Paid Search is a key element in your online marketing strategy, and when leveraged properly, can be used to attract highly targeted traffic to your site. However, when utilizing sophisticated tools such as Google AdWords, costs can increase, and often times, completely drain your budget if not implemented properly. Join BusinessOnLine as we discuss hidden opportunities and key tactics for managing your account and making the most of your dollars spent.
This is the presentation that I gave at the Harlem Tweetup as part of Social Media Week NYC.
The presentation contains interactive twitter polling from a toolset designed by SAP.
Attendees participated by tweeting votes to poll questions. Certain slides tweeted content to my twitter stream for other people on Twitter to view.
This is the presentation that I gave at the Harlem Tweetup as part of Social Media Week NYC.
The presentation contains interactive twitter polling from a toolset designed by SAP.
Attendees participated by tweeting votes to poll questions. Certain slides tweeted content to my twitter stream for other people on Twitter to view.
Presentation given by Christopher White & Ed D\'Elicio at the California Cleaners Association convention Fabricare 2012 in Long Beach CA. How using certification and focusing on key financial and service scoring trends drycleaners can be regional leaders in quality and profitability.
Case Study for Internet Retailer presented by Jeff Campbell (Resolution Media) and Mike Ryan (Lowe's). Covers Search Retargeting vendors, best practices, optimization methods, etc.
Coworking Space Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
Coworking Space Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
Having a website is vital in this digital age. But how important is the design of you site, what can you do to make you website more current. This presentation takes you through all the aspects of designing a website.
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Presentation given by Christopher White & Ed D\'Elicio at the California Cleaners Association convention Fabricare 2012 in Long Beach CA. How using certification and focusing on key financial and service scoring trends drycleaners can be regional leaders in quality and profitability.
Case Study for Internet Retailer presented by Jeff Campbell (Resolution Media) and Mike Ryan (Lowe's). Covers Search Retargeting vendors, best practices, optimization methods, etc.
Coworking Space Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
Coworking Space Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
Having a website is vital in this digital age. But how important is the design of you site, what can you do to make you website more current. This presentation takes you through all the aspects of designing a website.
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your efforts are truly effective and how they can be further optimized.
Saavy marketers are utilizing various testing techniques to answer vital questions regarding site and campaign performance – testing everything from wording, placement, color, processing, and flow. The objective is to understand your user’s preferences and goals, and then to identify the best way to present your information so that it enables them to accomplish their goal and compels them toward the desired action.
Information Architecture: Get Your Blue Prints in OrderBusinessOnline
Information architecture is the most critical component of your site, yet it’s often overlooked. When done correctly, it enables users to navigate logically through a site, confidently find the information they seek, and accomplish their goals. Without defining a website's structure, hierarchy, and navigation, you cannot ensure a consistent user-experience, and run the risk of frustrating visitors, and ultimately, losing them for good.
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The Mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Leveraging Analytics To Improve Your Marketing Efforts:BusinessOnline
When it comes to marketing…we should assume nothing, and test everything. There are hundreds of variables affecting your website and campaign performance. How do you know which elements are working and which ones are holding you back? You test.
BusinessOnline & Crowd factory - Creating Social Campaigns on Your WebsiteBusinessOnline
Sponsored by ReadyTalk webinar series, see how BusinessOnline and Crowdfactory have partnered to add social media features to your most valuable online asset ... your website. This presentation provides inspiration for how to add social features to generate earned media and boost your website performance.
See how brands like the American Red Cross have leverages social media technology to add engagement features to redcrossblood.org. This webinar highlight technology provided by Crowdfactory.
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
This deck was presented at an ABM event in LA. The deck is intended to teach how to plan for a website relaunch. If you are interested in making sure your website development project is a success, make sure to check out this deck before getting started.
2. Who We Are …
BusinessOnLine is a performance-driven online
marketing agency that delivers value and results
results.
Since 1996, we have helped world-class brands
find, engage and convert new customers.
Deep focus: Search (Paid and Organic), Social Media, Usability and Analytics
Deep focus: Search (Paid and Organic) Social Media Usability and Analytics
“Top Interactive Agency” of 2008, 2009 & 2010
4. Ryan D Adami
• Over 11 years experience
in search marketing
• Managed SEM strategy and
campaigns for top brands:
p g p
• ECCO Shoes
• Sandals Resorts
• Jenny Craig
• Built the first SEO Toolbar
for Internet Explorer, 2003
p
• Retired US Freestyle Team
skier and avid cyclist
6. What You ll Learn
You’ll
1.
