Bob Kaplitz discusses developing video marketing strategies using one-to-one engagement. With over 31 years of audience research experience, he helps build brands through engaging stories on social media and emerging technologies. Kaplitz has experience boosting attendance for a TV station using innovative video on social media. He teaches international marketing and digital media. Kaplitz's presentation focuses on creating concise videos for multiple platforms like mobile, email and websites to increase recognition, reputation and revenue through targeted messages.
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
This presentation discusses the following:
1. Is Smartness = Ease of Use?
2. How can device-provisioning approaches be adapted to suit the needs of low-income segments in emerging markets?
3. Open or proprietary mobile operating system will lead the market in coming years?
4. How can partnering models evolve to support the creation of new types of devices and applications?
5. How can Data Revenue be driven
6. Content is king, as long as it is contextual.
7. The fad of fascination with social media has improved content personalization
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
This presentation discusses the following:
1. Is Smartness = Ease of Use?
2. How can device-provisioning approaches be adapted to suit the needs of low-income segments in emerging markets?
3. Open or proprietary mobile operating system will lead the market in coming years?
4. How can partnering models evolve to support the creation of new types of devices and applications?
5. How can Data Revenue be driven
6. Content is king, as long as it is contextual.
7. The fad of fascination with social media has improved content personalization
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
QR (Quick Response) codes are the latest silver bullet in Transpromo and transaction document multi-channel marketing in the US and Western Europe. But the word on the street is very mixed; some companies swear they’ve boosted response rates; other say nothing happened. To successfully use a QR code in a marketing campaign requires close attention to three critical issues. We’ll discuss those three secrets and the hidden dangers in QR codes, dangers that if misused can not only sabotage a campaign but turn potential customers off your product and your brand.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
Red Sky CEO Jess Flynn shares her entrepreneurial journey, and the seven lessons learned along the way for startups, small business owners and leaders.
This speech was part of the Boise Chamber's (BOSS) Business Owners Success Series in 2014
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Driving Traffic and Conversions Through MobileCarey Bunks
Brand recognition is only one facet of online and mobile marketing. In fact, for most companies, brand is of secondary importance—the main emphasis being on concretely driving leads and sales through their digital channels. This talk describes specific insights into how to drive your commercial activity through mobile, and provides clear examples illustrating how to leverage SEO, AB testing, user-generated content, and social integration. Data is presented from several case studies of highly successful mobile Yellow Pages mobile services.
QR (Quick Response) codes are the latest silver bullet in Transpromo and transaction document multi-channel marketing in the US and Western Europe. But the word on the street is very mixed; some companies swear they’ve boosted response rates; other say nothing happened. To successfully use a QR code in a marketing campaign requires close attention to three critical issues. We’ll discuss those three secrets and the hidden dangers in QR codes, dangers that if misused can not only sabotage a campaign but turn potential customers off your product and your brand.
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
The ubiquity of mobility creates opportunities to develop purpose-driven destinations and experiences to make the most of every touch point. Mobile doesn’t live in a silo and the rest of your marketing shouldn’t either. The varying contexts of the mobile consumer must be thoughtfully considered when deciding which mobile commerce services to offer, which mobile technologies to support and how cross-channel engagement should consider often mobile consumers.
An optimized Mobile User Experience – from initial engagement to task completion – is critically important to usage and adoption of mobile services. The most successful Mobile Commerce solutions have services that are easy to discover, intuitive to use and enable simple completion of the desired tasks at (or in!) hand.
Presentation to MS-HCI Program at Georgia TechMark Badger
Roundarch Isobar was invited to give a talk to the HCI Masters students at Georgia Tech, earlier this month. The discussion was lively and ended up being closer to a town hall format than a guest lecture, but this is the redacted version of the deck I presented.
NFC in Social Media: Fact, Friction, and Fiction. Presentation delivered by Stéphane Doutriaux, Founder of Poken.com, at the NFC Bootcamp series (www.nfcbootcamp.com)
Red Sky CEO Jess Flynn shares her entrepreneurial journey, and the seven lessons learned along the way for startups, small business owners and leaders.
This speech was part of the Boise Chamber's (BOSS) Business Owners Success Series in 2014
IATP Presentation [Turkmenistan June 08]iatp_eurasia
Here's a presentation I made to present the work of IATP in Turkmenistan, and getting our USAID partners interested in how they could work with us to improve their results.
A classic presentation that I gave at IAB Leadership Forum: Broadband & Beyond about how brands should think about broadband video; it's amazing that so little has changed in almost a year.
Layar January 8th Webinar - What Can Layar Do for Your Business? MagazinesLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including magazines! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
7 conseils de Marketing de Contenu pour améliorer votre Marketing DigitalWSI France
Retrouvez 7 astuces pour améliorer et transformer vos efforts en Marketing Digital grâce à du Contenu :
1. Définir correctement votre Contenu en accord avec votre stratégie Digitale
2. Utiliser du Contenu pour développer une marque personnalisée et attractive.
3. Pas de contenu pas de visibilité
4. Comprendre quelles informations vos prospects recherchent
5. Croisez votre Marketing de contenu avec votre entonnoir de conversion
6. De la promotion des produits à l’éducation du consommateur
7. Comment des experts peuvent vous fournir du contenu de qualité et développe votre visibilité
Plus d’infos : http://bit.ly/YmFLLn
How to create videos that build trust and increase client memberships - almost as powerful as word of mouth referrals.
