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Evaluation Adam Brown
In what ways does your media product use, develop or challenge forms as conventions of real media products?
In what ways does your media product use, develop or challenge forms as conventions of real media products? I have chose within my media A2 project to create a music video. The products on the left use a variety of conventional and unconventional to engage my audience. After research and surveys, I found that the age range between 16 -25 are more likely to be interested in the genre and style of music. However from research I have found out that there are some people within the 30 – 40 age range that would be interested. This means I have to take into consideration both types of people. Widening my target market. This resulted in using basic style fonts and bright attractive colours to help engage my audience then retain them with the text used.
CD front cover This is my CD front cover. It is a simple design which includes an image I took on a nice day at mow cop castle. Throughout my project I have used mow cop castle throughout my research and planning stages. The Album title and band name are contrasting because it is in a dark font, which helps it to stand out from the background. However, I used a smaller sized font to help to take more focus on the picture. I did this because who would want to pick up a boring album cover. This is slightly unconventionally because stereotypically the band or artists name is usually the main focus on the album cover. However I have found this to be a more contemporary thing. For example, the Beatles used basic album covers but got a great response from them. Personally I think this CD cover would challenge the forms or real media because it is a simple cover, but it is eye catching and links well with my target audience and the genre of music.
CD back This is my CD back cover. Contrasting with the Front of the cover it has a completley different colour scheme. The front shows a nice day at mow cop castle, however the back shows the day ending as the sun looks like it is sitting in the trees. I took this picture in congelton canal which in my planning stages I was going to include footage of the bridges. However due to weather and the general public always around I decided just to take a range of images. This is one that I picked for my final CD cover back. It is conventionally in the way that it has a barcode, which is certain that it will be on real media products. In addition, using the same font as the front, I have listed the song names that would be included within the CD. Yet again I have kept this plain and simple due to the responses of my research. I think this CD cover back challenges the forms of real media products because it has the same things as a typical CD you could pick up in a shop. In addition, the image looks professional and relates well to my overall project and the genre of music that is used.
Poster This is my poster which I have created for my final A2 product. My poster can be seen as conventional and at the same time very unconventional in relation to my other products. It does not use similar fonts or colour scheme as the other products. However after researching in the Red hot chili peppers, I had found that the band rarely used the same fonts more than a couple of times for poster and flyers. This information guided me to use a completley unconventional approach to this product. The image was taken of a road near to where I live in november last year. The title ‘untouched’ links with the snow in the picture being untouched. I think this works well because the title of the poster relates to the image. The poster is plain and simple using colours that contrast to help the font stand out. I asked members of my class to view my poster from a distance and asked them to read the writing. The majority response was good so little changes had to be made. The orange colour relates to the orange sunset within the CD cover which makes it abit conventional to my other products. To conclude, I think my poster is more unconventional but it is simple and easy to understand which makes it stand out.
With my music video I am going to challenge how conventional it is through analysing it in terms of  Andrew Goodwin’s music video theory . He believed that all music videos should follow these six steps; ,[object Object],[object Object],[object Object],[object Object],[object Object]
There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics. ,[object Object]
There is a relationship between the music and the visuals, with them illustrating, amplifying or contradicting each other. ,[object Object]
That genres are complex and diverse in terms of music video style and iconography. ,[object Object]
That record companies will demand a lot close-ups of the main artist/vocalist. ,[object Object]
Andrew Goodwin’s Theory of music videos. ,[object Object]
How effective is the combination of your main products and ancillary texts? My products work well however they don’t follow a repeat pattern. In some ways this is good however in other ways it is not. The CD covers linked to together as it shows night and day as you turn over the cover. The poster is slightly different using different fonts. However from my audience feedback I have found them to be effective.
What have you learned from your audience feedback? ,[object Object]
How did you use media technology in construction, research and planning? ,[object Object],[object Object]

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Evaluation

  • 2. In what ways does your media product use, develop or challenge forms as conventions of real media products?
  • 3. In what ways does your media product use, develop or challenge forms as conventions of real media products? I have chose within my media A2 project to create a music video. The products on the left use a variety of conventional and unconventional to engage my audience. After research and surveys, I found that the age range between 16 -25 are more likely to be interested in the genre and style of music. However from research I have found out that there are some people within the 30 – 40 age range that would be interested. This means I have to take into consideration both types of people. Widening my target market. This resulted in using basic style fonts and bright attractive colours to help engage my audience then retain them with the text used.
  • 4. CD front cover This is my CD front cover. It is a simple design which includes an image I took on a nice day at mow cop castle. Throughout my project I have used mow cop castle throughout my research and planning stages. The Album title and band name are contrasting because it is in a dark font, which helps it to stand out from the background. However, I used a smaller sized font to help to take more focus on the picture. I did this because who would want to pick up a boring album cover. This is slightly unconventionally because stereotypically the band or artists name is usually the main focus on the album cover. However I have found this to be a more contemporary thing. For example, the Beatles used basic album covers but got a great response from them. Personally I think this CD cover would challenge the forms or real media because it is a simple cover, but it is eye catching and links well with my target audience and the genre of music.
  • 5. CD back This is my CD back cover. Contrasting with the Front of the cover it has a completley different colour scheme. The front shows a nice day at mow cop castle, however the back shows the day ending as the sun looks like it is sitting in the trees. I took this picture in congelton canal which in my planning stages I was going to include footage of the bridges. However due to weather and the general public always around I decided just to take a range of images. This is one that I picked for my final CD cover back. It is conventionally in the way that it has a barcode, which is certain that it will be on real media products. In addition, using the same font as the front, I have listed the song names that would be included within the CD. Yet again I have kept this plain and simple due to the responses of my research. I think this CD cover back challenges the forms of real media products because it has the same things as a typical CD you could pick up in a shop. In addition, the image looks professional and relates well to my overall project and the genre of music that is used.
  • 6. Poster This is my poster which I have created for my final A2 product. My poster can be seen as conventional and at the same time very unconventional in relation to my other products. It does not use similar fonts or colour scheme as the other products. However after researching in the Red hot chili peppers, I had found that the band rarely used the same fonts more than a couple of times for poster and flyers. This information guided me to use a completley unconventional approach to this product. The image was taken of a road near to where I live in november last year. The title ‘untouched’ links with the snow in the picture being untouched. I think this works well because the title of the poster relates to the image. The poster is plain and simple using colours that contrast to help the font stand out. I asked members of my class to view my poster from a distance and asked them to read the writing. The majority response was good so little changes had to be made. The orange colour relates to the orange sunset within the CD cover which makes it abit conventional to my other products. To conclude, I think my poster is more unconventional but it is simple and easy to understand which makes it stand out.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. How effective is the combination of your main products and ancillary texts? My products work well however they don’t follow a repeat pattern. In some ways this is good however in other ways it is not. The CD covers linked to together as it shows night and day as you turn over the cover. The poster is slightly different using different fonts. However from my audience feedback I have found them to be effective.
  • 14.
  • 15.