Analysis 1
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The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
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Pr61
This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds, as the original film was a children's story. Producers aimed to attract this audience by including elements that made the original successful, like Cinderella's fairy tale story. The film was marketed through trailers on websites like Facebook and YouTube, advertisements on television channels aimed at children, and word of mouth from people who had seen it. The trailer linked it to the popular film Frozen to appeal to its young audience.
Analysis 2
This document discusses a proposed idea for a perfume advertisement. The advertisement would be fast-paced and wacky, using upbeat music and quick editing between scenes filmed in unusual settings like a paint fight or underwater. Three specific scenes are proposed: in the woods at night, on a summery beach, and at a party with strobe lights. The document notes that the type of perfume being advertised would determine the appropriate tone and content of the scenes. The goal is to create an abstract, creative advertisement that tells a story over two minutes to draw viewers in and make them curious about the product. The target audience would be people aged 16 to 30 since the unconventional style could appeal widely.
Marketing Plan
The document provides a marketing plan for a short film called "Monday Morning Madness". It is a black and white comedy that follows two contrasting characters on their journey to school, similar to Charlie Chaplin films. The plan discusses approaching production companies like Fox, DreamWorks and Universal for funding and distribution. Focus groups with the target audience of 14-19 year olds provided positive feedback and agreement that the film was suitable. The marketing strategy involves showing the short film before full comedies in theaters and on DVDs to effectively reach its British youth audience.
Branding in film and television
Branding across all media platforms for a film or TV show needs to be consistent in order to effectively reach its target audience. All aspects of the branding, including posters, websites, and social media, should use matching themes, styles, and messaging to convey a coherent message without confusion. Good branding for The Joker movie exemplifies this strategy, with its dark color palette and clown imagery remaining uniform across all marketing channels to clearly identify the film's 15+ age rating and intended viewers.
To be done different styles of advertising
This document defines and provides examples of different styles of television advertising narratives, including realist, anti-realist, animation, talking heads, series, documentary, surreal, humorous, dramatic, and parodic. Realist narratives focus on everyday concerns while anti-realist narratives depict unrealistic scenarios. Examples are provided for each style to illustrate how different ads employ different narrative techniques to promote their products.
Evaluation question 2
The combination of the film, trailer, poster, and magazine will effectively promote the film.
The trailer uses intriguing imagery and music to tease the post-apocalyptic storyline and draw in the target 15-30 year old audience.
The poster further hints at the narrative while establishing the dark, dystopian genre through imagery and tagline. It will be placed in public locations likely viewed by the target audience.
The magazine cover prominently features the strong female protagonist and portrays the dark theme, helping expand awareness to a wider audience that may not see other promotions.
Together, these ancillary materials work to build curiosity around the film and align with the marketing plan to maximize awareness and interest
Question 2.
1) The document discusses a film promotion package for the film "Synthacaine" consisting of a trailer, magazine cover, and poster.
2) It aims to promote the film to its target audience of 15-25 year olds through social media marketing like a dedicated Twitter account and hashtag.
3) The key elements of the promotion package are designed to attract the target audience through their focus on fashionable elements like makeup, fur coats, and boots shown in the poster and magazine cover.
Question 3 media newest
The document discusses choosing the film distribution company Hammer to distribute a new horror film. Hammer is a well-known UK film institution that has distributed over 150 films since 1934, many in the horror genre including "Woman in Black" and "The Curse of Frankenstein", which influenced the new film. Choosing Hammer allows access to their experience and large budget to fully realize the film without restrictions. As a large company, Hammer also owns related production and distribution subsidiaries, allowing for streamlined production and marketing to further help the new film.
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Pr61
This document discusses the target audience and marketing strategies for the 2015 film Cinderella. The target audience is 8-14 year olds, as the original film was a children's story. Producers aimed to attract this audience by including elements that made the original successful, like Cinderella's fairy tale story. The film was marketed through trailers on websites like Facebook and YouTube, advertisements on television channels aimed at children, and word of mouth from people who had seen it. The trailer linked it to the popular film Frozen to appeal to its young audience.
Analysis 2
This document discusses a proposed idea for a perfume advertisement. The advertisement would be fast-paced and wacky, using upbeat music and quick editing between scenes filmed in unusual settings like a paint fight or underwater. Three specific scenes are proposed: in the woods at night, on a summery beach, and at a party with strobe lights. The document notes that the type of perfume being advertised would determine the appropriate tone and content of the scenes. The goal is to create an abstract, creative advertisement that tells a story over two minutes to draw viewers in and make them curious about the product. The target audience would be people aged 16 to 30 since the unconventional style could appeal widely.
