It’s hard to ignore the role mobile technology plays in our everyday life. Adults in the U.S. own, on average, three connected devices. Studies show that six out of 10 adults expect companies to have a mobile friendly site. Understanding how buyers are utilizing e-commerce sites and how they are conducting research is key to growing any promotional products business. Learn how to generate mobile sales as well as apply current best practices when taking a company store or catalog to a mobile friendly platform.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Understanding a little about the current Indian retail scenario.
Understanding the buying process and cues to identify different types of shoppers in the store.
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
Driving Growth With Omnichannel Marketing MoEngage Inc.
Today’s consumers live in a hyper-connected world. They switch between mobiles, desktops, using multiple channels and platforms. This presentation covers the strategies and best practices to implement omni-channel user engagement to drive growth for your company in 2019.
Understanding a little about the current Indian retail scenario.
Understanding the buying process and cues to identify different types of shoppers in the store.
More than a buzz word or a trend. Omni-Channel retail is a real opportunity for businesses to adapt, scale-up and tap into their potential customer universe. A simple overview of the changing (R)etail landscape, consumer, purchase trends and what businesses need to align to go the Omni-channel way.
Jure Siric
Managing Director Modepack
Packaging represents the most direct touch point and connection with the customer, it also happens to be one of the most under-utilized marketing opportunities for eCommerce. Learn how custom packaging is strengthening your brand and increases your sales.
Jure Siric is an owner and Manging Director at Modepack. Factory that is packaging specialist focused on producing high-quality e-commerce and courier packaging. Located in Zagreb, Croatia and open to doing business with clients from all over the world. Driven by progressive thinking. Lead with a creative approach. Equipped with sophisticated machinery, operated by highly skilled and motivated professionals. Committed to making high-quality custom-made products, versatile in size and shape, that meet all of customer's needs, as well as the highest standards of environmental protection. Flexible in doing business and always eager to face the challenges of the increasingly demanding and fast-growing markets.
Consumer Decision Journey in the Digital AgeAlok Ranjan
The consumer decision journey no longer follows the linear model in the digital era. Enterprises are in the process of creating awe moments for consumers through multiple touch points. Customer retention is one of the arduous challenges facing enterprises in the digital age when small firms are disrupting the consumer buying decision journey. These slides explores the possible interventions in the consumer decision journey, explains the shift the consumer-enterprise interaction behavior, highlights the new model of consumer decision journey and provides recommendations to enterprises on how to capture the top of mind share of the connected consumers.
Awaiting your opinion and comments. Thanks.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Scott Silverman, Principal, Scott Silverman Associates, Michael Haswell, Dir., Global Business Development, Retail & Shopping, Google, Inc., Amy Vener, Retail Vertical Strategy, Pinterest, John Xiao, Senior Director, Product Discovery and Evaluation, Nordstrom
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
In this presentation, representatives from Boston Retail Partners and Mozu discuss the importance of a unified commerce platform in today's hyper-competitive retail marketplace.
Top 3 Ways to Better Connect with Mobile ShoppersMozu
Join Suzy Meriwether, Director of Product Marketing at Mozu, and Brandon Finch, Director of eBusiness at the Jelly Belly Candy Company as they share insights into the strategies behind a successful mobile experience.
Join digital commerce experts from Americaneagle.com and Mozu as they share strategies and best practices on how hyper-convenient and personalized user experiences can increase conversions and help your business thrive in 2015 and beyond.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ready to cash in on this mobile revolution?
Join us to learn the strategies and how-tos for both selling and managing your store via mobile.
Selling via mobile:
Who is shopping on mobile devices
What makes them buy
Surprising ways to capture their attention and keep it through a sale
Driving repeat traffic back to your store from a mobile environment
Managing your store on the go:
Get real-time data no matter where you are
See what is selling and why
Change product details on the fly
Contact customers when you need to most
Join us and find out how you can be part of the m-commerce revolution and cash in on elusive mobile sales.
