Web analytics tools like Analog and AWStats provide metrics on regional and overseas website activity to gain market intelligence. Implementing web analytics involves adding counters and setting cookies to track search engine queries, identify key market areas and times of interest, and analyze programs like study abroad and widening participation.

1. Web Analytics Why are we interested? Market intelligence Regional and overseas activity Some much needed metrics What’s currently done? Analog <http://www.analog.cx/> AWStats <http://awstats.sourceforge.net/>

2. Web Analytics Implementation Addition of counters Why are you setting cookies? Communication Involvement from marketing colleagues Identify Key market areas Critical times in the cycle

3. Web Analytics Practical examples Search engine queries from Poland Study Abroad interest Widening Participation analysis