Queer theory holds that all identities, including gender and sexual identities, are social constructions rather than innate. It critiques the traditional binary categories of gender and sexuality, such as man/woman and gay/straight. Judith Butler, a key scholar, argued that repeated representations of heterosexuality work to present it as normal, but representations of alternatives like drag queens can subvert and destabilize dominant heterosexual ideology. However, some argue that mainstream media representations of queer identities do little to challenge gender norms and are used more for shock value than celebration of diversity.