The student created a music video, digipack, and poster for an R&B artist. They incorporated urban and suburban environments shown in black and white to tie all the elements together and follow R&B conventions. Locations from the music video were also used on the digipack and poster to distinguish the artist. A consistent black and white color scheme and not including the artist's image helps connect all the pieces and make the unknown artist more contextual.

1. QUESTION 2: HOW EFFECTIVE
IS THE COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?

2. MY MUSIC VIDEO
 With my music video I feel it incorporates
with urban/suburban environments as I feel
showing them within my video would help
distinguish a R&B music video as locations
like these would typically bee shown in other
R&B videos. I also had my whole video in
black and white so that the focus would be
on the whole video and not certain colours
standing out and drawing the audiences
attention away. Bearing these aspects that I
featured in the video I also wanted to show
them with my Digipack and poster as a way
to tie them together.

3.  With the urban/suburban locations to the music video I used them with my digipack and
poster too. Using the different images I felt really helped to distinguish the artist as they
appear very similar and contain the same locations. It helps the target audience follow with the
whole look and make it easy to distinguish my artist. It also helps to follow the conventions of
R&B which is main aspect I want to follow. I also similarly followed the colour scheme of black
and white throughout the video, digipack and poster as again I thought this helped to tie all
my products together.

4.  For my poster I used the same image as the front cover of my CD, I did this because
I found it was an effective image and worked really well with the atmosphere and
look of my whole concept. I also liked having the same car used in the video being
in that main image, as it gives a certain idea of the artist but not a lot, Furthermore, I
didn’t use an image of my artist in the Digipack or poster as I felt it made it more
contextual in a way just having other locations within it that tied together with all
products. I also felt that the artist isn’t too well known so therefore felt it wouldn’t
make a difference to the audience containing him on there.
 I also made the title of the album in red as I felt this added a pop of colour to the
album and poster and make it stand out more to everything else. With the poster I
also put the release date in colour as I feel these are the more important things so
having them stand out creates a good aspect to the products.

5.  Using all my images in black and white helped to keep the whole theme together and make
the audience follow the artist. I also did this as many other R&B artists tended to also have
theirs in black and white, maybe as the monotone theme gives it a good effect and makes you
focus on the whole image rather than a certain part.
Other R&B album
cover examples:

6. CONCLUSION
 Overall I think my music video goes really well
together with my Digipack and Poster as they follow
the same themes and genre conventions I wanted, this
was due to doing extensive research into the R&B
genre and the artist himself ‘Bryson Tiller’ and how
there albums and posters would look etc. to help get
the best and creative ideas for my own. Even looking
at the original album and I can see I have followed
similar styles as his, e.g. keeping a similar colour
scheme throughout and not showing too much.