Marketing Plan
The document provides a marketing plan for a short film called "Monday Morning Madness". It is a black and white comedy that follows two contrasting characters on their journey to school, similar to Charlie Chaplin films. The plan discusses approaching production companies like Fox, DreamWorks and Universal for funding and distribution. Focus groups with the target audience of 14-19 year olds provided positive feedback and agreement that the film was suitable. The marketing strategy involves showing the short film before full comedies in theaters and on DVDs to effectively reach its British youth audience.
Branding in film and television
Branding across all media platforms for a film or TV show needs to be consistent in order to effectively reach its target audience. All aspects of the branding, including posters, websites, and social media, should use matching themes, styles, and messaging to convey a coherent message without confusion. Good branding for The Joker movie exemplifies this strategy, with its dark color palette and clown imagery remaining uniform across all marketing channels to clearly identify the film's 15+ age rating and intended viewers.
To be done different styles of advertising
This document defines and provides examples of different styles of television advertising narratives, including realist, anti-realist, animation, talking heads, series, documentary, surreal, humorous, dramatic, and parodic. Realist narratives focus on everyday concerns while anti-realist narratives depict unrealistic scenarios. Examples are provided for each style to illustrate how different ads employ different narrative techniques to promote their products.
Evaluation question 2
The combination of the film, trailer, poster, and magazine will effectively promote the film.
The trailer uses intriguing imagery and music to tease the post-apocalyptic storyline and draw in the target 15-30 year old audience.
The poster further hints at the narrative while establishing the dark, dystopian genre through imagery and tagline. It will be placed in public locations likely viewed by the target audience.
The magazine cover prominently features the strong female protagonist and portrays the dark theme, helping expand awareness to a wider audience that may not see other promotions.
Together, these ancillary materials work to build curiosity around the film and align with the marketing plan to maximize awareness and interest
Question 2.
1) The document discusses a film promotion package for the film "Synthacaine" consisting of a trailer, magazine cover, and poster.
2) It aims to promote the film to its target audience of 15-25 year olds through social media marketing like a dedicated Twitter account and hashtag.
3) The key elements of the promotion package are designed to attract the target audience through their focus on fashionable elements like makeup, fur coats, and boots shown in the poster and magazine cover.
Question 3 media newest
The document discusses choosing the film distribution company Hammer to distribute a new horror film. Hammer is a well-known UK film institution that has distributed over 150 films since 1934, many in the horror genre including "Woman in Black" and "The Curse of Frankenstein", which influenced the new film. Choosing Hammer allows access to their experience and large budget to fully realize the film without restrictions. As a large company, Hammer also owns related production and distribution subsidiaries, allowing for streamlined production and marketing to further help the new film.
Attack the block
This document analyzes the movie poster for "Attack the Block." It discusses how the poster effectively targets its intended young adult audience by featuring teenage leads and genre signifiers of both urban comedy and sci-fi. Specific elements that appeal to the target demographic include the teenagers in the foreground, their urban clothing styles, use of a London setting, and inclusion of characters of various ethnicities. The tagline and visuals of asteroids and the ominous housing block help establish the unusual genre blend. Overall, the poster constructs its characters and imagery to strongly appeal to its intended 15-30 year old audience.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Presentation1
The document discusses strategies for addressing and attracting a target audience for a movie. It identifies the target demographic as males and females aged 15 to 25. It emphasizes making the main character and setting relatable to this age group to allow viewers to easily imagine themselves in the character's situation. Generic conventions are also followed to give the audience confidence that the film will deliver what they expect based on marketing.
Question 3
The document discusses various distribution methods for a youth film project. It recommends promoting the film through social media sites like Facebook and Twitter to target their intended age group. It also suggests contacting mainstream cinemas to screen the film and selling the movie on DVDs for direct audience access. The filmmakers held a media showcase at their school to market the film, interviewing attendees for feedback to improve the film. They created posters, programs and tickets to advertise the event.
Learning aim a
This radio advertisement from Pizza Hut during the World Cup follows some typical conventions like an energetic voiceover using persuasive language, but defies others by not explicitly naming the brand. It begins with a parody news segment to catch listeners off guard before launching into a football match-style commentary promoting "a real soccer ball and four cans of pepsi for free." The ad aims to associate Pizza Hut with football to attract fans during matches but relies only on the phone number at the end to indicate the brand, assuming recognition.
A2 media evaluation question 1
1) The student created an advertising campaign for a hot dog brand called "The Dogfather" that parodied mafia films like The Godfather and Scarface.
2) Their sponsorship ad recreated a famous scene from The Godfather involving a fish, but replaced the fish with a hot dog to match their product.
3) Their radio ad directly promoted the hot dogs and featured the tagline "Dogfather hotdogs, an offer you cant refuse" to stick in the audience's mind.
