The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.

1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DESCRIBE YOUR MEDIA
PRODUCT AND WHY?
Evaluation 3

2. What type of media product have
you created?
 We created the opening sequence to a horror film
called “Torment”. It is a psychological horror film
about a series of teenagers that get Tormented
and killed by a mysterious being who contacts via
text message.

3. What qualities make it mainstream
or independent?
Our film is mainly geared towards a mainstream audience, this is because we
wanted to challenge the stereotypical conventions of a horror film and make it
easily relatable for a mainstream crowd. We did this by using everyday
locations such a suburban home and other “real” elements. The film targets an
eclectic range of social groups aged 15-30, targeting a range this wide is
another reason why it fits in the mainstream bracket.
Our film would generally be shown in multiplex cinemas such as Vue or
Odeon rather than the smaller, art house cinemas like Picture House as it is a
mainstream blockbuster, made to appeal to a wide audience. By being
distributed to the huge cinema chains it will be able to be exhibited multiple
times a day.
Despite our film being developed as a mainstream blockbuster, we had a very
small budget and did not use well known actors. This is because we wanted to
portray a sense of realism that can only be created in this manner. Qualities
like this and the fact that we have a relatively low amount of experience in the

4. How would you expect to gain interest from
production companies to distribute your
product?
There are many different marketing techniques we could use to
advertise our media product to production companies. These could
range from trailers to billboards or even a film plug on TV with
interviews from the production staff and actors, however I believe that
for our product a viral campaign would be most effective. Marketing
techniques like this would turn heads and entice production
companies, effectively drumming up interest in our product.
The independent production that I believe would work best for us
would be Working Title, they are well known for making British films
with an unknown British and have found success with films such as
Notting Hill and Johnny English. Furthermore, they are majority owned
by Universal Studios who present them with unchallenged budget
each year. This would mean our film could be developed in full with
backing from one of the major film production companies in the world,
with these contacts distribution and marketing would also be

5. How to enter film competitions and
why are they beneficial?
Film competitions can be extremely beneficial to small time film
production companies as they are a reliable source of the much
needed exposure. Most film competitions require a short film for
entry, these then go on to be judged and voted for by the public,
then eventually judged by a panel of professionals. The winner’s
generally get a funding as a prize as well as all of the publicity.
However, even being a runner up can provide your film with
decent exposure.
There are various ways to enter these competitions, although
the easiest way is online. A quick google search returns
numerous results, such as the popular 48 Hour film challenge.
In this you choose a genre, receive a character, prop and line of
dialogue to appear in your film. Then the rest is up to you, but
you only have 48 hours to complete it. These competitions are
open to anyone and have produced many top class directors
and producers in recent years.

6. How would you generate a buzz
from your fans before releasing
your film?
In this day and age, the best way to build up a buzz is via the
internet using a viral campaign. Viral marketing is using existing
social networks to drum up interest and awareness of the
product. We could do this by creating facebook pages about the
film and maybe even creating fake profiles for the characters,
this would also help in establishing a back story.
This technique was carried out by company behind the film
Cloverfield and proved to be incredibly effective. They produced
a few teaser trailers that revealed nothing more than a striking
picture of New York in ruins and website address which took you
to information about some of the main characters in the film.
Cloverfield generated a massive amount of hype and proved to
be extremely successful at the box office.