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The document discusses different marketing strategies for a film. It describes creating social media pages on platforms like Twitter and Facebook to promote the film and keep target audiences informed. It also mentions advertising the film posters on bus stands to reach the large number of people who use public transportation daily. The document then explains how stylistic links between the film poster and magazine, like featuring a model in a mask, help identify the film's genre as a heist and distinguish its visual identity. Finally, it discusses how the film trailer chronologically shows scenes without revealing too much about the plot or characters, leaving audiences wanting more.
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Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Q2
The document discusses the marketing of a gangster film set in London with a diverse cast. It explains that the poster, magazine, and trailer for the film incorporate consistent iconography, actors, and settings to clearly link them. The film's unique selling points are its London location, which subverts gangster film conventions, and its diverse cast, which is rare for mainstream marketing. For marketing, the poster is in portrait format for various display locations to fully immerse viewers in the narrative. The trailer would hypothetically premiere on YouTube, which is where audiences increasingly find new trailers.
Evaluation Question 2
The products are linked through their shared setting of London, iconography of guns and suits, and inclusion of one main actor in each. The film's unique selling points are its London setting, which is rare for gangster films, and its diverse cast, which is rarely seen in mainstream marketed films. The marketing package would include a portrait poster for various indoor displays, and premiering the trailer on YouTube to take advantage of online audiences.
Battleships trailer
The document discusses marketing strategies for film trailers. Trailers are aimed at the intended audience for the film and showcase the genre and unique selling point. Trailers are distributed through various channels like TV, online, and at cinemas. Effective trailer campaigns are timed to build excitement leading up to the film's release without audiences forgetting about it. Posters are also used to introduce characters and draw in audiences by featuring popular actors appealing to different demographic groups.
How my film was distributed and engaged My audience
The document discusses strategies for engaging an audience and distributing an independent film. It identifies the target audience as males aged 15 and up who enjoy thought-provoking mystery films. To identify the target audience, questionnaires were used. Distribution strategies discussed include using social media platforms like Instagram, Twitter and Facebook to regularly provide behind-the-scenes content and updates. A website was also created to further engage the audience and provide professional information on the film.
Ad campaign p2
This document discusses various advertising strategies for a cross-media campaign to promote a horror film. It recommends billboard, bus stop, and train station advertising to reach wide audiences. Billboard ads near highways and town centers could increase revenue. Bus stops are good because people are always waiting there. Train stations in London see over 2 million people daily. The document also mentions using color palettes to set mood and taking inspiration from popular horror films like Insidious and The Conjuring for its own film's dark scenes, music, and camera angles.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
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Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Q2
The document discusses the marketing of a gangster film set in London with a diverse cast. It explains that the poster, magazine, and trailer for the film incorporate consistent iconography, actors, and settings to clearly link them. The film's unique selling points are its London location, which subverts gangster film conventions, and its diverse cast, which is rare for mainstream marketing. For marketing, the poster is in portrait format for various display locations to fully immerse viewers in the narrative. The trailer would hypothetically premiere on YouTube, which is where audiences increasingly find new trailers.
Evaluation Question 2
The products are linked through their shared setting of London, iconography of guns and suits, and inclusion of one main actor in each. The film's unique selling points are its London setting, which is rare for gangster films, and its diverse cast, which is rarely seen in mainstream marketed films. The marketing package would include a portrait poster for various indoor displays, and premiering the trailer on YouTube to take advantage of online audiences.
Battleships trailer
The document discusses marketing strategies for film trailers. Trailers are aimed at the intended audience for the film and showcase the genre and unique selling point. Trailers are distributed through various channels like TV, online, and at cinemas. Effective trailer campaigns are timed to build excitement leading up to the film's release without audiences forgetting about it. Posters are also used to introduce characters and draw in audiences by featuring popular actors appealing to different demographic groups.
How my film was distributed and engaged My audience
The document discusses strategies for engaging an audience and distributing an independent film. It identifies the target audience as males aged 15 and up who enjoy thought-provoking mystery films. To identify the target audience, questionnaires were used. Distribution strategies discussed include using social media platforms like Instagram, Twitter and Facebook to regularly provide behind-the-scenes content and updates. A website was also created to further engage the audience and provide professional information on the film.
Ad campaign p2
This document discusses various advertising strategies for a cross-media campaign to promote a horror film. It recommends billboard, bus stop, and train station advertising to reach wide audiences. Billboard ads near highways and town centers could increase revenue. Bus stops are good because people are always waiting there. Train stations in London see over 2 million people daily. The document also mentions using color palettes to set mood and taking inspiration from popular horror films like Insidious and The Conjuring for its own film's dark scenes, music, and camera angles.
Marketing and Advertising
The document discusses the marketing and advertising plan for a film called "No Vacancy". It will utilize both traditional forms of advertising like billboards, posters and TV ads as well as digital forms like social media, websites and YouTube. The marketing campaign will feature Snapchat stories for each main character to help audiences build a relationship with the characters. It will also have dedicated Facebook and Twitter pages to promote reviews, cinema promotions and the release date. Most of the UK has iPhones so they will sell phone cases with the logo to create mass awareness.
