The document discusses ways to promote a film through different marketing materials and campaigns. It describes how the filmmaker ensured their trailer and poster were cohesive by using the same memorable font and layout. While different colors were used due to background constraints, continuity was maintained through a black and white aesthetic representing the film's title "Dark Innocence." The unique selling point of the film is described as its realistic yet uplifting storyline about overcoming abuse and defining your own path. Effective promotion also relies on relationships between film distributors and magazine publishers to synchronize their materials and interviews. A variety of marketing tactics beyond initial materials can further promote the film, such as multiple trailers, character posters, websites, and television or radio interviews.

1. How effective is the combination
of your main and ancillary
products?

2. What is the concept behind the campaign? What is the unique
selling point of your film?
I think that Black swans unique selling point
was the storyline and I think that that’s the
Same with my film too. I think the storyline is
Different and I don’t know of a film that has the
Same storyline as mine. I also think it’s quite
realistic as well because lots of people go
through abuse and the message it gets across is that you can be anybody you
want, you don’t have to play the life that you think you’re supposed to play and
because of that I think that would catch peoples attention and make them want
to see the film. I also think it can relate to everyone though because some
people, especially in their teenage years can go through a rough patch and maybe
hang around with the wrong people, get into the wrong crowd and do stuff that
isn’t actually them so this film can show them that they just need to let that
person go which I think is quite an interesting way to look at which is why I think
it is such a unique selling point.

3. How I’ve ensured that my trailer and poster are clearly part of
the same campaign.
For my title of my film I’ve used the same
font on all of my products. I think that this
is quite a memorable font because it stands
out on the page. Although I haven’t used
the same colours on them, they are laid out
the same on each of my products. The
reason I couldn’t use the same colours is
because of the backgrounds on my
products. The background on my film
magazine and film trailer were both black
so I wasn’t able to use the colours black
and white.

4. Images
Both of my photos have been edited black and white. I’ve done this to represent the
title name ‘Dark innocence’ which connect with the colours black and white.

5. Here I’ve used a tag line on both my
film magazine and my film poster. This
is so that my audience get insight to
what the film is going to be about. My
tagline is quite simple and easy to
remember. I’ve also used a similar
voiceover in my trailer ‘there’s a bad
person in everyone, you’ve just got to
find them’ which again shows
continuity between all of my products.

6. Relationship between the film distributer
and magazine publisher.
The film distributer and magazine publisher need to work closely together so that
the products have continuity between them. A magazine publisher needs to work
with the right film though to suit their genre of magazine as some can be just for a
niche audience where as others can be very mainstream and want films that
everybody will enjoy. When they do work together though, a film distributer will
allow the magazine to use its publicity shots and film title font. This is because the
magazine company is very important in promoting that film and need to show
continuity between them. On my magazine I’ve got the same title font and tagline
and that’s how professional magazine publishers show that the magazine belongs to
that film. Magazine publishers also give interviews, behind the scenes access,
interviews, etc so that it again promotes the film even more and gets people
involved as well as making more people want to buy the magazine. On my magazine
cover I’ve put a sell line ‘Exclusive interview with Sarah Cockerill and win a chance to
meet her’ which will make people want to buy the magazine but also promote the
actors and the film in whole.

7. Promoting my film.
A trailer, poster and film magazine aren’t the only ways of promoting a film
though as there are plenty more ways of doing this. Lots of films you will find
have a variety of different trailer and the closer they get to the release date the
more footage they show in the trailers so this will make people want to keep
seeing more and keep updated with the latest trailer.

8. Most films also have a variety of different
posters with all of the different characters on
each one. This means that the audience will be
able to see who’s in it and it will also promote
them actors.

9. You also see banners across websites
regularly allowing you to click on them
and find out more about the film. Most
films will also have their own individual
websites. This contains more information
about the film, character profiles

10. For big films there are normally programs on featuring exclusive interviews
with characters. On channel 4 on a Saturday these are normally on which
promote the film and the actors by showing the trailer and small clips of the
film. Radio and magazine interviews would also be helpful in promoting the
film.