Question 2 of our documentary evaluation

1. 2. How effective is the combination of your main product and
ancillary texts?
• We felt as though it was important to be consistent when combining ‘Tasty Takeaways’
with our ancillary texts. We used the same voiceover in our documentary as we did in our
radio advert. This helped to create a product identity for our audience to associate our work
with. If we did choose a different voice over in our radio advert to the documentary, this
might cause the audience to not have any sort of association between our products and
therefore would be ineffective. Having the same narrator for all of our products is
tremendously important in terms of being a guide for the audience. Audiences watch
documentaries for guidance so that unanswered questions they have from the print or radio
advertisements can be answered.
• In our Radio advert, there were some clips that were taken from the documentary. These
were intended as previews for the audience as an attempt of enticement. The radio
advertisement contains the same music from our documentary. The audio levels of the music
go up when there is no other audio being played in the same clip. The volume of the music
goes down when clips from the documentary are played and when the narrator is speaking.
This is to try and make the sound clear for the audience to understand and my personal
opinion is that it was. This opinion is without the influence of feedback from the audience.

2. Our Advertisement Channel 4’s Advertisement
• Another point where we were consistent was when we always used the same text in our
documentaries as we did in our print advertisement. Again, this helps promote their identity
as associative products whilst they still differentiate from each other.
• We created this print advertisement as an attempt to be similar to Channel 4 because
they try and promote a lot of their content to younger audiences. We can compare this to an
example from Channel 4’s ‘The Morgana Show’. Our print advert similar to the print advert
which Channel 4 created because of the right location of the ‘4’ logo is and the location of
the title and scheduling information. Channel 4 use their own font in print advertisements
which we were unable to obtain. Hense, this is another reason as to why we used the same
font from our documentary on the print advert. The orange fill colour was chosen because it
matches the colour of the sauce. We chose to have a white background in our print
advertisement because this colour represents neutrality. For a full list of the codes and
conventions of Print Advertisements, please look on my blog.