2ee

1. The codes and conventions
of a newspaper advert
By Beth Leck

2. Tagline is the biggest text
Scheduling is the smallest text
A picture relevant to the topic
All same font, this is called house style.
Each channel always has its logo in the
same place for every advert they make.
A time and date.

3. A striking image- using basic
photography skills such as
rule of thirds.
Readable font in bold.
Highlighted title Tagline anchors image
Images are normally humorous or
controversial; this makes them visually
interesting.
The brightness of the image and the
colours used connote the type of genre
this documentary represents.

4. All of these images, like the others I have just analysed all contain
the codes and conventions a newspaper advert is meant to
contain in order for it to be conventional and appealing to the
audiences. They all contain A title which allows the audiences to
see what to look for on the tv schedule, A Logo which is
representative of the channel in which the documentary will be
on, yet again useful for when trying to find on the tv schedule, a
tagline in which will always be the biggest font and therefore
draw the audience in as it will be witty, humorous or controversial
and scheduling (and are conventional in the way they display
them through size and highlighting). All contain a colour scheme,
aligning the print advert with the documentary in which will have
a similar colour scheme , readable and same fonts; causing house
style throughout all of the audiences. They all contain a humorous
or controversial image (in relation to the topic of the
documentary). All images follow the rule of thirds, therefore
making it pleasant to the viewers eyes and showing simple
photography skills, which are seen throughout all professional
print adverts. They all have different types of lighting (Yet again
depending on genre) etc.