Redbull
The document provides details on pre-production planning for advertising a horror film campaign. It discusses using billboards, bus stops, and train stations to advertise. Color palettes can set atmosphere and mood. The film will include dark scenes, ominous music, and elements from films like Insidious and The Conjuring to invoke fear. Merchandise like cups and clothes will boost revenue. Social media will be used to generate exposure. Characters may represent struggles to give audiences someone to relate to. The goal is to create eye-catching billboards and ads around the city to get audiences interested before the film is viewed and boost sales. Inspiration comes from classic horrors like Psycho that established format and controversial films like A
Ad campaign p2 p3
The document provides details on pre-production planning for advertising a horror film campaign. It discusses using billboards, bus stops, and train stations to advertise. Color palettes can set atmosphere and mood. The film will include dark scenes, ominous music, and elements from films like Insidious and The Conjuring to invoke fear. Merchandise like cups and clothes will boost revenue. Social media will be used to generate exposure. Characters may represent struggles to give audiences someone to relate to. The goal is to create eye-catching billboards and ads around the city to get audiences interested before the film is viewed and boost sales and a fan base. Inspiration comes from classic horrors like Psycho that established format and
Question 5
Alice Hicks promoted her horror film using various advertising techniques including posters, social media, and traditional media placements. She displayed posters of the scary film in magazines, billboards, and bus stops to target her audience. She also created a Twitter page to share clips and updates about the film. After several months of this multi-pronged advertising campaign, she planned to release the film in cinemas and on DVD, Blu-Ray, streaming services and television to maximize its reach and profits.
What kind of media institution might distribute your product q3
The document discusses potential film distribution options for a low-budget independent British film. It suggests that Vertigo and Film4 would be the best options as they are known for distributing smaller films for growth rather than large profits. These companies are also smaller than major studios so they are more willing to take chances on lesser known films and directors. The document also discusses promotional strategies that could help generate interest in the film, such as using social media, trailers on YouTube, and creating a website about the film.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Cohesive Marketing
This document discusses cohesive marketing strategies used for the film Shutter Island. It provides examples of how the film employed multiple marketing tactics, including trailers, posters, websites and more. Trailers were released in different formats and widely shown on television. Posters advertised the film on buses, bus stops and in theaters. The film's release was also delayed to qualify for the Oscars and have a premiere at a film festival, allowing for more marketing exposure.
Question 2
The document discusses ways to promote a film through different marketing materials and campaigns. It describes how the filmmaker ensured their trailer and poster were cohesive by using the same memorable font and layout. While different colors were used due to background constraints, continuity was maintained through a black and white aesthetic representing the film's title "Dark Innocence." The unique selling point of the film is described as its realistic yet uplifting storyline about overcoming abuse and defining your own path. Effective promotion also relies on relationships between film distributors and magazine publishers to synchronize their materials and interviews. A variety of marketing tactics beyond initial materials can further promote the film, such as multiple trailers, character posters, websites, and television or radio interviews.
Question 1
The document discusses how the filmmaker's media product challenges and uses conventions of real media products in several ways. It challenges conventions by having two female main characters, being set in a normal town in England rather than exotic locations, and being set in modern day rather than the past. However, it also uses some conventions through close-up shots for emphasis, showing the main characters' relationship with new technology, and including a power cut to keep the audience engaged. While most adventure films are male-oriented and set elsewhere, the filmmaker sought to appeal to their target audience and fill a gap in their distributor's portfolio.
Pr61
This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds, as the original film was a children's story. Producers aimed to attract this audience by including elements that made the original successful, like Cinderella's fairy tale story. The film was marketed through trailers on websites like Facebook and YouTube, advertisements on television channels aimed at children, and word of mouth from people who had seen it. The trailer linked it to the popular film Frozen to appeal to its young audience.
Eval3
The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.
Q1 conventions evaluation
The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
Cohesive marketing campaigns
The document discusses the cohesive marketing campaign used to promote the 2016 film "Suicide Squad". Warner Bros used various techniques over a long period of time to build anticipation for the film's release. This included releasing teaser posters, official trailers, and appearances by the cast at comic conventions. They also partnered with other companies to create promotional tie-ins. The wide-reaching campaign was successful at significantly increasing the film's audience and box office revenue.
Combination evalution part 2
The student created a package for a film trailer using consistent images and colors across their poster, magazine, and trailer. This unified package helps market the film as more than just a movie by building recognition across different media. The trailer, magazine, and poster each have the potential to reach wide audiences in their respective spaces like cinemas, stores, and public places, working together to expose a broad audience to the film.
Pr6 the hollywood blockbuster
The document discusses marketing strategies for the film Cinderella. It analyzes how the film's producers target a young female audience by airing trailers on channels like Disney that this audience watches. Additional strategies include social media promotion through pages for Cinderella on Facebook and Twitter, and releasing a short film based on the popular movie Frozen before screenings of Cinderella to attract children fans of Frozen. The document examines how these various marketing tactics are designed to appeal specifically to and draw in Cinderella's target demographic.