1 Developing a solid account
structure for maximum return
2.
2 Take advantage of key features
and hidden opportunities
3. Effectively leverage keyword
and search query reports
4. Leverage continuity techniques
in ads and landing pages
8. Control Costs
• Three ways:
• Daily budget
• Cost per Click
• Ad Quality
y
• Optimize relevance of
keywords and ad copy to
y py
improve quality score
• Google rewards relevancy
with higher positions at a
lower Cost per Click
9. Organize Groups
Account Campaign Ad Group Keywords
• Split groups by product
and service areas
lcd tv
• Efficiently manage and
lcd hdtv
lcd hdtv
LCD TVs optimize accounts
ti i t
Televisions lcd tvs
Plasma TVs
Electronics lcd hd
Digital
Digital
Cameras
• Huge impact on PPC
Cameras
Film
Cameras
campaign success!
10. Keyword Success
• Keyword selection is critical
for PPC advertising success!
• Ads will not be displayed unless
you target the right keywords
• Use keywords directly related to
your products and services
• Match keywords to your ads and
the destination landing pages
11. Keyword Selection
Tip ‐ Negative words stop ads • Use the products and services
from displaying for keywords
The image cannot be display ed. Your computer may not hav e enough memory to open the image, or the image may hav e been corrupted. Restart y our computer, and then open the file again. If the red x still appears, y ou may hav e to delete the image and then insert it again.
outside your business offering
offered on your website
• Include brands and product
names with obvious variations
• Leverage website navigation
L b it i ti
to group into separate lists
• Remove broad, vague and
broad
irrelevant keywords
12. Performance Copy
• How do potential customers
know you provide what they
searched f ?
h d for?
• By using ad text directly related to
keywords and destination pages
Tip ‐ Use inter‐capitalization of
• Capture more attention with a call ad text (title and copy)
to action and unique offers!
15. Spreadsheet Editing
Click Edit or More actions…
actions
from keyword tab
Features
• Fast inline editing
• Bulk edit with copy
copy,
paste and formulas
• Move data effortlessly
between AdWords and
Microsoft Excel
16. In Campaign
In-Campaign Reporting
Click Segment dropdown in Campaign,
Ad groups and Keywords tabs
Options
• Network
• Google Search
• Search partners
• Content Network
• Match type
• Click type
• URL Clicks
• Calls (Mobile)
• Device
• Computers
• Full browser mobile
• Time segmentation
Compare date ranges to optimize based
on performance over time
f ti
17. Opportunities Tab
Automated recommendations that could improve campaign performance …
Idea Types
Keywords
Budgets
Bids
Ongoing and refreshed every few weeks, these cover all campaigns and ad groups
18. Ad Extensions
Location E t
L ti Extension
i
• Map and directions
Location Extension
Products Extension
• Prices and pictures
Pi d i t
Sitelinks Extension
• Additional pages
Phone Extension
• Mobile Click to Call
Video Extension
• Embed under ads
20. Actionable Insights
• Enable conversion tracking
Requires code snippet be
placed on your website
Click See search terms…
in Keywords tab
• Review clickthrough rates and
conversions, adding performing
keywords as exact match
• Use negative match to filter
irrelevant words discovered
22. Relevance = Sales
Pay per Click visitors searched once
once,
don’t make them search again!
• Match the search query and
keyword all the way through:
Keyword > Ad Copy > Landing Page
• Write specific ad text with popular
keywords and unique offers
Only 55 inch LCD
and LED TVs
• Include keywords on destination
y
landing pages … making it clear
visitors found the right products
Remember: Relevance is rewarded with lower CPC
24. Thank You !!!
Ryan Adami | Director of Search
ryan.adami@businessol.com
(619) 699-0767
Headquarters:
610 West Ash Street Suite 1701
Street, Follow Us
San Diego, CA 92101 @BOLSearch | @Ryan_Adami
www.businessol.com
Complimentary PPC Virtual Labs:
20 minute labs designed to give you 1-on-1 time with a subject
matter expert to discuss PPC issues and/or strategy.
www.businessol.com/form/labs
www businessol com/form/labs