The document discusses how a digipak for an indie artist named Amira uses, develops, and challenges conventions of real music digipaks. It analyzed digipaks by Marina and the Diamonds, The 1975, and The XX to inform its design. The design uses conventions like including panels for the CD and song list. It challenges conventions by using different fonts. The digipak effectively markets Amira by incorporating her logo and images throughout following conventions, while developing her signature as part of the logo.

1. IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FROMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?

2. DIGIPAK

3. Before creating our digipak I
researched and analysed some
existing digipak’s by established indie
artists.
I decided to look at the digipaks of
Marina and the diamonds, The 1975
and The XX. These artists are all part
of the indie genre but they are
individual in their own respective ways

4. DIGIPAK

5. MARINA AND THE DIAMONDS

6. THE 1975

7. THE XX

8. DESIGN
1/3 featured direct address on the front
cover.
3/3 featured a consistent colour
scheme throughout.
3/3 used the same font design
throughout.
3/3 remained within the theme.

9. CONTENT
3/3 digipaks included a panel for the CD.
3/3 digipaks included a panel with a list of
songs.
3/3 digipaks included information on
production companies, music producers,
etc.
2/3 digipaks included the album name on
the front cover.

10. CONTENT
Using Content Conventions In Our Digipak
3/3 digipak’s included
a panel for the CD.
We created a panel that
would be meant for a
CD mainly for practically
for the product. Using
this convention also
made the product seem
more professional and
like a real digipak.
3/3 digipak’s included a panel with a
list of songs.
We created a panel with the list of artist
songs because it made our digipak
seem more like a real media product.
3/3 digipak’s included information on
production companies, music
producers, etc.
We weren’t going to follow this
convention at first, but once we had
created the digipak we found that it
looked like something was missing. We
created this feature so that our digipak
looked like as real as possible.
2/3 digipak’s included the album name.
As our artist Amira is a new artist, it was important
that we put the album name onto the digipak in
order to market her music. Perhaps if Amira was
established within the genre, we would be able to
get away with leaving it out of the product.

11. DESIGN
Using Design Conventions In Our Digipak
1/3 featured direct address on
the front cover.
Out of the three digipaks that we
looked at, only one of them
included an image of the artist
that used direct address.
However, looking at other
digipaks within the genre, I found
that quite a lot of them did use it.
Not only does direct address
convey emotion as it gives our
artist a more ‘deep’ look, but it
also helped to create more of a
connection with the audience.
3/3 featured a consistent
colour scheme throughout.
We decided that it would be
appropriate to use a consistent
colour scheme throughout the whole
of our digipak. Using darker tones
along with hints of orange helped to
reflect our artists fun yet still
emotional persona. Darker colours
such as black and white are
commonly used in the indie genre
as a whole to convey emotion.
3/3 remained within the
theme.
I would say that the theme we used
was quite serene and composed. Our
digipak used neat and clean images
of the artist. I would say that the
theme we used was quite serene and
composed. Our digipak used neat and
clean images of the artist. We were
able to create a peaceful tone through
the colours that we used. The colours
are subtly hinted in the font and aren’t
so bright and ‘in your face’. The panel
with the song lyrics on them add
calming element. The whole of the
digipak is generally ‘nice’.

12. DESIGN
Challenging Design Conventions In Our
Digipak
3/3 used the same font design throughout.
All of the indie digipaks that I analysed used the same font
design throughout the whole of the digipak. All of the font on
our digipak is orange and bold. For the album title and song
names, we used a basic and quite common font. The reason
that we did this was so that the album title especially would
stand out and could be clearly read against the dark
background. On the third panel of the digipak, we used an italic
font because we used a quote from our artist’s song lyrics. We
agreed that this would be more suitable for our audience as like
the ‘signature’ logo we used, it makes it more personal and it
presents our artist as connected with her fans.

13. MARKETING
3/3 digipak’s incorporate the logo somewhere on
the product
Through our early research I found that it was really
important to create a memorable logo so that as soon
as it is seen by the audience, they know that the
product belongs to the particular artist. When it came
to creating our logo, we decided we should create a
‘signature’ belonging to our artist. This would give
everything that we put the logo on, a more personal
vibe.
1/3 digipaks used images of the artist in the product
We decided to follow the conventions of indie digipaks
and we used images of our artist Amira throughout our
product. Because she is a new artist, it was important
for us to use her face so that she is able to gain
recognition from the product. The more her face is seen,
the more she is marketed to the audience.
OVERALL HOW WELL DID THE PRODUCT MARKET THE ARTIST?