My target audience
This document discusses defining and researching a target audience for a film project. The author researched how large media brands define audiences and analyzed audience theory. They created an audience profile based on questionnaire data to better understand their target demographic of people their own age. The author also considered marketing and distribution strategies like creating a website and using social media to build hype for the film trailer and release. They defined the film's unique selling point to attract audiences and explain how it stands out from other films.
Sam nineham exemplar film poster anaylsis
This teaser poster for "Batman Begins" uses several visual elements and text to generate interest in the film. It features the city skyline at sunset with bats flying overhead to set a dark and mysterious tone. The cast listing at the top is intended to attract audiences by prominent actors. Additionally, the iconic Batman logo and title are used to appeal to existing fans of the franchise. The poster aims to draw in casual viewers and generate enough revenue to justify future sequels through a similar promotional strategy.
Analysis 1
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
Question 4 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary. Both the real Channel 4 advertisement and the student-produced advertisement included the Channel 4 logo and a central image, giving viewers a clear idea of what to expect, along with details like the air time and the tagline "where fashion matters," tying the products together. The student documentary followed typical documentary conventions like keeping interview subjects on the sides of the frame and used a casual title and language to suggest an informal tone aimed at younger audiences.
Question 2 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was very effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary and endorsed the final product. Both the real Channel 4 advertisement and the student's print advertisement included the Channel 4 logo in the top right and a central image to convey the theme. They also featured a banner with the air time and the tagline "where fashion matters" to connect all parts together. The student's documentary followed typical conventions like keeping interview subjects on the sides and used a casual title and language to appeal to a younger audience.
Test animated graph
This document contains numerical data on lobster catch and price. It lists quantities of 38, 60, and 81 million kilos of lobsters caught per year alongside prices per kilo of £11.50 and £16.10. The document references figure 4.1 and appears to contain raw data for a test or analysis.
Derecho tributario.
Este documento resume las principales fuentes del derecho tributario en Venezuela. Define el tributo y explica los tipos de impuestos, directos e indirectos. Distingue entre ingresos ordinarios y extraordinarios del Estado. Describe efectos económicos de los impuestos como la percepción, traslación e incidencia. Finalmente, enumera las fuentes formales del derecho tributario según la constitución y la ley, incluyendo tratados, leyes, reglamentos y contratos de estabilidad jurídica.
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The document provides details on pre-production planning for advertising a horror film campaign. It discusses using billboards, bus stops, and train stations to advertise. Color palettes can set atmosphere and mood. The film will include dark scenes, ominous music, and elements from films like Insidious and The Conjuring to invoke fear. Merchandise like cups and clothes will boost revenue. Social media will be used to generate exposure. Characters may represent struggles to give audiences someone to relate to. The goal is to create eye-catching billboards and ads around the city to get audiences interested before the film is viewed and boost sales. Inspiration comes from classic horrors like Psycho that established format and controversial films like A
Ad campaign p2 p3
The document provides details on pre-production planning for advertising a horror film campaign. It discusses using billboards, bus stops, and train stations to advertise. Color palettes can set atmosphere and mood. The film will include dark scenes, ominous music, and elements from films like Insidious and The Conjuring to invoke fear. Merchandise like cups and clothes will boost revenue. Social media will be used to generate exposure. Characters may represent struggles to give audiences someone to relate to. The goal is to create eye-catching billboards and ads around the city to get audiences interested before the film is viewed and boost sales and a fan base. Inspiration comes from classic horrors like Psycho that established format and
Question 5
Alice Hicks promoted her horror film using various advertising techniques including posters, social media, and traditional media placements. She displayed posters of the scary film in magazines, billboards, and bus stops to target her audience. She also created a Twitter page to share clips and updates about the film. After several months of this multi-pronged advertising campaign, she planned to release the film in cinemas and on DVD, Blu-Ray, streaming services and television to maximize its reach and profits.
What kind of media institution might distribute your product q3
The document discusses potential film distribution options for a low-budget independent British film. It suggests that Vertigo and Film4 would be the best options as they are known for distributing smaller films for growth rather than large profits. These companies are also smaller than major studios so they are more willing to take chances on lesser known films and directors. The document also discusses promotional strategies that could help generate interest in the film, such as using social media, trailers on YouTube, and creating a website about the film.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Marketing campaign
The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.
Cohesive Marketing
This document discusses cohesive marketing strategies used for the film Shutter Island. It provides examples of how the film employed multiple marketing tactics, including trailers, posters, websites and more. Trailers were released in different formats and widely shown on television. Posters advertised the film on buses, bus stops and in theaters. The film's release was also delayed to qualify for the Oscars and have a premiere at a film festival, allowing for more marketing exposure.
Question 2
The document discusses ways to promote a film through different marketing materials and campaigns. It describes how the filmmaker ensured their trailer and poster were cohesive by using the same memorable font and layout. While different colors were used due to background constraints, continuity was maintained through a black and white aesthetic representing the film's title "Dark Innocence." The unique selling point of the film is described as its realistic yet uplifting storyline about overcoming abuse and defining your own path. Effective promotion also relies on relationships between film distributors and magazine publishers to synchronize their materials and interviews. A variety of marketing tactics beyond initial materials can further promote the film, such as multiple trailers, character posters, websites, and television or radio interviews.
