The combination of the main documentary product and supporting advertisements and radio spots was very effective in reinforcing the intended messages to the target audience. The print and radio advertisements provided information about the theme of the documentary and endorsed the final product. Both the real Channel 4 advertisement and the student's print advertisement included the Channel 4 logo in the top right and a central image to convey the theme. They also featured a banner with the air time and the tagline "where fashion matters" to connect all parts together. The student's documentary followed typical conventions like keeping interview subjects on the sides and used a casual title and language to appeal to a younger audience.