Marketing Plan
Our short film "Monday Morning Madness" is a black and white slapstick comedy following two contrasting characters on their journey to school. We conducted focus groups with our target 14-19 year old audience who enjoyed and related to the comedy. We would approach production companies like Fox, DreamWorks and Universal to publish the film, showing it before their full-length movies to get audiences in the right mood. With a limited budget, the comedy comes from facial expressions and accidents rather than elaborate sets. We aim to make the film easily accessible to our target demographic through showings before other films. The film will have a recognizable tagline to brand it on posters, magazines and at the start of the short film.
Lucy cotter distribution
Distribution involves launching and sustaining films in the marketplace. A distributor identifies an audience, estimates revenue potential across release formats, persuades cinemas to show the film, builds awareness and interest, and converts interest into cinema visits. For a thriller film like Gone Girl, a good distribution company would be 20th Century Fox as they have distributed thrillers and various genres before, helping appeal to a wide audience. The main audiences for Gone Girl were ages 25-34 and 15-24, so marketing strategies should target these demographics using social media, TV, radio, and appearances on morning shows.
Pr6 the hollywood blockbuster
The document discusses marketing strategies for the film Cinderella. It analyzes how the film's producers target a young female audience by airing trailers on channels like Disney that this audience watches. Additional strategies include social media promotion through pages for Cinderella on Facebook and Twitter, and releasing a short film based on the popular movie Frozen before screenings of Cinderella to attract children fans of Frozen. The document examines how these various marketing tactics are designed to appeal specifically to and draw in Cinderella's target demographic.
Q1. In what ways does your media product use, develop or challenge forms and ...
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
Explaining Ads
This document contains summaries of 3 advertisements. The first is a Doritos ad featuring a mermaid eating Doritos to entertain viewers and promote the snack. The second summarizes a TV series trailer for "Nowhere Boys" that leaves viewers curious about the sci-fi story. The third summarizes a BBC Radio event ad that tries to attract music fans by promoting performances from stars like Taylor Swift and Foo Fighters.
Prom night Digi pack
The document discusses and analyzes various promotional materials for the horror film Prom Night, including the movie poster, DVD covers, merchandise, and official website. The poster uses a dramatic black-and-white close-up image that conveys the film is a horror and catches the eye. Similarly styled images are used consistently on different DVD covers. Related merchandise like costumes, posters, and t-shirts help generate profits and advertise the film. The official website provides information on DVD versions and additional content to promote the film online.
Media Evaluation 3
Distribution involves making products available to audiences through direct marketing techniques like posters, billboards, and TV ads. Major film distributors include Walt Disney Studios and Pathe. Walt Disney has distributed several films that grossed over $1 billion worldwide, including Avengers and various Marvel films. Pathe has distributed successful films like Slumdog Millionaire.
The document proposes a teen comedy-drama about a bullied girl standing up to her bullies. It argues that 20th Century Fox may be interested since it distributed Diary of a Wimpy Kid, which had a similar bullying theme. Bullying can relate to wide audiences. The film could self-distribute to retain full profits, or be submitted to festivals for
Evaluation question 2
The document discusses marketing strategies for a crime film being released on Valentine's Day in 2015 aimed at audiences aged 15 and older. It discusses using online promotion through social media sites like Twitter, YouTube and Facebook to target younger audiences. It also discusses screening previews to test audience reception and using multiple posters showing characters to promote the film without giving too much of the plot away.
Maryland Cookies Presentation
The document discusses a marketing campaign for Maryland Cookies to promote the brand for Valentine's Day. It will use comedy and play on the tradition of giving chocolates. The TV commercial will show a man on a date who thinks he's talking to his partner but it's revealed to be a cookie. Print ads will show cookies in romantic settings. The campaign timeline starts with posters then billboards and social media before the TV commercial airs, followed by radio and more print materials. The target audiences are males and females aged 13-23 from lower socioeconomic groups who can afford the product.
Distribution BDR
Distribution involves making a product available to an audience through direct marketing techniques like posters, billboards, and TV ads. Major film distributors like Walt Disney Studios and Pathe distribute blockbuster films globally. 20th Century Fox would likely be interested in a teen comedy-drama about a bullied girl standing up to her bullies, as it relates to their film Diary of a Wimpy Kid. The film appeals widely since bullying is a universal theme. Self-distributing or submitting to film festivals are options to find a distributor for the film.
Evaluation advanced portfolio
Priyanka evaluated her media product and how it used, developed or challenged conventions of real media. She researched perfume ads and found they sell feelings rather than products. Her ads aimed to make women feel confident and beautiful. She used similar lighting, costumes, sound and camera work as real perfume ads. Her audience survey showed people enjoyed the ads and found the music appealing, but the concept and brand image could have been clearer. She learned new media technologies like Adobe Premiere, Photoshop and Google Drive were useful for research, planning, construction and evaluation of her project.