Question 1
The document discusses how the filmmaker's media product challenges and uses conventions of real media products in several ways. It challenges conventions by having two female main characters, being set in a normal town in England rather than exotic locations, and being set in modern day rather than the past. However, it also uses some conventions through close-up shots for emphasis, showing the main characters' relationship with new technology, and including a power cut to keep the audience engaged. While most adventure films are male-oriented and set elsewhere, the filmmaker sought to appeal to their target audience and fill a gap in their distributor's portfolio.
Pr61
This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds, as the original film was a children's story. Producers aimed to attract this audience by including elements that made the original successful, like Cinderella's fairy tale story. The film was marketed through trailers on websites like Facebook and YouTube, advertisements on television channels aimed at children, and word of mouth from people who had seen it. The trailer linked it to the popular film Frozen to appeal to its young audience.
Eval3
The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.
Q1 conventions evaluation
The document discusses conventions used in sponsorship sequences, radio advertisements, and television advertisements for fashion brands. It summarizes how the brand followed many conventions such as using upbeat music in sponsorship sequences, narratives and voiceovers in radio ads, and text overlays and short lengths in television ads. However, it also discusses how the brand broke some conventions by using their own models instead of celebrities, and including camera movement in sponsorship sequences to make them more memorable. Overall, the document focuses on both adhering to and challenging standard conventions across different advertising mediums.
Cohesive marketing campaigns
The document discusses the cohesive marketing campaign used to promote the 2016 film "Suicide Squad". Warner Bros used various techniques over a long period of time to build anticipation for the film's release. This included releasing teaser posters, official trailers, and appearances by the cast at comic conventions. They also partnered with other companies to create promotional tie-ins. The wide-reaching campaign was successful at significantly increasing the film's audience and box office revenue.
Combination evalution part 2
The student created a package for a film trailer using consistent images and colors across their poster, magazine, and trailer. This unified package helps market the film as more than just a movie by building recognition across different media. The trailer, magazine, and poster each have the potential to reach wide audiences in their respective spaces like cinemas, stores, and public places, working together to expose a broad audience to the film.
Pr6 the hollywood blockbuster
The document discusses marketing strategies for the film Cinderella. It analyzes how the film's producers target a young female audience by airing trailers on channels like Disney that this audience watches. Additional strategies include social media promotion through pages for Cinderella on Facebook and Twitter, and releasing a short film based on the popular movie Frozen before screenings of Cinderella to attract children fans of Frozen. The document examines how these various marketing tactics are designed to appeal specifically to and draw in Cinderella's target demographic.
My target audience
This document discusses defining and researching a target audience for a film project. The author researched how large media brands define audiences and analyzed audience theory. They created an audience profile based on questionnaire data to better understand their target demographic of people their own age. The author also considered marketing and distribution strategies like creating a website and using social media to build hype for the film trailer and release. They defined the film's unique selling point to attract audiences and explain how it stands out from other films.
Sam nineham exemplar film poster anaylsis
This teaser poster for "Batman Begins" uses several visual elements and text to generate interest in the film. It features the city skyline at sunset with bats flying overhead to set a dark and mysterious tone. The cast listing at the top is intended to attract audiences by prominent actors. Additionally, the iconic Batman logo and title are used to appeal to existing fans of the franchise. The poster aims to draw in casual viewers and generate enough revenue to justify future sequels through a similar promotional strategy.
Analysis 1
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
Question 4 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary. Both the real Channel 4 advertisement and the student-produced advertisement included the Channel 4 logo and a central image, giving viewers a clear idea of what to expect, along with details like the air time and the tagline "where fashion matters," tying the products together. The student documentary followed typical documentary conventions like keeping interview subjects on the sides of the frame and used a casual title and language to suggest an informal tone aimed at younger audiences.
Question 2 how effective is the combination of
The combination of the main documentary product and supporting advertisements and radio spots was very effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary and endorsed the final product. Both the real Channel 4 advertisement and the student's print advertisement included the Channel 4 logo in the top right and a central image to convey the theme. They also featured a banner with the air time and the tagline "where fashion matters" to connect all parts together. The student's documentary followed typical conventions like keeping interview subjects on the sides and used a casual title and language to appeal to a younger audience.
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This document contains numerical data on lobster catch and price. It lists quantities of 38, 60, and 81 million kilos of lobsters caught per year alongside prices per kilo of £11.50 and £16.10. The document references figure 4.1 and appears to contain raw data for a test or analysis.
Derecho tributario.
Este documento resume las principales fuentes del derecho tributario en Venezuela. Define el tributo y explica los tipos de impuestos, directos e indirectos. Distingue entre ingresos ordinarios y extraordinarios del Estado. Describe efectos económicos de los impuestos como la percepción, traslación e incidencia. Finalmente, enumera las fuentes formales del derecho tributario según la constitución y la ley, incluyendo tratados, leyes, reglamentos y contratos de estabilidad jurídica.
