The document discusses the rise of mobile internet usage and the importance of mobile strategies for businesses, focusing on digital publishing and app engagement. It highlights trends in tablet sales, the growth of the global app market, and the need for publishers to leverage mobile platforms for brand control and customer engagement. Additionally, it provides insights into effective mobile marketing strategies and the significance of mobile commerce, emphasizing the integration of offline and online efforts to maximize reach.

1. The Mobile InternetBecause every customer is mobileFoadFadaghi– Research Director & Principal Analyst for Mobility and Media, TelsyteDan Swan – Head of Client Services & Operations, MogenerationIan Farmer – Digital Strategist, Webling InteractiveModerated by Paul Wallbank

2. The Mobile InternetBecause every customer is mobileFoadFadaghi - Research Director & Principal Analyst for Mobility and Media, TelsyteDan Swan – Head of Client Services & Operations, MogenerationIan Farmer – Digital Strategist, Webling InteractiveModerated by Paul Wallbank

3. Tablet Digital PublishingMogenerationDan Swan

4. Why Publish to Tablet?Tablet trends750,000 iPads sold to date with over 1million by end of 2011PwC Forecast for 5million iPads only by 2015That’s TWO per householdAndroid devices coming thick and fast but currently have low numbers – approximately 15-30,000 units shipped/soldThe 10th billion app was downloaded in January 2011, the global app market set to be worth $25 billion by 2015 with Apple’s share 20%Evolution of data consumption; 3 of the top 10 activities on an iPad; news, magazines and books.

5. What publishers ask forTotal control of their brand and their designGrab the opportunity in the new touch technologyAn easy to learn, easy to use process. Leverage skills and workflows that exist in their business alreadyA cost effective process; with no risky large financial outlaysRich customer engagement when and where they want itROI on digital contentMogeneration’s Oomph Digital Publishing platform answers this.

6. Mogeneration’s OomphLicensed publishing platform that enables traditional publishers, corporates and agencies to create beautiful magazine style applications.Oomph brings words, photos, video, audio, location and touch experiences together using the skills and workflows that exist in your business alreadySimplicity - Designers not programmers – no integration neededNo cost of ownership - we take care of software updates, support, new feature releases Allows you to broaden your brand, create new revenue streams and captivate and engage your audience

7. You’re in good company

8. Some of our SME’s

9. New World of AnalyticsBrings a new level of accountability to publishingDashboard view of length and frequency of Sessions (per day/ week/ month)Compare App performance against existing content, against similar apps in the same category or across the whole app storeTrack journeys & events – what route did they take, what content did they spend the most time on Did they share info, bookmark it, go to a related websiteHow long they spend engaging/ interacting with advertising/did they respond to the Brand and/or CTA

10. Marketing your AppJump in – make it a priority for your whole businessAs with all Digital Media – use the data - measure; analyse; optimise the user content experienceLeverage the HUGE digital distribution networks:Apple App store – PAID downloads & subscriptionsGoogle Adwords – Performance driven adsSocial media – Facebook, Twitter, etc all extend your brand and reinforce with CTA “Download & BUY App”Don’t forget to leverage offline media– print, radio, TV, etc to showcase your apps and contentAnd finally… It’s all Digital… don’t let the Tablet be as the iPod was to the music industry.

11. Future Opportunities/ ChallengesAdvertising – better targeting, more specific feedback for media & sales Learn what type of content, media, CTA’s, etc works in this environment.Potential to overlay it with audit data.Create new revenue streams & advertising business modelsTrack app subscriptions – provide discounted rates, membership discounts.Paywall creates revenue for digital data that historically was free, safe guarding your skilled workforce and content.

12. ContactDan Swan Head of Client Service+61 415 124 475dan@mogeneration.com

13. The Mobile InternetBecause every customer is mobileFoadFadaghi – Research Director & Principal Analyst for Mobility and Media, TelsyteDan Swan – Head of Client Services & Operations, MogenerationIan Farmer – Digital Strategist, Webling Interactive Moderated by Paul Wallbank

14. Webling InteractiveMobile Marketing for SME’sStrategies for the future of mobileIan Farmer Strategy Director Webling

15. 35% of Smartphone users use an app before getting out of bedSource: Ericsson ConsumerLab study http://www.ericsson.com/thecompany/our-insights/consumerlab

16. Elements of a Mobile Strategy

17. Mobile Strategy: Branded Entertainment

18. Mobile Strategy: Mobile Advertising75% Australians comfortable with mobile adsPerceived top benefits Introduced you to something new 56%

19. Helped you learn more about something 37%Source: “A Global Perspective on Mobile Advertising”Consider mobile within advertising mix

20. Mobile Strategy: QR codesFrom print, outdoor to onlineExtend communications

21. Mobile Strategy: PaymentsEbay

22. 2.5 million items via mobile (Aust 2010)

23. One every 15 seconds or $2M / week

24. 8% of Australian eBay transactions - Mobile

25. Selling App - simplified experience

26. Mobile commerce in Aust $155 million

27. = World in 2009Does your business allow for m-commerce?6/8/201120

28. Mobile Strategy: Twitter>40% of tweets published from mobile deviceEstablishing relationships with key influencersMobile communications channel “Special 2 for 1 offer today only”

29. Mobile Strategy: Podcast / VodcastsLive / pre-corded broadcastsProduct instructionWhat Mobile friendly content do you have?Short 2-3 mins http://www.dailygrape.net

30. Mobile Strategy: Places

31. Mobile Strategy: Location based marketingEngaging your existing customers and prospects to leverage online announcements to reward loyalty, and augment word of mouth marketing and referrals.

32. Mobile Strategy: Coupons & DealsSpecials & Last min offersFacebook DEALS – coming soonDrive’s measurable foot traffic

33. Promotes product trial

34. Socialises deal redemption via facebookCASE STUDY : McDonald’s FourSquare day CampaignMcDonald’s randomly offered $5 and $10 gift cards to users who checked on foursquare day (4/16)Results:Generated 2,865 total check-insIncreased check-ins by 33%

35. SME Takeaways for mobile

36. Tip # 1: Mobilise your websiteHave you logged into your website via your smartphone?What core information on mobile?Include Mobile sitemapReview metrics

37. Tip # 2 Stake your claim to places pages

38. Tip # 3: Encourage Testimonials, Rate & ReviewsUnderstand that people will review you, help them Future mobile web will be dominated by maturing recommendation engines

39. Tip # 4: Encourage and reward check-ins Is foot-traffic important for your business?Recognise the viral effect of the check-in Facebook deals launching soon in AustConnect with mayors, ambassadors, leaders, duchesses, chiefs, poobahs and sheriffs.

40. Tip #5 Experiment while you canDon’t FAIL to LEARNDO FAIL to LEARN

41. Ian Farmerian@webling.com.auTwitter: @ifarmerwebling interactiveExtraordinary Brand Experiences Onlinewww.webling.com.au

42. The Mobile InternetBecause every customer is mobilePlease join us at these upcoming Let’s Talk Business events:Leadership Exchange – Role models for success Tuesday 19 JulyTickets can be purchased tonight at the registration desk