This guide provides information on using QR codes on consumer electronics packaging to increase customer engagement and lifetime value. It discusses how QR codes can connect real-world information to online experiences. The guide reviews statistics on smartphone usage and QR code scanning in retail environments. It then outlines several benefits of using QR codes, such as providing more information than can fit on packaging or guiding customers through product setup. The guide also presents best practices for QR code usage, like ensuring the mobile content is relevant and optimized for phones. Finally, it shows examples of how companies have implemented QR codes on products.

1. Interactive Packaging
A Guide to Using QR Codes on
Consumer Electronics Packaging
Presented by:

2. The Purpose In This Guide You Will Find
The purpose of this guide is to help consumer electronics
companies integrate QR codes into their packaging to
increase engagement, learn who their customers are, and
increase customer lifetime value.
Relevant Statistics
What is a QR Code? Benefits of Using QR Codes
QR code (“Quick Response Code”) refers to a simple matrix
barcode that connects real world information to interactive
and engaging experiences on the web. These codes originated Use Cases
in Japan and have rapidly spread into consumer packaged
goods, pharmaceuticals and advertising.
Best Practices
With the help of a simple scanner application, any mobile
device with a camera can now read a QR code and perform a Real World Examples
variety of functions. Mobile barcodes are real world hyperlinks
without the burden of reading, memorizing and recalling
long complicated URLs.

3. The Numbers Mobile Activities Performed
In The Retail Environment
Smartphones now account for 54% and 62% of mobile
phones in US and Canada respectively. Unlike any other
channel, a smartphone is individual, time conscious and
location aware. Consumers use their smartphones for various
tasks in the retail environment such as comparing products
and sharing with friends and family. 46% of all QR code scans
come from product packaging, so make it count.
1 IN 5 PEOPLE MAKE
A PURCHASE AFTER
SCANNING A QR CODE
1. comScore, Inc., MobiLens, CA, Persons 13+, Dec 2012 2. CMB Consumer Pulse

4. The Benefits
1 Real estate on packaging is limited;
extend your message beyond the box.
QR codes add a new dimension of interactivity to packaging.
2 Inform customers about special offers on
complimentary products.
3
Today you can find QR codes on everything from appliances
to headphones. When used correctly, they can aid with in- Demo a product that can’t be opened in
store sales, product setup and post-purchase follow up. the store through video.
4 Encourage customers to share their
purchase through social media.
5 If there is a complimentary app, send them
to the appropriate app store automatically.

5. Make QR Codes
Work For You

6. Demonstrate Through Video
Most packaged products can’t be opened in the store; a video
demo can reassure the customer in their selection. This is also
a great opportunity to demonstrate advanced features that
are difficult to explain through written word.

7. Provide More Information
Extend the product’s packaging with a QR code that gives
consumers access to detailed information they are looking
for, without cluttering the package real estate.

8. Connect Through Social Media
Give your customers an easy way to share your products with
friends and family through social media.

9. Reward With Contests & Games
Get consumers excited about their purchase and encourage
them to share with their friends and family by giving them
the chance to win a complementary product or service.

10. Support With Relevant Apps
Take users directly to the appropriate app store where they
can download your app or a third-party app that’s relevant to
your product. This is particularly useful if you have multiple
apps for various operating systems.

11. Guide Through Set-up or Install
Guide your customers through the setup process with a simple
video or step-by-step instructions. Make the experience
interactive and reduce the cost of printing multi-page and
multi-language instruction manuals.

12. Expedite Product Registration
Increase participation by giving customers a more convenient,
mobile-friendly registration form. Each product model should
have a unique QR code so that the process can be automated
as much as possible.

13. Best Practices

14. Best Practices Provide Value - Make sure the content is relevant to the time
and place of expected engagement.
Offer Incentive - Reward the consumer for taking the time to
engage with your product, or share it with their friends.
The rapid growth of smartphones and the use of QR codes
Design for Thumbs - Screen real estate is limited so be
strategic with your copy. Buttons should be thumb friendly.
has created fertile ground for brand engagement, however
the user experience after the scan is often overlooked.
Optimize for Mobile - Make sure your mobile landing page
Here are some ways you can ensure that your customers get loads fast, this means using mobile-optimized graphics.
the most out of your brand’s mobile experience and that you
get the best conversion.
Make It Direct - The QR code should lead to product specific
content. The consumer shouldn’t need to search.
Keep It Simple - Whenever possible convey your message
with an image rather than a dizzying block of text.
Include A Call-To-Action - If the purpose of your landing
page is engagement, remember to include a call-to-action.

15. Real World
Examples

16. CISCO Networking
Wireless Router: Information
Placement: On the side and at the Mobile optimized
bottom of the product Product Specific
Context: Indicates what consumers Provides Value
should do with the code and why Good Placement

17. Zagg Screen Protector
Invisible Shield: Demonstration
Placement: On the back, near the Mobile optimized
top and easy to spot Product Specific
Context: Indicates what to do but Provides Value
not what to expect Good Placement

18. Samsung
Smart TV: Guide
Placement: On the front and near Mobile optimized
the top Product Specific
Context: No information for the Provides Value
consumer on how to scan or why Good Placement

19. Thank You
Gauge Mobile Solutions Inc.
P. 1-855-264-8602
E. info@gaugemobile.com
F. facebook.com/gaugemobile
T. @gaugemobile