Tatvic is a leading digital analytics consulting company based in India and the US. It was founded in 2008 and has since grown to 50 employees serving over 20 clients. Tatvic specializes in website, mobile app, and lead generation analytics through services like data collection, conversion optimization, and anomaly detection. It aims to help clients increase revenues and lower costs through analytics-driven insights.

1. 9/9/2016 1
Your data speaks. We listen to it.
- Tatvic

2. Started
operations in
USA market
Entered Indian
market
Certified as Google
Analytics
Authorized
Reseller
Developed in-
house analytical
products and
solutions
Growing fast
servicing 8% of top
100 online
businesses in India
9/9/2016 2
Tatvic is Google’s Authorized Reseller for Enterprise Version
of Google Analytics 360 and India’s only Authorized Partner
to implement Google Tag Manager (GTM) for its clients.
WE ARE
9/9/2016
2008 2016
2014
2011
2010
Tatvic Analytics is a leading Digital Analytics consulting company with core competencies in Website
Analytics, Mobile App Analytics and Conversion Optimization. We partner with online enterprises to
enable analytics data based decision making in their businesses.
50 Member Strong Team
Of Analysts, Tech
Developers And
Enterprise Sales Led By
Ravi Pathak
20 Growth Startups &
Mid-large Corporate
Clients Not Limited To E-
comm, Telecom, Media &
Entertainment Industry

3. 9/9/2016 3
WE ENABLE E-COMMERCE ANALYTICS
9/9/2016
+ Efficiency of data collection
from web/app
+ Data Layer Automation
+ Conversion Optimization
+ Product Demand Index
+ Price Discovery Engine
+ Navigation Menu Analysis
+ Anomaly Detection
+ Add to Cart/ Transaction
Ratio
+ Visitor Engagement
- Cart Abandonment Rate
- Bounce rate
+ Precise Audience Targeting
+ User Conversion Rate
+ Top-line Revenue
+ ROI/ ROA of Campaigns
+ Align marketing and
analytics goals
 Increase in Conversion rate from Seat Selection Page up by 1%
 Improvement in yearly Revenue around INR 36 Lakhs
ACTIVITIES
RESULTS
GOALS

4. 9/9/2016 4
WE ENABLE LEAD GEN ANALYTICS
9/9/2016
+ Efficiency of data collection
from web/app
+ Data Layer Automation
+ Conversion Optimization
+ Form Field Analysis
+ Net Promoter Score
+ Lead Scoring Analysis
+ Custom Data Import
+ Visitor Engagement
- Bounce Rate
- Form Abandonment Rate
+ Lead Submissions
+ 360 deg View of online and
offline user journey
- Cost of Lead acquisition
+ Top-line Revenue
+ ROI/ ROA of Campaigns
+ Align marketing and
analytics goals
 7% Increase in Lead Submission form
 Decline in Lead Conversion cost from 65% to 48%
ACTIVITIES
RESULTS
GOALS

5. 9/9/2016 5
WE ENABLE PUBLISHER ANALYTICS
9/9/2016
+ Efficiency of data collection
from web/app
+ Data Layer Automation
+ Conversion Optimization
+ Scroll Tracking Analysis
+ User Sentiment Analysis
+ Reader vs Scanner
+ Ad to Content Ratio
+ TV Ad Spot Analysis
+ Visitor Engagement
- Bounce rate
+ Social Media Effectiveness
+ Targeted Re-marketing
Audience
+ Yield per ads
+ Top-line Revenue
+ Subscriber base
+ ROI/ ROA of Campaigns
+ Align marketing and
analytics goals
ACTIVITIES
RESULTS
GOALS
 19.5% Increase in Page views on news categories
 Decrease in Page Exits by 23%

6. 9/9/2016 6
WE ENABLE APP ANALYTICS
9/9/2016
+ Efficiency of data collection
from app
+ Data Layer Automation
+ Cross Device Tracking
+ App Uninstall Library
+ Churn Analysis of App
+ Push Notifications
- App Uninstalls
+ User identification across
devices
+ User personalization
+ Targeted advertising
+ User Conversion Rate
+ Top-line Revenue
+ App User Base
+ ROI/ ROA of Campaigns
+ Align marketing and
analytics goals
ACTIVITIES
RESULTS
GOALS
 Improved predictions of app uninstall probability

7. EAT
CSM
SOL
IMA
4
Customer Success
Manager (CSM) manages
client accounts and
understand client
requirements
Enterprise Analytics Team
(EAT) Manager acquires
and builds new enterprise
client relationships
Solutions (SOL)
Developer creates new
analytics solutions as
per client requirements
Implementation Analyst
(IMA) implements the
analytics solutions for
enterprise clients
WE WORK AS
9/9/2016 7
CLIENT
CSM acts as single PoC for
client solutioning and
implementation

8. WE ENGAGE WITH
9/9/2016 8

9. Santa Clara
3080, Olcott St,
STE D227 Santa Clara,
CA 95054
Ahmedabad
303/A, Baleshwar Square,
ISCON Cross Road,
S G Highway, Ahmedabad,
Gujarat, India. 380015
Bengaluru
Silver Palms, 1st Floor,
#3 Palm Grove Road,
Victoria Layout, Bengaluru,
Karnataka, India. 560047
Contact: +91-955-881-2533
Mail: ravi@tatvic.com
Contact: +1-276-644-0456
WE ARE BASED OUT OF
USA
INDIA
INDIA
9/9/2016 9

10. Thank You
Your data speaks. We listen to it.
-Tatvic
109/9/20169/9/2016 10