Evaluation of my final perfume advert
The author's original idea for their perfume advert changed from a strong, manly aftershave for men to a powerful aftershave for young adults to make them feel powerful. Technology helped turn the design into a real product, as the author used computers, programs like Word, PowerPoint, Photoshop, and the internet to develop the colors, fonts, text, images, and final advert. The author feels the product is suitable for their target audience of young adults, as it is meant to make the wearer feel invincible and confident.
A2 evaluation
This document summarizes a media studies evaluation of a perfume advertisement created by the author. The advertisement uses conventions from real perfume ads such as black and white filming to appear professional. It challenges conventions by featuring a perfume that mists glitter rather than scent. The ad takes inspiration from ads by Armani, Taylor Swift, and Lady Gaga by using suspenseful music, fast shots, and incorporating a theme of high class sex appeal for wealthy women. Both the television and radio ads feature a well-dressed female to portray the perfume's classy feel.
Evaluation Perfume
Jemima Selwood created two advertisements for her media studies portfolio. Her first advertisement targeted young women aged 18-25 and featured a woman wearing summer clothes in the snow to portray her as daring and different. She made several revisions to the photograph, such as lightening it and adding defined outlines. Her second advertisement targeted children aged 8-15 and was inspired by Alice in Wonderland. It featured a little girl looking up at a giant perfume bottle. She took multiple photographs before selecting one with patterned tiles in the background. Both advertisements convey messages through imagery, fonts, slogans and target appropriate magazines. Jemima evaluated her strengths as obtaining varied photos and hand-drawing, while weaknesses included photo editing and using new Phot
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What's hot
Attack the block
This document analyzes the movie poster for "Attack the Block." It discusses how the poster effectively targets its intended young adult audience by featuring teenage leads and genre signifiers of both urban comedy and sci-fi. Specific elements that appeal to the target demographic include the teenagers in the foreground, their urban clothing styles, use of a London setting, and inclusion of characters of various ethnicities. The tagline and visuals of asteroids and the ominous housing block help establish the unusual genre blend. Overall, the poster constructs its characters and imagery to strongly appeal to its intended 15-30 year old audience.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Presentation1
The document discusses strategies for addressing and attracting a target audience for a movie. It identifies the target demographic as males and females aged 15 to 25. It emphasizes making the main character and setting relatable to this age group to allow viewers to easily imagine themselves in the character's situation. Generic conventions are also followed to give the audience confidence that the film will deliver what they expect based on marketing.
Question 3
The document discusses various distribution methods for a youth film project. It recommends promoting the film through social media sites like Facebook and Twitter to target their intended age group. It also suggests contacting mainstream cinemas to screen the film and selling the movie on DVDs for direct audience access. The filmmakers held a media showcase at their school to market the film, interviewing attendees for feedback to improve the film. They created posters, programs and tickets to advertise the event.
Learning aim a
This radio advertisement from Pizza Hut during the World Cup follows some typical conventions like an energetic voiceover using persuasive language, but defies others by not explicitly naming the brand. It begins with a parody news segment to catch listeners off guard before launching into a football match-style commentary promoting "a real soccer ball and four cans of pepsi for free." The ad aims to associate Pizza Hut with football to attract fans during matches but relies only on the phone number at the end to indicate the brand, assuming recognition.
A2 media evaluation question 1
1) The student created an advertising campaign for a hot dog brand called "The Dogfather" that parodied mafia films like The Godfather and Scarface.
2) Their sponsorship ad recreated a famous scene from The Godfather involving a fish, but replaced the fish with a hot dog to match their product.
3) Their radio ad directly promoted the hot dogs and featured the tagline "Dogfather hotdogs, an offer you cant refuse" to stick in the audience's mind.
Marketing Plan
Our short film "Monday Morning Madness" is a black and white slapstick comedy following two contrasting characters on their journey to school. We conducted focus groups with our target 14-19 year old audience who enjoyed and related to the comedy. We would approach production companies like Fox, DreamWorks and Universal to publish the film, showing it before their full-length movies to get audiences in the right mood. With a limited budget, the comedy comes from facial expressions and accidents rather than elaborate sets. We aim to make the film easily accessible to our target demographic through showings before other films. The film will have a recognizable tagline to brand it on posters, magazines and at the start of the short film.
Lucy cotter distribution
Distribution involves launching and sustaining films in the marketplace. A distributor identifies an audience, estimates revenue potential across release formats, persuades cinemas to show the film, builds awareness and interest, and converts interest into cinema visits. For a thriller film like Gone Girl, a good distribution company would be 20th Century Fox as they have distributed thrillers and various genres before, helping appeal to a wide audience. The main audiences for Gone Girl were ages 25-34 and 15-24, so marketing strategies should target these demographics using social media, TV, radio, and appearances on morning shows.