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The document describes how the author's magazine product uses conventions from existing media products. It replicates the color scheme of magazines like Q and Kerrang, using colors like red, green, black and yellow. It also uses techniques like pull quotes and illuminated first letters for articles. The author challenges conventions by covering both rock and hip-hop genres, while other magazines only focus on rock. The models and photography aim to represent diversity and relate to the target audience.
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This certificate recognizes that Maksim Litvinka successfully completed the MITx course 6.00x: Introduction to Computer Science and Programming on June 10th, 2013. The certificate bears the signatures of the course professors Eric Grimson and John Guttag of the Massachusetts Institute of Technology's Department of Electrical Engineering and Computer Science.
Question 2 how does your media product represent particular social groups (m...
1) The document discusses the representation of social groups in the media product of a hip hop magazine. Eye-line shots and direct address were used sparingly to create engagement while also generating mystery about the artists.
2) Shot types including medium close-up, medium, and long shots were used to convey different meanings and appeal to readers. Male artists and models were featured to target the magazine's main young, male demographic.
3) Conventions like featuring young males on the cover were followed to attract readers who felt represented, while other elements challenged conventions to attract readers through novelty and relatability of the artists.
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As Ireland gears up to vote on the marriage equality referendum on May 22nd, multi-award-winning Irish author Colm Tóibín will give a public lecture on same-sex relationships in literature on May 14th 2015.
The lecture will be followed by a panel discussion with Dr Paul Delaney (TCD), Dr Heather Ingman (TCD) and Dr Danielle Clarke (UCD), chaired by Prof Nicholas Grene (TCD). The event is organised by Dr Brendan O’Connell and Dr Pádraic Whyte from the School of English as part of the Trinity Long Room Hub’s ‘Behind the Headlines’ discussion series and supported by the Faculty of Arts, Humanities and Social Sciences.
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RISK ANALYSIS FOR SEVERE TRAFFIC ACCIDENTS IN ROAD TUNNELS (PART II)
IF CRASC'15 - Roma, 14-16 maggio 2015.
The safety in road tunnels is a very delicate issue, since that a minor accident or a failure of a vehicle can degenerate into scenarios that can lead to a high number of victims. For example, on the 24 March 1999, 39 people died when a Belgian HGV carrying flour and margarine caught fire in the Mont Blanc Tunnel.
In the first part of this study has been summarized the operation logic of a specific model for the risk analysis, the PIARC/OECD Quantitative Risk Assessment Model, and how it derives risk indicators. In the second part, a comprehensive risk analysis is performed in a long tunnel in South Italy, accounting for multifaceted aspects and parameters. The analysis is integrated with a sensitivity analysis on specific parameters that have an influence on the risk.
The section 2 of this paper describes the tunnel San Demetrio on which was carried out risk analysis applying the PIARC/OECD QRA model, and in the section 3 are reported the main analysis results. In section 4, conclusions regard to risk analysis applied to real case and about the sensitivity analysis are reported. In particular, the sensitivity analysis has highlighted the most influential parameters in the model.
E e manual_s551la_lb_ver8134
- The document provides copyright and warranty information for a Notebook PC e-manual.
- It states that no part of the manual can be reproduced without permission and that ASUS provides the manual "as is" without warranty.
- It also limits ASUS's liability for any damages resulting from defects or errors in the manual or product.
Fax sad grupo união sport
O Sport Lisboa e Benfica solicita autorização ao Grupo União Sport para que o seu atleta André Pedro Oliveira participe num treino de observação no dia 1 de Maio às 13h no Pupilos do Exército em Lisboa. O Benfica responsabiliza-se pelo seguro desportivo do atleta durante o período de observação.
Richard's impact leaves a lasting legacy
- Richard Wayne Berryhill, a dedicated employee of 66 years old, passed away on April 8th after battling pancreatic cancer.
- He was described as a selfless, encouraging person who loved sharing his knowledge and inspiring others. He remained strong and did not complain as he battled cancer.
- Richard had a long career with the cooperative, working in various engineering roles since 1978, and had a lasting positive impact and legacy despite his passing.
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Question 2 how does your media product represent particular social groups (m...
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RISK ANALYSIS FOR SEVERE TRAFFIC ACCIDENTS IN ROAD TUNNELS (PART II)
RISK ANALYSIS FOR SEVERE TRAFFIC ACCIDENTS IN ROAD TUNNELS (PART II)
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Film campaign
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
Poster genre conventions
The document discusses the conventions used in creating a film poster for a documentary about social media pressures. It follows conventions such as using prominent photography, recognizable typography, and including institutional information at the bottom. It also incorporates conventions specific to BBC Three posters, such as featuring the BBC Three logo. The poster aims to attract its target 17-25 female audience by referencing social media icons and challenges the convention of including ratings to avoid implying sensitive content for younger viewers.
In what ways does your media product use
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- The poster created for the documentary "#FITSPO" follows many of these conventions, including using a single evocative photo, a bold title across the model, and small font for production details.
- However, the poster's style is more akin to advertising a film than a BBC documentary. While incorporating the BBC three logo, it does not fully match the branding style of posters produced by BBC three. Closer attention to BBC three's branding could have improved how well the poster represented the channel.
