Quality circles are small groups of employees who voluntarily meet weekly to identify, analyze, and resolve work-related problems. The objectives of quality circles are to change attitudes from "I don't care" to "I do care," develop self and team skills, and improve organizational culture and motivation. Quality circles are made up of members, a leader, facilitator, steering committee, and top management. When implemented effectively with concepts like avoiding heated arguments and encouraging clarification of ideas, quality circles can increase productivity, improve quality, and boost employee morale by focusing on resolving quality-related problems.