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Digital Strategy For Retail: Omnichannel (The Hive Think Tank)iVentures Consulting
DIGITAL STRATEGY FOR RETAIL: OMNICHANNEL
The Hive Think Tank on May 7th, 2014 at General Assembly in San Francisco with Christophe Biget (iVentures Consulting, co-CEO), Tyler Kohn (RichRelevance, CTO), Kerem Tomak (Macy's, VP, Marketing Analytics and CRM) and Greg Tanaka (Bay Sensors, CEO)
More information about eShopper Index:
- Overall ranking: http://www.slideshare.net/aureliaa/2014-eshopper-index-overall-ranking
- Presentation & subscription: http://www.iventures-consulting.com/eshopper-index
Scott Silverman, Principal, Scott Silverman Associates, Michael Haswell, Dir., Global Business Development, Retail & Shopping, Google, Inc., Amy Vener, Retail Vertical Strategy, Pinterest, John Xiao, Senior Director, Product Discovery and Evaluation, Nordstrom
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
In this presentation, representatives from Boston Retail Partners and Mozu discuss the importance of a unified commerce platform in today's hyper-competitive retail marketplace.
Top 3 Ways to Better Connect with Mobile ShoppersMozu
Join Suzy Meriwether, Director of Product Marketing at Mozu, and Brandon Finch, Director of eBusiness at the Jelly Belly Candy Company as they share insights into the strategies behind a successful mobile experience.
Join digital commerce experts from Americaneagle.com and Mozu as they share strategies and best practices on how hyper-convenient and personalized user experiences can increase conversions and help your business thrive in 2015 and beyond.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
The average consumer experiences them about 150 times a day. Research shows that on average, people spend an astonishing one-third of their waking time on their mobile devices. About 55 percent of this time is spent in short bursts of 30 seconds or less. These gaps of time are known as micro-moments, and have become the newest frontier for marketers.
Here is how do we take advantage of these micro-moments in our marketing strategy.
In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ready to cash in on this mobile revolution?
Join us to learn the strategies and how-tos for both selling and managing your store via mobile.
Selling via mobile:
Who is shopping on mobile devices
What makes them buy
Surprising ways to capture their attention and keep it through a sale
Driving repeat traffic back to your store from a mobile environment
Managing your store on the go:
Get real-time data no matter where you are
See what is selling and why
Change product details on the fly
Contact customers when you need to most
Join us and find out how you can be part of the m-commerce revolution and cash in on elusive mobile sales.
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Rethink Retail: Connecting with Today's Mobile ConsumeriQmetrixCorp
The convergence between mobile shopping technology and the wireless retail store is of course of great interest to our client base. Smartphones (the ones you’ve sold your customers) have changed the way people shop and also their expectations of the in-store experience. In this session, we’ll look at trends related to what today’s mobile consumer wants (in-store pickup, mobile POS, etc.), real-world examples of how retailers are trying to meet those demands, and in-store mobile solutions iQmetrix offers help you deliver that desired shopping experience.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sull’e-commerce utilizzato per l’export.
Let's Talk Technical Marketing: Your Guide to Content for the Entire Customer...Ari Hoffman
Ari Hoffman looks at today's search driven world and why we tend to look at
Marketing as the answer to new business
development. We overlook the power that
product and support can play in marketing and
sales.
Learn how to leverage your product and support
content as a Marketing goldmine. Unlock the
Search Engine potential of your “How To's” and
FAQs to engage your customers throughout the
entire customer journey. Transform static PDFs
into a rich, dynamic self-service channel where
prospects and customers can self-educate and
watch as the sales cycle shortens and your NPS
(Net Promoter Score) increases.
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
Tailored for Mobile: Why Apps are the New Black Amanda Laviana
Fashion retailers everywhere are leveraging shopping apps to deliver the most seamless shopping experience for their customers. Explore fashion retail's shift to mobile commerce and how Shopgate's iOS, Android and Apple TV apps are helping fashion retailers lift conversions, increase customer retention and significantly boost revenue.
Junivo Solutions - Smart Touchpoint PlatformMurat Eren
Know your customers, engage better and use data driven decision making
Smart Touchpoint Platform provides a powerful all-in-one Wi-Fi based in-store analytics and mobile marketing solution for PFEs (Public Facing Enterprise)
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...Globus
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
Field Employee Tracking System| MiTrack App| Best Employee Tracking Solution|...informapgpstrackings
Keep tabs on your field staff effortlessly with Informap Technology Centre LLC. Real-time tracking, task assignment, and smart features for efficient management. Request a live demo today!
For more details, visit us : https://informapuae.com/field-staff-tracking/
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
We describe the deployment and use of Globus Compute for remote computation. This content is aimed at researchers who wish to compute on remote resources using a unified programming interface, as well as system administrators who will deploy and operate Globus Compute services on their research computing infrastructure.