CCR2
The document discusses defining a target audience for a film project. It begins by explaining how brands profile audiences based on demographics and interests. The author then describes creating a questionnaire to learn about the interests of potential viewers. Based on the results, which showed a preference for drama, suspense and romance among 15-35 year olds, the author defines the target audience. Several marketing strategies are then outlined, including use of social media platforms like Instagram, Twitter and Facebook, as well as a film poster.
Media Evaluation Question 3 Presentation
1) The group analyzed existing film trailers, magazine covers, and posters within the same genre to gain inspiration for creating their own ancillary texts that would promote their fictional film.
2) They determined that these ancillary text formats were appropriate because film trailers attract audiences in theaters, posters promote films visually, and magazine covers reach wide audiences.
3) Feedback from test audiences was important - early drafts were not well-received but changes based on feedback improved the final product and increased audience recommendations. The group learned their product must cater to audience needs over their own satisfaction.
Cross media convergence
Cross-media advertising uses various media types to market a business. This document discusses strategies for cross-media marketing of short films, including film festivals, distributors, awards, reviews, and viral marketing using websites and social media. It provides examples of effective cross-media campaigns for the films The Conjuring and Bag Man that maintained consistency across marketing materials like posters, trailers, and websites to clearly convey the film's genre and build anticipation. While short films have more limited budgets, cross-media convergence allows them to engage wider audiences through multiple online and offline platforms.
Market research print advertisements
The document provides information on codes and conventions commonly found in print advertisements. It notes that print ads usually include a logo, make it clear what they are advertising, and may include dates/times. They typically feature one main image chosen to appeal to audiences and grab attention through bold text, slogans, and creative/noticeable designs while avoiding large blocks of text. Dates and times are included when relevant to events.
Evaluation 2
The document discusses the effectiveness of combining a main film product with ancillary texts like a film poster and magazine cover to create a recognizable brand identity. The author used the same font on the trailer, poster, and magazine cover to maintain consistency across marketing materials. Research was done on film poster and magazine conventions to ensure the ancillary products were properly structured. The film poster and magazine were designed to provide information about the film's storyline and genre while drawing audience attention through use of the main character, typography, and color scheme matching the trailer. Social media would also be used to spread awareness and link audiences to the trailer and marketing materials across platforms.
Evaluation question 2
The combination of the film, trailer, poster, and magazine will effectively promote the film.
The trailer uses intriguing imagery and music to tease the post-apocalyptic storyline and draw in the target 15-30 year old audience.
The poster further hints at the narrative while establishing the dark, dystopian genre through imagery and tagline. It will be placed in public locations likely viewed by the target audience.
The magazine cover prominently features the strong female protagonist and portrays the dark theme, helping expand awareness to a wider audience that may not see other promotions.
Together, these ancillary materials work to build curiosity around the film and align with the marketing plan to maximize awareness and interest
How effective is the combination of my main product and ancillary texts?
The document discusses the role of a film distributor in marketing and promoting a film. It explains that the distributor is responsible for deciding how the film is distributed across different viewing platforms like theaters, DVDs, and streaming services. They also control the film's release date and use various promotional techniques to generate awareness and excitement for the film. These can include premier events, trailers in theaters, advertising on social media, print media like posters and magazines. Lower budget films may go straight to DVD or streaming services, while still using promotions like trailers on TV and social media which target younger audiences. An example is also given of how Disney successfully marketed and promoted the 2017 film Beauty and the Beast through unified branding, targeting both
Evaluation Question 2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary across film sectors and countries.
2) When acquiring films, distributors look for distinguishing features that will help sell the film to its target audience. They then identify the audience, estimate revenue potential, and develop awareness and interest campaigns.
3) Establishing the target audience allows distributors to tailor marketing plans through different channels like billboards, ads, and social media. Film posters also vary depending on the target age group, using things like brighter colors for children and darker tones for older audiences.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Question 2
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Question 2
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The document then analyzes the marketing of the film Fantastic Beasts and Where to Find Them. It details how the film was promoted as a prequel to the Harry Potter franchise to attract existing fans. Teaser posters, trailers, and character posters were released to build anticipation. Warner Bros. invested heavily in social media promotion. The overarching theme was
Advertisingunit15 201009091338
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Video advertisements rely heavily on visual elements like lighting, editing, characters, and camera techniques to engage their target audience. Print ads catch attention through bold images and text due to their static nature. Radio ads are auditory-focused, using slogans, jingles, and tailored language over 30 seconds. The document also examines how advertisers classify audiences and provides analyses of sample advertisements.
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The document discusses how independent films would be distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in cinemas and on DVD worldwide. Warp Films is identified as a suitable distributor because they target distinctive content like the filmmaker's genre. The role of distributors is described as getting the film to a paying audience by identifying the target demographic and negotiating with exhibitors to show the film. With new online distribution methods, distributors now spend more on digital promotion through short trailers and screenings to build hype around a film's release.
Dan robbins as media evaluation
This document summarizes the coursework evaluation of a media product created by Daniel Robbins in March 2012. The media product aimed to follow conventions of the superhero genre but challenged conventions by featuring a female hero. It represented teenagers through stereotypical "chav" and "geek" characters. The intended audience was teenagers and the product would likely be distributed by British companies like Working Title and Pathe. Through creating the product, the author learned how to use editing software like iMovie and Audacity.