Pr6 the hollywood blockbuster
The document discusses marketing strategies for the film Cinderella. It analyzes how the film's producers target a young female audience by airing trailers on channels like Disney that this audience watches. Additional strategies include social media promotion through pages for Cinderella on Facebook and Twitter, and releasing a short film based on the popular movie Frozen before screenings of Cinderella to attract children fans of Frozen. The document examines how these various marketing tactics are designed to appeal specifically to and draw in Cinderella's target demographic.
Q1. In what ways does your media product use, develop or challenge forms and ...
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
Explaining Ads
This document contains summaries of 3 advertisements. The first is a Doritos ad featuring a mermaid eating Doritos to entertain viewers and promote the snack. The second summarizes a TV series trailer for "Nowhere Boys" that leaves viewers curious about the sci-fi story. The third summarizes a BBC Radio event ad that tries to attract music fans by promoting performances from stars like Taylor Swift and Foo Fighters.
Prom night Digi pack
The document discusses and analyzes various promotional materials for the horror film Prom Night, including the movie poster, DVD covers, merchandise, and official website. The poster uses a dramatic black-and-white close-up image that conveys the film is a horror and catches the eye. Similarly styled images are used consistently on different DVD covers. Related merchandise like costumes, posters, and t-shirts help generate profits and advertise the film. The official website provides information on DVD versions and additional content to promote the film online.
Media Evaluation 3
Distribution involves making products available to audiences through direct marketing techniques like posters, billboards, and TV ads. Major film distributors include Walt Disney Studios and Pathe. Walt Disney has distributed several films that grossed over $1 billion worldwide, including Avengers and various Marvel films. Pathe has distributed successful films like Slumdog Millionaire.
The document proposes a teen comedy-drama about a bullied girl standing up to her bullies. It argues that 20th Century Fox may be interested since it distributed Diary of a Wimpy Kid, which had a similar bullying theme. Bullying can relate to wide audiences. The film could self-distribute to retain full profits, or be submitted to festivals for
Evaluation question 2
The document discusses marketing strategies for a crime film being released on Valentine's Day in 2015 aimed at audiences aged 15 and older. It discusses using online promotion through social media sites like Twitter, YouTube and Facebook to target younger audiences. It also discusses screening previews to test audience reception and using multiple posters showing characters to promote the film without giving too much of the plot away.
Maryland Cookies Presentation
The document discusses a marketing campaign for Maryland Cookies to promote the brand for Valentine's Day. It will use comedy and play on the tradition of giving chocolates. The TV commercial will show a man on a date who thinks he's talking to his partner but it's revealed to be a cookie. Print ads will show cookies in romantic settings. The campaign timeline starts with posters then billboards and social media before the TV commercial airs, followed by radio and more print materials. The target audiences are males and females aged 13-23 from lower socioeconomic groups who can afford the product.
Distribution BDR
Distribution involves making a product available to an audience through direct marketing techniques like posters, billboards, and TV ads. Major film distributors like Walt Disney Studios and Pathe distribute blockbuster films globally. 20th Century Fox would likely be interested in a teen comedy-drama about a bullied girl standing up to her bullies, as it relates to their film Diary of a Wimpy Kid. The film appeals widely since bullying is a universal theme. Self-distributing or submitting to film festivals are options to find a distributor for the film.
What's hot (18)
Q1. In what ways does your media product use, develop or challenge forms and ...
Q1. In what ways does your media product use, develop or challenge forms and ...
Viewers also liked
Evaluation advanced portfolio
Priyanka evaluated her media product and how it used, developed or challenged conventions of real media. She researched perfume ads and found they sell feelings rather than products. Her ads aimed to make women feel confident and beautiful. She used similar lighting, costumes, sound and camera work as real perfume ads. Her audience survey showed people enjoyed the ads and found the music appealing, but the concept and brand image could have been clearer. She learned new media technologies like Adobe Premiere, Photoshop and Google Drive were useful for research, planning, construction and evaluation of her project.
Evaluation of my final perfume advert
The author's original idea for their perfume advert changed from a strong, manly aftershave for men to a powerful aftershave for young adults to make them feel powerful. Technology helped turn the design into a real product, as the author used computers, programs like Word, PowerPoint, Photoshop, and the internet to develop the colors, fonts, text, images, and final advert. The author feels the product is suitable for their target audience of young adults, as it is meant to make the wearer feel invincible and confident.
A2 evaluation
This document summarizes a media studies evaluation of a perfume advertisement created by the author. The advertisement uses conventions from real perfume ads such as black and white filming to appear professional. It challenges conventions by featuring a perfume that mists glitter rather than scent. The ad takes inspiration from ads by Armani, Taylor Swift, and Lady Gaga by using suspenseful music, fast shots, and incorporating a theme of high class sex appeal for wealthy women. Both the television and radio ads feature a well-dressed female to portray the perfume's classy feel.