Designing for Privacy in Amazon Web ServicesKrzysztofKkol1
Data privacy is one of the most critical issues that businesses face. This presentation shares insights on the principles and best practices for ensuring the resilience and security of your workload.
Drawing on a real-life project from the HR industry, the various challenges will be demonstrated: data protection, self-healing, business continuity, security, and transparency of data processing. This systematized approach allowed to create a secure AWS cloud infrastructure that not only met strict compliance rules but also exceeded the client's expectations.
Cyaniclab : Software Development Agency Portfolio.pdfCyanic lab
CyanicLab, an offshore custom software development company based in Sweden,India, Finland, is your go-to partner for startup development and innovative web design solutions. Our expert team specializes in crafting cutting-edge software tailored to meet the unique needs of startups and established enterprises alike. From conceptualization to execution, we offer comprehensive services including web and mobile app development, UI/UX design, and ongoing software maintenance. Ready to elevate your business? Contact CyanicLab today and let us propel your vision to success with our top-notch IT solutions.
Experience our free, in-depth three-part Tendenci Platform Corporate Membership Management workshop series! In Session 1 on May 14th, 2024, we began with an Introduction and Setup, mastering the configuration of your Corporate Membership Module settings to establish membership types, applications, and more. Then, on May 16th, 2024, in Session 2, we focused on binding individual members to a Corporate Membership and Corporate Reps, teaching you how to add individual members and assign Corporate Representatives to manage dues, renewals, and associated members. Finally, on May 28th, 2024, in Session 3, we covered questions and concerns, addressing any queries or issues you may have.
For more Tendenci AMS events, check out www.tendenci.com/events
A Comprehensive Look at Generative AI in Retail App Testing.pdfkalichargn70th171
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Do you know that React Native is being increasingly adopted by startups as well as big companies in the mobile app development industry? Big names like Facebook, Instagram, and Pinterest have already integrated this robust open-source framework.
In fact, according to a report by Statista, the number of React Native developers has been steadily increasing over the years, reaching an estimated 1.9 million by the end of 2024. This means that the demand for this framework in the job market has been growing making it a valuable skill.
But what makes React Native so popular for mobile application development? It offers excellent cross-platform capabilities among other benefits. This way, with React Native, developers can write code once and run it on both iOS and Android devices thus saving time and resources leading to shorter development cycles hence faster time-to-market for your app.
Let’s take the example of a startup, which wanted to release their app on both iOS and Android at once. Through the use of React Native they managed to create an app and bring it into the market within a very short period. This helped them gain an advantage over their competitors because they had access to a large user base who were able to generate revenue quickly for them.
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I ...Juraj Vysvader
In 2015, I used to write extensions for Joomla, WordPress, phpBB3, etc and I didn't get rich from it but it did have 63K downloads (powered possible tens of thousands of websites).
Strategies for Successful Data Migration Tools.pptxvarshanayak241
Data migration is a complex but essential task for organizations aiming to modernize their IT infrastructure and leverage new technologies. By understanding common challenges and implementing these strategies, businesses can achieve a successful migration with minimal disruption. Data Migration Tool like Ask On Data play a pivotal role in this journey, offering features that streamline the process, ensure data integrity, and maintain security. With the right approach and tools, organizations can turn the challenge of data migration into an opportunity for growth and innovation.
Unleash Unlimited Potential with One-Time Purchase
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Quarkus Hidden and Forbidden ExtensionsMax Andersen
Quarkus has a vast extension ecosystem and is known for its subsonic and subatomic feature set. Some of these features are not as well known, and some extensions are less talked about, but that does not make them less interesting - quite the opposite.
Come join this talk to see some tips and tricks for using Quarkus and some of the lesser known features, extensions and development techniques.
OpenFOAM solver for Helmholtz equation, helmholtzFoam / helmholtzBubbleFoamtakuyayamamoto1800
In this slide, we show the simulation example and the way to compile this solver.
In this solver, the Helmholtz equation can be solved by helmholtzFoam. Also, the Helmholtz equation with uniformly dispersed bubbles can be simulated by helmholtzBubbleFoam.
Advanced Flow Concepts Every Developer Should KnowPeter Caitens
Tim Combridge from Sensible Giraffe and Salesforce Ben presents some important tips that all developers should know when dealing with Flows in Salesforce.
