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ECD Systems announced the launch of FairShare SNE, a social networking engine that will power new social networking capabilities for casual game players and developers. FairShare SNE will enable gamers to download games, share opinions, earn credits for recommendations, and build reputations as experts by interacting with other gamers and developers. It will also allow independent developers to post demos, share and sell their games, and get feedback from online gamers. This will give developers greater control over their games and more opportunities to sell titles through the advanced referral network. The first applications using FairShare SNE will be unveiled at the Game Developers Conference on March 8th.