The document discusses the current landscape of online analytics, highlighting the increasing demand for web analytics, testing, and survey software, while noting a lack of methodologies and expertise among organizations. It proposes several challenges and opportunities for vendors, such as integrating tools and providing educational support for analysts. The content emphasizes the importance of data integration and actionable insights in enhancing analytics capabilities for businesses.

1. Introduction – Survey – Vendors – Discussion – Q&ABy Taco Potze

3. HistoryApril 2009: web analytics market scanMay 2009: launchAboutAnalytics.com 1.0Today: launch AboutAnalytics 2.0 !So check out:www.AboutAnalytics.com3

4. ValuePropositionYour Online AnalyticsAdvisorIndependent adviceon online analyticstoolselectionforyour business needsCompetitiveadvantagethroughcontinuousmarketand trend insights4

5. Coming soon…50k sites in NL, categorizedby brancheDeepercrawlingPremium subscription serviceData Integration API5

7. AboutAnalytics.com/SurveyPartners:7

8. ResultsOver 120 respondents8

9. ResultsIncreasingdemandfor;web analytics, testing, targeting and survey softwareLack of methodologies and expertiseNo combination of CRM & Analytics dataFew online analysts in organizations

12. Proposition 1Updates < 2 years?12

13. Proposition 1One vendor all packages?13

14. Proposition 1Vendors must integrate web analytics, testing, targeting and survey software.14

15. Proposition 2Maturity?Source: Online Analytics Maturity Model (OAMM) by Stephane Hamel15

16. Proposition 2ScopeObjectivesTools and techniquesProcess & MethodologyTeams & Expertise16

17. Proposition 2Vendors push tools and technology, but should focus more on support of methodologies and expertise.17

18. Proposition 318

19. Proposition 3CRM software is the best place to save your customer data.19

20. Proposition 420

21. Proposition 4A shortage of good online analysts is a threat. Vendors should offer free education & training.21

23. Proposition 5Is analytics software mainly intended as reporting tool, or should the package also give direct actionable insights? What is the role of the analyst in this matter?23

24. Proposition 6How is your tool going to provide insights into social media data?24

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