What you'll learn:
- What the online video process looks like
- How to build trust through video
- How to reach the younger generation
- What to budget for
- Effective video styles and content strategies
Video Marketing promises to be 2016's most effective digital marketing tool. Here's some ideas on how you can utilise video and animation within your business or organisation
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
IAB How to Build Brands Online event - Video - Nick Higgins, InnovidIAB Australia
With the increase of new creative formats and rich media options, marketers are seeing the potential of online and mobile marketing as an efficient and cost effective tool for building brands. On 25 July, attendees learned how to use the key digital elements to build your brand online.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Use Content Marketing to Build Your Business
1. What’s AR&D?
Develop powerful one person to one person video
marketing strategies.
Build successful brands based on 31 years of
audience research and development.
Create engaging stories to increase recognition,
reputation, and revenue.
Distribute targeted marketing messages using social
media and emerging technologies.
4. First
• Please take out your business
card.
• If you have a QR code on it, raise
the card.
5. Learn
• What you don’t know can hurt you.
• Learn about new, affordable video
technology to build your business.
• How to get noticed so people seek you
out like a TV station.
6. What is a QR code?
Quick Response code is a barcode readable
by dedicated QR readers in intelligent phones.
7. What is a QR code?
Quick Response code is a barcode readable
by dedicated QR readers in intelligent phones.
8. What is a QR code?
Quick Response code is a barcode readable
by dedicated QR readers in intelligent phones.
9. What is a QR code?
Quick Response code is a barcode readable
by dedicated QR readers in intelligent phones.
10. What is a QR code?
Quick Response code is a barcode readable
by dedicated QR readers in intelligent phones.
14. Revolution in Marketing
Interactive
Traditional • People searching
• Pulling in
• Pushing out
• Interrupting
15. Revolution in Marketing
Video
Social Media • See
• Hear
• Conversations • Feel
Interactive • Credible
“news”
• People searching
• Pulling in
Traditional
• Pushing out
• Interrupting
22. QR code basics
Download QR scanner app on smartphone
iPhone - Scanlife, Redlaser
Android - QuickMark
Blackberry - QR Scanner
23. QR Code Basics
Generate your own code in seconds.
Google “QR Code generator”
Code only good for ONE link
Download QR Code image
Place anywhere
24.
25. QR code basics
Generate your own code in seconds.
Google (QR Code generator)
Code only good for ONE link.
Download QR Code image
Place anywhere
53. Key Points
• The less your video looks like
advertising, the more effective it’ll be.
• Let your content do the selling: The
Power of Story.
• People will pass along valuable
content, not ads.
54. Content Marketing
• The art of communicating with
consumers and prospects without
direct selling. Non-interruption
marketing.
• Instead of pitching, you’re delivering
valuable information that people
search for.
• Can create greater customer
engagement, enthusiasm, and sales.
67. Recap
• Don’t wait. You can start now.
• You can become your own media
company.
• Let your content do the selling.
• People will pass along valuable
content, not ads.
68. Bob Kaplitz
Senior VP
bkaplitz@ar-d.com
www.kaplitzblog.com
214.766.4236
71. Video Opportunities to Engage
3.
1. Mobile 2. Email
Web/YouTube
“Must Video
QR Codes
Open” Storytelling
Engaging
Video Q and A
Video
Instant
Sharable SEO
Response
72. 72
Video Opportunities to Engage
3.
1. Mobile 2. Email
Web/YouTube
“Must Video
QR Codes
Open” Storytelling
Engaging
Video Q and A
Video
Instant
Sharable SEO
Response
73. Create Videos: 5 Musts
Be Real
Be Short
Educate
Engage
Sharable
76. How Consumers Get Info
• When was the last time you wanted to watch commercials on
TV?
• Last time you went online to research a product or service?
82. The Takeaway – it’s time to get serious
Strategy
Discipline
Capabilities
83. What kind of relationship do you want?
Transactional Loyal
Occasional Constant
Impersonal Authentic
Short-Term Long-Term
84. Video Opportunities to Engage
3.
1. Mobile 2. Email
Web/YouTube
“Must Video
QR Codes
Open” Storytelling
Engaging
Video Q and A
Video
Instant
Sharable SEO
Response
85. Revolution in Marketing
Video
Social Media • See
• Hear
• Conversations • Feel
Interactive • Credible
“news”
• People searching
• Pulling in
Traditional
• Pushing out
• Interrupting
86. Where To Put Videos
• Emails
• Website
• Branded YouTube Channel
• Facebook, Twitter, LinkedIn
• Blogs
• Links from other websites