Evaluation Perfume
Jemima Selwood created two advertisements for her media studies portfolio. Her first advertisement targeted young women aged 18-25 and featured a woman wearing summer clothes in the snow to portray her as daring and different. She made several revisions to the photograph, such as lightening it and adding defined outlines. Her second advertisement targeted children aged 8-15 and was inspired by Alice in Wonderland. It featured a little girl looking up at a giant perfume bottle. She took multiple photographs before selecting one with patterned tiles in the background. Both advertisements convey messages through imagery, fonts, slogans and target appropriate magazines. Jemima evaluated her strengths as obtaining varied photos and hand-drawing, while weaknesses included photo editing and using new Phot
Advanced portfolio evaluation
In her feedback, Alice discusses how she used surveys to gather audience feedback on her perfume advertisement media texts. The surveys showed that audiences found the ads engaging and thought they effectively portrayed the perfume in a positive light. However, some respondents felt the product was not made entirely clear. Alice also received positive feedback on her memorable logo and branding. Comments suggested her ads followed conventions while also innovating with the music choice. Alice learned she could have better defined the product and used a more interesting setting. Overall, the feedback helped evaluate what her ads did well and where she could improve.
Perfume Evaluation
Bethanie Cundy created two advertisements for a perfume targeting different audiences. For the first ad, the target is young adventurous females and males seeking thrills shown through a woman bungee jumping. For the second ad, the target is playful independent females reminiscing childhood shown through a woman playing with toys. Both ads aim to appeal to the target magazines like Teen Vogue and Vogue through fun fonts and contrasts between feminine bottles and adventurous backgrounds. Bethanie researched magazine audiences and advertising trends to inform her work. She evaluated strengths like brightened backgrounds and memorable fonts, and weaknesses like needing more defined heads to improve realism.
eggs and farage
This document discusses two fragrance advertisements created by the author. For the first fragrance "Brava", the target audience is 18-30 year old men who enjoy going out at night. The second fragrance "Aquaviva" targets both men and women ages 18-35 who enjoy adventure and the beach. The author analyzes codes and conventions used in each ad, and researches magazines and the advertising industry to choose appropriate placement. Minor revisions were made to improve positioning and layout. Overall the author is pleased with the professional results but notes some weaknesses could be addressed.
Chap12 Evaluation Of Print Media
Magazines and newspapers are both print media that can be classified in several ways. Magazines are typically classified by content, size, or geography and have advantages like selectivity, creative flexibility and prestige. Newspapers are typically classified by publication frequency and size. Both magazines and newspapers offer advertisers the ability to target specific audiences and placements. They also face disadvantages like high costs, limited reach, and competition from other media. The future of both relies on attracting new readers and managing circulation in the face of declining print advertising revenues.
Perfume advert analysis
This document analyzes and summarizes several perfume advertisements. It discusses how some ads conform to conventions like featuring attractive models and suggestive imagery and messaging, while one example subverts expectations by featuring a non-stereotypically beautiful model in plain clothing against a simple background without emotive qualities typically seen in perfume ads.
GCSE Media Perfume Advertising
Presentation for AQA GCSE Media Studies Assignment 1 on Advertising and Marketing, focusing on perfume advertising.
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Similar to Analysis 1
Advanced portfolio evaluation
Hannah analyzed the forms and conventions of real beauty and skincare advertisements to develop a cohesive brand identity across her five advertisements. She used techniques like close-up shots, natural colors, slow pacing, and consistent music to match expectations. However, she also challenged some conventions like ending with the logo instead of a product shot. She chose to sponsor "Loose Women" because it aligned with her target audience and allowed daily exposure during primetime. For her radio advert, she employed techniques like rhetorical questions and sound effects while subverting some conventions like repetitive music.
Question 2 (complete)
The combination of the main advertisements (Advert 1 and Advert 2) and ancillary texts (a radio advertisement and TV sponsorship) are effectively synced together. Consistency is achieved through using the same soundtrack and plain shirt mise-en-scene across all productions. Extensive research of other lipstick advertisements informed the creation of the ancillary texts to ensure they matched the main ads. Codes and conventions from other makeup ads, like large typography, were incorporated into the TV sponsorship to align with the writing in the main ads. Sounds recorded for the radio advertisement, like kissing, were also used in Advert 1 to connect the productions. Themes of color scheme, lip descriptions, and target audience were linked throughout to illustrate syn
Question 1 (incomplete)
My media product challenges conventions of real lipstick ads in several ways:
1) It portrays men using lipstick to reflect changing gender norms.
