This is a powerpoint presentation on my target audience for my A level media production

1. MY TARGET AUDIENCE
By Tom. H

2. DEFINING MY TARGET AUDIENCE
 I had to plan how to reach my target audience which was people of my
age group. I needed to know who they are and the factors that may be
relevant to their lives and the mediums to which I can get them
involved in my film with. I need to know what their media needs are so
that my product is a product they want to actually see. I will show how
my research has influenced my planning

3. HOW BRANDS DEFINE AUDIENCES
 I started my research by finding out how brands define their audiences
with the aim to mimic their ideas so I can be s effective as possible. I
researched big umbrella brands such as Bauer Media Group, NME and
Sky to help define my audience. This in turn helped me to understand
the methods of which I should utilise to understand my target
audience.
 Bauer Media Group released a media pack on behalf of MOJO to show
the MOJO Reader as can be seen here on page 5

4. AUDIENCE THEORY
 The research I have conducted has covered many fields, such as the
various aspects of audience theory. I also researched whether audiences
are classed as passive or active, how they are defined and segmented
and what they aspire to and how they gratify needs. I have considered
the notion of how audience is linked to theories of how audiences
interpret texts, such as reception theory. I have also looked at the
current ideas about audiences such as participatory culture.

5. MY AUDIENCE PROFILE
 I analysed my questionnaire data and produced an audience profile.

6. OUR MARKETING AND DISTRIBUTION
STRATEGIES
 According to Matt Smith of Lionsgate UK on the FDA film website the
spend on digital marketing has increased and the time you have to build
interest for you audience has decreased dramatically. Audiences now
expect to see information about the film and its release dates online.
Distributors have also made the decision to cut their film trailers to fit
mobile phone screens, using portrait orientations more frequently than
landscape. As a result of the reduced attention span of the audiences, the
trailers are shorter too. Distributors also now add a notice showing the
potential audience the film trailer they are about to see and telling them to
not click off (changing site)
 As a part of my film distribution, I have devised marketing strategies, such
as making a website which you can see here (insert link)

7. OUR FILM’S USP
 In addition to figuring out my audience, I also had to find out why they should watch
out film, and what makes it stand out.
 What makes my film stand out? It is an old style film genre being rejuvenated and
brought back into the 21st century after spending too much time in the shadows
 Why should my audience watch my film? A film critic says (film name) is an exquisite
example of film noir done right
 Trailers play a big part in the marketing campaign of a film, with millions put into the
production of the trailer. At the same time as enticing the audience that have to
shoe how the film is different. This idea of the film standing out I called the USP. Our
USP could be the use of an uncommon genre and the stereotypical effects we will
use to portray the genre and time it takes place.

8. HOW WOULD MY FILM BE DISTRIBUTED
AS A REAL MEDIA TEXT?
 I would utilise a website to have key information on the film and a special
gallery with both stills from the film and behind the scenes.
 I would use a social media campaign in an attempt to integrate my film in my
audience’s daily feed. I would use the idea of ‘drip feeding’ information to my
audience to build hype, maintain relevancy and build up to the release of the
trailer.
 I would attempt to rope influencers into special premier screenings of my text
in order to have passive and free advertising for my film. This would help my
text gain exposure to a wider audience.
 P&A, although losing relevance is still an effective way to help my text to gain
hype. Although the spend on media will help my film gain an audience, P&A
will help at local, niche cinemas like the Everyman. P&A will also help at bigger
cinemas like the Odeon, however they will be bigger.