Assignment 19 audience

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Assignment 19 audience

  1. 1. Assignment 19: Audience in our Product Topic/Question: ‘___________________’ Name 1 Name 2 Name 3 Name 4
  2. 2. Before completing this • Read/revise following pages in textbook • 16/17 • 34/35
  3. 3. Purpose of our Documentary • • • • Informative? Educational? Persuasive? Entertaining? • What do you want to achieve in relation to your audience?
  4. 4. Niche or Mass? Niche or mass? Explanation/justification Similar documentary comparison
  5. 5. Existing or new audience (extension) • Is your documentary for an existing audience or are you seeking to create a new audience? • Explain your answer. (you can use existing documentaries in your answer) • Point to help: – – Some products/shows are created which are for existing audiences because they are so similar to other products/shows. Example: katy perry’s new perfume will use an existing audience (as they will be similar details/audience to those who buy rihanna’s/gaga’s/christina’s/britney’s perfumes) (prime objective being to make money from an audience they know will buy/consume it) Some products aim to be different and create new audiences as they are innovative, original and different (such as black mirror)…….they see a gap in the market and attract new audiences for various reasons…….usually these types of products/texts/shows are to make an impact, create awareness, go against norms/conventions/expectations etc
  6. 6. Target Audience Category Details Age Gender Social Class (group __ – pg 17 in textbook) Ethnicity/ religion Location Values/ attitude/ lifestyle Social group/ hobbies Group ___ Explanation (why would they be interested in your documentary)
  7. 7. Secondary Audience Category Details Age Gender Social Class (group __ – pg 17 in textbook) Ethnicity/ religion Location Values/ attitude/ lifestyle Social group/ hobbies Group ___ Explanation (why would they be interested in your documentary)
  8. 8. Audience relation to topic • How will your audience relate to your topic? • Why will they enjoy the topic? • To put into today’s context, our topic is relevant/important to our audience because….
  9. 9. Channel choice & audience • We might put our documentary on __________ (channel) because…… (could discuss other shows or documentaries that attracts them) • Similar documentaries (on this channel) that we were inspired by were ______________. They are appropriate for this channel because…… • This connects to our target audience because….
  10. 10. Time on TV & audience • On Terrestrial TV, our documentary would be played at _____am/pm because…. – Reason 1 – Reason 2 – In your reasons relate to OFCOM/watershed
  11. 11. Platform & audience • In addition to Terrestrial TV we would also make our documentary available on ….. Additional Platforms Connection to target audience
  12. 12. Attracting your audience • How will you attract your audience through the construction aspects? Construction aspects How will this attract your target audience? Comparison to existing/inspirational documentaries
  13. 13. Audience THEORY • Uses & Gratifications • Effects • Reception Read page 96/97 page 92/93 page 94/95
  14. 14. Uses & Gratifications (McQuail) Information Personal Identity Integration & social interaction Apply the theory to your documentary in relation to your target audience Entertainment
  15. 15. Effects theory • Explain how this does/does not apply to your documentary • Could mention (all related to effects theory) – hyperdermic needle model – Cultivation theory – 2 step flow
  16. 16. Reception theory • Explain how this does/does not apply to your documentary • How will your audience read your documentary? Choose 1 and explain…. – Dominant/hegemonic reading OR – Negotiated reading OR – Oppositional reading

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