2) It avoids objectifying models and focuses on the lipstick itself rather than physical appearance.
3) It includes older women to challenge ads only targeting young women.
4) It uses different ethnicities to show lipstick's appropriateness and acceptance.
5) It challenges repetitive outfit/background conventions through consistent white outfits and color-coordinated backgrounds.
Question 1 (complete)
The document discusses how the media product challenges conventions of real advertising. It summarizes how the product advertises a gender-neutral lipstick, challenging norms by including men and different ethnicities. It developed conventions by taking inspiration from real makeup ads but challenged objectification of women. Shots used close-ups to focus on lips applying lipstick. Music was upbeat to match real ads. Iconography showed the lipstick prominently. A radio ad also challenged conventions since those types of ads are rare.
Draft Media A2 Evaluation
The document provides an evaluation of the student's media product advertising an alcoholic drink called "Waikiki". The summary discusses how the student used conventions of real alcohol advertisements in their ads while also challenging some conventions. Specifically:
- The ads used conventional themes and styles seen in other alcohol ads to effectively convey their intended message.
- Some conventions challenged included setting ads in homes rather than bars, and using contrasting music in some ads.
- The ads were effectively linked through a consistent narrative, use of the same music and actors, building brand recognition.
- Research of existing ads informed conventions for elements like shot types, editing, and ensured regulatory compliance. New media was used in planning, research and
Media Evaluation
The document provides an evaluation of media coursework involving the creation of advertisements for an alcoholic beverage called "Waikiki". The student discusses how their ads use and challenge conventions of real alcohol advertisements. They aimed to keep the ads conventional to convey a particular message but also challenged conventions through the ad locations and use of contrasting music. Feedback showed most respondents found the ads targeted their 18-24 age group as intended. The student learned feedback would be more representative with a wider age range of respondents.
Eval 1
The document discusses how the author's media products for a fashion course followed conventions of real advertising. The 30-second ads used shots, music, and a lighthearted tone common in fashion ads. A web pop-up replicated Missguided's use of model photos. The author's sponsorship sequence mirrored typical lengths but uniquely used photos rather than video. While respecting conventions, the author added original elements like experimental editing techniques. Influences included fun Boohoo and Missguided ads as well as Geordie Shore for the sponsorship. The media could appear on TV, websites, or as a web pop-up.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
1. initial plans
Madeleine initially felt excited about the project's open brief and chose to focus on video, her passion. Some initial ideas included marketing campaigns for perfume or makeup brands. After considering her skills and confidence, she decided on a marketing campaign for a perfume brand. This would allow her to research target audiences, create print and video ads, and develop new skills. Her mood board and inspirations show a feminine, natural tone for the Marc Jacobs brand versus a sophisticated, wealthier tone for Chanel No. 5. She will draw on the lighter Marc Jacobs approach for her younger target market.
Final evaluation
The document provides feedback from an audience on a student's media advertising project for a mascara product called "Ultimate Lash." The student learned that their use of consistent music, actress, and branding created effective synergy across their advertisements. However, some respondents felt the product name was not memorable enough. Most audience members felt the sponsorship of The Only Way of Essex reality show was well-suited. The music was cited as the most liked aspect of the advertisements by many respondents.
Rahul question 1
The document summarizes and compares the hot dog parody advertisement "The Dogfather" to other well-known advertisements. It argues that "The Dogfather" ad takes a different, more gritty approach than food ads by M&S by parodying the mafia film The Godfather. It notes similarities to Fox's biscuits ads that also use a mafia theme. The document contends that the parody and gritty style will appeal more to male audiences. It aims for the ad to stick in people's minds like familiar Coca-Cola Christmas ads. Overall, the document asserts that the unconventional parody approach will attract more viewers than standard food advertisements.
Media evaluation
The document discusses how the media product uses and challenges conventions of real media products. It analyzes each component of the media product, including the main TV ads, sponsorship ad, and radio ad. It examines conventions used, such as including fashionable female actors, upbeat music, and branding at the end. It also discusses conventions challenged, like not explicitly showing the nails or using persuasive language. Audience feedback found the ads were clearly part of the same campaign and most found the logo and slogan memorable. The document learns that keeping the product clear and including branding throughout may improve understanding.
A4 task 4 - evaluation
The student created a 1-minute advertisement for an energy drink called "No Remorse" as an assignment. They filmed footage themselves using a provided HD camera and tripod. They edited the clips together in Adobe Premier and added a song to tell a story. The student uploaded the ad to YouTube for feedback. They reflected that working alone made the process easier but limited feedback. Their teacher provided feedback which helped them improve. Overall they felt the ad met the assignment requirements.