Audience research
This document discusses marketing strategies for films targeting different audiences. It summarizes:
- The A-Team film marketed to both older audiences who remembered the TV show and younger audiences through merchandise like action figures and partnerships with McDonald's Happy Meals.
- Toy Story 3 reminded both children and adults who grew up with the earlier films through similar merchandise and fast food promotions.
- Marketing a film targeting teenagers and young adults could partner with a popular clothing brand to feature the film's characters in ads and engage the target demographic.
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The document discusses various structures and techniques used in TV advertisements. It covers realist narratives, anti-realist narratives, surrealism, animation, documentaries, celebrity endorsements, talking heads, stand-alone vs. series ads, nostalgic, humorous and dramatic styles. It also discusses codes and conventions like editing, lighting, camera angles and iconography. Emotional responses, characteristics of services, regulation, audience research methods, and sources of information for advertisers are outlined. Overall, the document provides an overview of common advertising techniques, structures, and considerations for TV commercials.
Lewis williams structure in advertising assigment.(finished)
The document discusses various structures and techniques used in TV advertisements. It covers realist narratives, anti-realist narratives, surrealism, animation, documentaries, celebrity endorsements, talking heads, stand-alone vs. series ads, nostalgic, humorous and dramatic styles. It also discusses codes and conventions like editing, lighting, camera angles and iconography. Emotional responses, characteristics of services, regulation, audience research methods, and sources of information for advertisers are described. Overall, the document provides an overview of common advertising techniques, structures, and considerations for TV commercials.
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How effective is the combination of my main product and ancillary texts?
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question 1b
The trailer introduces the characters and plot of a heist film through exposition and dialogue, though the dialogue is unclear. Captions are added to help the audience understand. Tension is built through slow pacing and cross cutting between the characters. A powerful female protagonist subverts expectations for the genre. Common heist film elements like planning stages, disguises, police involvement, and weapons are shown to conform to genre conventions, though the urban setting differs from typical heists. The genre is left ambiguous as either a comedy or street-based film.
screenshots of editing process
The document appears to be an advertisement for an upcoming film called "Four Rules" starring Jack, James, Michael, Barrett, Tom Wilson and Katie Stuart. It was written and directed by Stanley Hewrt for Warner Bros productions, with Sana Patel as co-producer and Justin Hawthawk as executive producer. The film is set for release on March 1st, 2020 and more information can be found at www.fourrulesproductions.c.
Poster 1 james
The document describes a movie poster that depicts James Bond in a darker and more threatening setting compared to previous posters. Bond is shown without his usual self-assured smile and there is no female presence, representing a detachment from Bond's earlier focus on sex. The poster signals a shift to a more down-to-earth and troubled portrayal of Bond facing greater dangers in his life.
Magazine analysis
The magazine cover uses red and white colors that coordinate with the film being promoted, X-Men Origins. A large photo of Hugh Jackman takes up much of the cover to showcase the main actor. Additional text highlights other famous stars and encapsulates information about the film to draw attention and entice readers to purchase the issue. The masthead, taglines about being the world's biggest movie magazine, and promotion of the magazine's website and extras further establish its credibility and brand.
Questionnaire results nishat
A questionnaire was administered to collect responses. The questionnaire aimed to gather feedback from participants on various topics. The results of the questionnaire provided insights into the opinions and experiences of those who completed it.
Question 6 -What have you learnt about technologies from the process of const...
I learned about different technologies while creating my music magazine product. I researched R&B magazines and websites for ideas and tips on themes. I used programs like Photoshop and PowerPoint to lay out the magazine, change texts, and learned new Photoshop skills. I also shared my work online using forums like Slideshare and programs such as Prezi and Voicethread.
who would be the audience for your media product?
This magazine targets teenagers and young adults through its bright colors like pink and youthful themes. It aims to attract both male and female readers by featuring a female model on the pink cover but including popular musicians that appeal to both genders. The ideal reader for this music magazine would be someone interested in learning more about artists and their music through stories about their backgrounds.
Question 4
This magazine targets teenagers and young adults through its bright colors like pink and youthful themes. It aims to attract both male and female readers by featuring a female model on the pink cover but including popular musicians that appeal to both genders. The ideal reader for this music magazine would be someone interested in learning more about artists and their music through stories about their backgrounds.
Question 3
Conde Nast would be a suitable publisher for the magazine as they have brands like Glamour and Teen that align with the magazine's focus on glamour and new artists. The magazine would be distributed in stores like Tesco and Sainsbury as well as clubs to promote new music. It will be released monthly to maintain relationships with artists and keep consumers engaged with new music for longer. Subscriptions will be offered for 6 months at a relatively low price to attract and retain loyal readers.
Double page spread analysis
This double page spread analyzes articles featuring various musical artists. It discusses the layouts of the spreads focusing on Lady Gaga, Lily Allen, and Florence from Florence and the Machine. Key elements highlighted include the large images dominating most of the pages, bold colors drawing attention, and distinctive typography fitting each artist's style.
