the money to
spare to buy a ticket.
6 out of 9 of the people who did
my questionnaire had attended
either Reading or Leeds
festival.

4. The majority of my magazines readers will be female, as the models in the pictures
are all female, most importantly the cover of the magazine has an image of a girl on
her own. This represents the independence of the girl and intrigues females more as
there is no overpowering men.
Also some of the magazines cover lines are feminine. Such as:
This cover line could mean many
different things, however gives off the
impression of a fashion article.
The main article of the magazine is
an interview with an up and coming
female rock band member.
This is a very feminine interest,
females tend to be interested in the
secrets and deeper personality of
their idols, whereas males tend not to
show much interest.
GenderGender

5. AgeAge
The style and colour scheme of my
magazine makes it obvious who the
target audience of my product is.
The main colours of my magazine being
reds, whites and blacks. That's 2 bold
colours and 1 vibrant colour.
The age of the people in my photographs
are 18. This is in the age range of the
audience of the magazine.
The features and cover lines within the
magazines are relevant to a teen
audience, as its about style “perfect blend
of indie/rock” and festivals, which tends to
be attended by teens/young adults.

6. Class and interestsClass and interests
I'd expect the class of my target audience to be
middle class.
The magazine is reasonably priced at £3 (due to my
survey results) which is not an extortionate amount
of money to expect a teen to be able to spare
monthly for a magazine they are interested in.
Because my magazine is based around individuality
and creating an appearance that you're happy with, I
think this is what middle class people would be
interested in.
Although this may seem stereotypical, lower class teens tend not to
put much thought into their appearance, therefore wearing whatever is
cheap and convienient, which some may say makes them “chavvy”
and stereotypically these kinds of people do not listen to rock/indie
music.
If a teen were upper class, or came from a family with a lot of money,
they would tend to be more “snobby” and dress in labels and
impressively, which is not what my magazine is about, as its
promoting women to be able to dress casually.

7. PhotographsPhotographsI wanted my photographs to convey the theme of not being edited and set up to look perfected
like most mainstream magazines.
Throughout my magazine I have tried to show that personality is more important than
appearance and following the crowd.
Therefore I decided to do my photographs in a studio with a white backdrop, therefore there
would be no distractions, only focus on the model and what they are doing. Rather than focusing
on where they are (such as the red carpet).
My images were composed to connect with the target audience as much as possible, the image
on the far right shows a teen girl with a wrist piercing, which relates to the indie readers of the
magazine.
The other images are all set up to look relaxed and fun, to show that not all girls have to be
perfect prim models.
Using photographs like this will attract the target audience who don't agree that girls have to
follow a feminine role.

8. Text:Images ratioText:Images ratio
Because my magazine is aimed at a younger/teen
audience, I decided to have the pages consisting
more of images than text.
When a page consists of mostly (or only) text, it can
look quite overwhelming and boring.
If the page has some interesting and relevant images
to the article then it can keep the readers attention for
longer, and make the article all round more
appealing.

9. LayoutLayout
I chose for my main article layout to be as simplistic as possible.
As a teen, reading a block paragraph can be boring and the information
doesn't always “go in”.
Therefore I chose to have my main article in a question and answer layout,
this way the interview is separated into different sections and the reader
can pick and choose which areas of the interview interests them enough to
want to read about it.
By writing exactly what the interviewee
responded it makes the interview a lot more
personal.
The reader knows their exact response to
the question they were asked, this means
they feel as though they are getting to know
the band member more because the article
hasn't been changed and manipulated by the
editor.

10. LayoutLayout
I chose for my main article layout to be as simplistic as possible.
As a teen, reading a block paragraph can be boring and the information
doesn't always “go in”.
Therefore I chose to have my main article in a question and answer layout,
this way the interview is separated into different sections and the reader
can pick and choose which areas of the interview interests them enough to
want to read about it.
By writing exactly what the interviewee
responded it makes the interview a lot more
personal.
The reader knows their exact response to
the question they were asked, this means
they feel as though they are getting to know
the band member more because the article
hasn't been changed and manipulated by the
editor.