Evaluation 2011
The document provides an evaluation of the student's media project which included a teaser trailer, magazine cover, and movie poster. The student discusses how they used genres and conventions in their work, how effective the combination of materials was, how they targeted their audience, what they learned from feedback, and how they used digital tools. The student also reflects on what they would do differently, such as not leaving things to the last minute, potentially changing the genre, and altering their target age group and character's attire.
Evaluation question 2
The document discusses how the author created ancillary texts like a radio advertisement and sponsorship advertisement to complement their main product. They researched similar products to understand different advertising styles and conventions. Through a drafting process incorporating feedback, the author aimed to match the tone, themes, and techniques of the ancillary texts with the main product. This was to effectively promote media convergence and support across platforms.
Presentation2
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
Evaluation
The document provides an analysis and comparison of different advertising styles and techniques used in print, video, and interactive formats. For a print advertisement, the student summarizes the key elements of style, structure, and factors of persuasion used. Their video advertisement is summarized as using a linear narrative structure with reward power persuasion techniques. The advergame is described as aiming to be addictive using reward power to encourage continued play.
A2 media evaluation
The document discusses how the media product uses, develops, and challenges forms of real media. It analyzes two TV advertisements created by the author for their event planning company. For the first ad, elements like lighting, costumes, style/camera work, editing, and sound are inspired by real ads but also develop conventions. The second ad focuses on customer testimonials, using mid-shots and developing a presentation style. While some elements conform to expectations, the ads also challenge conventions through dialogue, shots, and slower editing pace. Overall, the analyses show an understanding of real ad conventions that are both developed upon and subverted in the original media product.
Media a2 evaluation final
The document discusses the evaluation of a student's media product which is a series of perfume advertisements. It summarizes how the student analyzed real advertisements to understand conventions like close-ups. While most ads are set in the present, the student set theirs in the 1600s and included a male character, challenging conventions. Feedback was gathered on YouTube and Facebook to improve the ads. New media like YouTube, blogs, Photoshop and Windows Movie Maker were used for research, planning, construction and evaluation.
A2 media evaluation new
The document discusses how the media product uses, develops and challenges forms of real media. It summarizes the ways each TV advert uses camera shots, lighting, costumes, sound and editing inspired by real advertisements. The first advert uses a presentation and slice-of-life style mixed from Thomson Holidays and Rimmel London ads. The second advert features customer testimonials inspired by Uswitch, with dialogue structured unusually. Both adverts challenge conventions through simplified shots, pacing and information delivery tailored for understanding.
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Analysis 1
- 1. Idea 1 – Perfume Advert For my first idea I wanted to do something I find enjoyable to film produce and research. In previous units I truly loved making my TV advertisement ‘Barry M’. If I was to go ahead with this idea I would want to make my advert different to my last one which was advertising beauty products. Although I did enjoy making it I wanted this one to be diverse so people wouldn’t compare them. After a long think about it I came to the conclusion that I did actually want to base it around the same as last time (beauty products) purely because it was something I was interested in and was easier for me to gain access of actresses. Now I have chosen what I’m going to advertise I now have to decide what I want my final product to look like although there will be improvisations along the way I wanted to start off by planning it so I had a rough idea of how I wanted my final product to look like and to make sure it fell into the right target audience. As I have based this advert on a product I’m interested in and use daily I think it is important to make it just as enjoyable to watch as it is to use the product and how the scent of the perfume makes you feel, or even just portray the connotations of this in my video. I think the target audience is essential before filming anything. I’m going to market my advert at young adults around the age of fourteen to twenty five. I think this is an appropriateage range as many girls wear a lot of the same beauty products nowadays. I plan for my advertisement to be shown on several TV channels and specific radio stations. Depending on the success of my advertisement I would love for it to be shown on popular TV shows. Through my research I have found out that a lot of the more popular TV channels are TV shows that families watch and come together, a great example of this would be, The X Factor. This TV programme has been a huge success in the UK as it brings all family members and friends together. This would be ideal to show my advert on as it is likely Young women will be watching. I plan to make my advertisement 2 – 3 minutes long. Adverts are usually around 30 seconds long and sometimes up to 1 minute which is usually too long. For my idea to work I am going to make the duration of the video quite long. I plan to make it so long purely because I want to display a strong narrative so it’s more like a promotional advert than an average TV advert. As this is a long advert it may have to be shown online websites than TV. I have researched into various other promotional videos for Burberry, Gucci etc. These adverts are long enough to tell a short story, this is what I would like my advert to be set out like. I’ve set my advert out to be a summer one (as summer is on its way). I want to use pastel colours e.g., light pinks, purple and greens making it look very feminine and vintage looking. I would like Gee (main actress) to be shown on the beach in a knitted cardigan and denim shorts wondering along the beach showing her footprints in the sand and also her walking down shopping lanes. It is going to be an anti-realist advertisement.