Double page spread analysis
This double page spread analyzes articles featuring various musical artists. It discusses the layouts of the spreads focusing on Lady Gaga, Lily Allen, and Florence from Florence and the Machine. Key elements highlighted include large images of the artists taking up most of the pages, bold colors drawing attention, and distinctive typography fitting each artist's style.
Music video analysis
This document provides an analysis of the music video for Usher's song "Burn". It discusses several key elements of the song and video, including:
1) The genre is a combination of R&B and ballad, as indicated by the slow musical instruments and beat.
2) The lyrics describe a breakup where the artist realizes he wants his ex-girlfriend back after leaving the relationship.
3) Shots in the music video include close-ups of Usher's eyes as he sings to depict him talking to his ex-girlfriend.
R&b historical research
Rhythm and blues originated in the 1940s as a genre of popular African American music. By the 1950s, R&B started to define the sound of rock n' roll as artists like Little Richard had hits with songs like "Tutti Frutti" and "Long Tall Sally." R&B evolved from blues and jazz and became popular due to its danceability, while lyrics typically focused on everyday life.
Case studies
Billboard magazine was founded in 1894 in Cincinnati and publishes weekly issues covering popular music. It attracts readers by featuring popular artists and stories on the cover. Island Records was founded in 1959 in Jamaica and is now owned by Universal Music Group. It helped launch the careers of many reggae and rock artists. Usher is an American R&B singer and actor who rose to fame in the late 1990s with hit albums like My Way and Confessions. He has won numerous awards and broken sales records over his career.
Contents page analysis 3
This document summarizes and analyzes the contents page of a magazine. It notes that the contents page has a recognizable logo that establishes the magazine brand. The title "Contents" is in bold black letters on a white background, making it stand out. The page numbers shown highlight the main features to appeal to readers and are next to relevant images to guide readers to those pages. While the layout has a crowded feel with two columns, it effectively splits the contents into four sections and only lists the main contents to help readers find what they are looking for.
Contents page analysis 2
This document analyzes the contents page of the magazine "Vibe". It features American rapper Kanye West in a mid-shot pose with his hands in his pockets. One notable element is a red heart held across his chest by a hand, which could symbolize someone having his heart or reference his album "808s & Heartbreak". The contents listing is written in a fancy calligraphy-like style that is vague about the actual magazine contents. It also includes a fashion section, cleverly relating to Kanye's style and the interests of the target audience. The "Contents" title stands out against the dull color palette as it is broken down and in black letters.
Contents page analysis 1
This contents page from NME magazine features a blurry picture of the band Kasabian performing live in a church. Below the picture is a short paragraph describing the concert scene. The contents page displays the magazine's logo in red and white text at the top. It uses a limited color palette of red, white, and black. At the bottom left, there is a promotional offer encouraging readers to subscribe to NME by phone or website, with key details highlighted in white.
Music magazine analysis 2
The magazine cover features a light blue masthead across the top on a grey background to stand out. The headline about Kanye West is in a bigger, different colored font from other article titles to be the main focus. Short, snappy sell lines on the right list musicians and articles. A close-up image of Kanye West overlaps the headline of the main article about him called "I Am Rap".
Music magazine analysis
This magazine cover features a large photo of rapper T.I. with the title prominently displayed in bright red at the front to stand out. There is only one photo on the cover focused solely on T.I. to highlight him as the main story, though red subheadings indicate there are additional articles. Only black, white, and red are used to maximize contrast and appeal. The headline promises T.I.'s untold perspective on an undisclosed event related to secrets or snitching based on his serious facial expression.
Nishat
This short document provides information about making school life easier and directs the reader to page 3 for tips. In just one sentence, it notes that further details on helping with school can be found on the following page.
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Question 2
- 1. How effective is the combination of your main product and ancillary texts?
- 2. • Having looked at real media marketing campaigns we thought it would be a good idea to create our own. Social media is widely used in todays society and almost the main source of communication between people all over the world and of all ages, in particular, teenagers. As our target audience is 18+ we decided to create social media pages on popular sites such as Twitter and Facebook. Here our audience would be given the opportunity to like/follow/subscribe so that they can be up to date and informed of what is happening with our film.
- 3. Advertisement Public transport is widely used and has a large number of footfall. Millions of people use public transport everyday which is why advertising films on bus stands is common. This would enable people who are waiting, to see our film poster so that they are aware of the name and the release date.
- 4. Stylistic Links In my magazine and poster I used Stylistic links in terms of the layout and costuming. In both the poster and magazine we see the model wearing the mask which indicates he/she is hiding their identity. This further suggests what the genre of the film is – being a heist, where the conventions of the characters wearing masks is common. The mask itself is quite distinctive so people would be able to identify when seeing the magazine or the poster and know it is the same film.
- 5. Trailers Our trailer is in chronological order based on the scenes in the film. Although we did this, we did not reveal a lot about the characters or what was going to happen. The trailer includes a lot of mise-en- scene which is identifiable to the audience like the mask and blueprints. The main purpose of a trailer in my opinion is to catch the audiences attention and leave them wanting more. I think we did this well in our trailer as we didn’t give away too much but we included enough for the audience to think about.