The marketing campaign for the film "Gone" will include a mysterious television advert using a sinister clip to convey the horror genre without revealing too much of the plot. Posters will be displayed on public transport like buses to target their audience and in shopping centers and high streets with high foot traffic. A website will be created to provide updated information and preview trailers while maintaining an air of mystery around the film. Social media accounts will also be made on platforms like Facebook, Twitter and Instagram to engage more of the audience and hold competitions to increase popularity and success.