Listen to the keynote address and hear about the latest developments from Rachana Ananthakrishnan and Ian Foster who review the updates to the Globus Platform and Service, and the relevance of Globus to the scientific community as an automation platform to accelerate scientific discovery.
2016 PPAI Expo Presentation: How Mobile Friendly Stores Are Changing the Landscape of Selling Promotional Products
1. How Mobile Friendly Stores Are
Changing the Landscape of Selling
Promotional Products
Presented By:
Dan Halama
BrightStores, Inc.
President & Founder
January 11, 2016
8:00 a.m. – 9:00 a.m.
3. Traditional Forms of Advertising
Hardest Hit
Flat
Expected to be
surpassed by online
advertising in 2019
Search Engine
Social Media
Banner / Popup Ads
Podcasting Ads
General Disengagement from Traditional
Media as Online Takes over
Except. . . .
4. 76% of consumers recall the advertiser and message on
a product.
Out of 1,000 consumers, 83% like receiving promo
products.
Promotional Products remain a constant tool for
enhancing any marketing campaign.
In a digital world, promo products stand out
7. How many times a day does the average user “unlock” or
look at their cell phone?
140
Question
8. million smartphone users in the US alone
The average American owns connected devices
What percentage of mobile searches lead to an action? 90%
3
196
9.
10.
11. Portable Content – providing an optimal, constant viewing experience on multiple
size devices:
Phone
Tablet
Phablet
Surface
iPad
Touch Screen Devices
Defining Mobile / Responsive Design
13. People Hate Non-Responsive Sites
Improve your clients’ online
experience by eliminating pinching
& zooming on a small screen.
If your site is too hard to read on
a mobile device, your clients will
quickly leave the page.
14. Your clients are constantly using their mobile device
“Window Shopping” moved to smartphones
85% of B2B buyers require content to be optimized
for mobile devices
56% use mobile phones to access such content
42% often use tablets
Buyer Behavior Migrating to Mobile
16. Retail Mobile E-Commerce
Users will browse on mobile devices and
then purchase either in store or on
desktop
Friction Point: Credit Card Payment Process
Typing in credit card information is
considered more convenient and safe.
Why?
17. Promo Mobile E-Commerce
What are the most popular Company Store payment methods?
Purchase Orders
Cost Centers
Payroll Deductions
Department Codes
Budgets
18. Less than 40%
What percentage of all promotional product Company Stores use
credit card as a payment method?
Question
20. How we sell products in our industry:
1) Retail Promotional Product Websites
2) Destination Websites – Company Stores
3) Catalogs – Distributor Websites
21. How are your clients influenced by mobile?
Less than $15K
Communicating on mobile, using photos and social
media to share products.
$15K – $100K
Very tech-savvy. Searching for products, visiting
distributor sites on mobile devices.
$100K – 1M+
Using a PC for purchase, setting up complex corporate
processes. Using mobile devices for employee programs.
Annual Revenue
22. Shaking Up the Selling and Ordering Process
with Responsive Design
26. ACTIONABLE Catalogs on Portable Devices
Responsive sites increase SEO rankings
Integrate with Social Media accounts
Sell products, anytime, anywhere!
Improve the Promo Sales Process
28. Use high quality images – product images, graphics, and logos
Be consistent with branding and design throughout the site
Use appealing content to easily guide shoppers through the store
Implementation Tips
29. Create a strategic path to products with categories
Don’t overwhelm shoppers with too many products
Create short, yet effective product descriptions
Streamline the checkout process
Implementation Tips
32. Historically, the Promo Industry lags behind the technology world
Streamline the ordering process:
Suppliers
Build systems for people without computers!
Decorators Distributors End Users
35. Are you embracing responsive design?
What are the system capabilities and features?
What is your experience and track record?
Are you financially stable?
Is your system scalable?
How often is your technology updated?
Ask technology vendors & suppliers:
36. Will the system integrate with other software systems I use?
Is your software secure for me and my clients?
How reliable is your Customer Support and does that cost extra?
What are you investing in, are you forward thinking?
What are you doing to take the friction out of our industry?
Ask a technology vendors & suppliers:
38. Contact Information
How Mobile Friendly Stores are Changing the
Landscape of Selling Promotional Products
January 11, 2016
8:00 a.m. – 9:00 a.m.
Dan Halama
BrightStores, Inc.
President & Founder
marketing@brightstores.com
800.466.5930
