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QR Code Marketing 2012


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QR Code Marketing 2012

  1. 1. AGENDA 2012QR code:a big thing in marketing TWEET@vinodnaagar
  2. 2.
  3. 3. Corporates & brands have already initiated their conversation with smart phone users. Already popular in other regions.Now it’s gaining momentum in Middle East.
  4. 4. QR Code?A QR Code is a scannable/readable barcode thatallows you to share text, data or a URL with people. Anyone with a smart phone (Android, iPhone,Blackberry, etc.) with a QR Code reader installed, can play along. Check wiki pages for detailed info
  5. 5. How QR Code can add value to brands or business?The study shows – people are holding more than 2 mobile phones in the region - and one of them is of course a smart phone. QR Code is the best tool to integrate with offline marketing and - get easy access to smart phone users QR Code can benefit the brands in many ways; - increasing fan base - lead generation - traffic on the website - and more benefits depending on the objective
  6. 6. Type of QR Code?Branded & Customized Multi-Colored Single Color
  7. 7. QR CodeCampaign
  8. 8. QR Code Campaign
  9. 9. Let’s start QR Code Marketing in 5 steps1 2 3 4 5Devise Strategy Define Call To Action Track & Measure Create QR Code Promote QR Code
  10. 10. 1 Audience Objective IdeaDevise Strategy Ahmed, works in Dubai, a I want to inform my Register & like us to win techie guy, active on social audience that we are 50% discount. network, of course has one updated with latest tool & smart phone. technologies. Also you can think of -Contest to win let’s provide him I want to increase my - Register to avail discount instructions on how to use facebook likes. - Take a virtual tour QR Code though he is more - Download brochure/ebook or less familiar with I want to develop the - Get VIP access technology. database of my customers. Also provide if any specific Bar Code Reader or Scanner to be downloaded.
  11. 11. 2 Design & UsabilityCreate QR Code Before designing & creating your QR code, plan whether you need a black & white or designer code. Understand that looks matter. Let’s opt for designer code with Facebook Like Button. Use authentic tool to create QR code and test with all types of Code Readers.
  12. 12. 3 CTA & Landing PageDefine Call To Action Design of mobile landing page or site is critical. Follow best practices for mobile site. Clearly defined call to action; - Register form then lead to - Facebook page for Like Also you can have links for video. Social networks, etc.
  13. 13. 4 Where to displayPromote QR Code Let audience see your code everywhere. - Print - In-store - Social media pages - Websites - Direct mailers Avoid to place where phone can’t read the data.
  14. 14. 5 Success MetricesTrack & Measure Tracking response is really critical for the success of any campaign. - Page views/Clicks - No. of registration - Conversion rate - No. of likes - and more
  15. 15. Few mistakes to avoid in your QR Code campaign! Don’t forget to test your QR Code with multiple scanner & readers - your customers try to scan with any reader/scanner. Don’t create too fancy or designer QR Code - your customers may get confused Don’t compromise your mobile site or landing page or CTA - your customers scan or browse your landing page on mobile Don’t place your QR Code where it’s not readable or no signal - Internet access is must to scan Read full article:
  16. 16. Few QR Code ReadersVisit: Apple App Store or iTunesVisit: Blackberry App World Visit: Android Market
  17. 17. Thank you