The document discusses the growing use of QR codes by major companies like Calvin Klein, AT&T, and Universal Pictures to enhance marketing campaigns and customer experiences. It provides examples of how QR codes can be used for various purposes like fundraising, product research, real estate, and virtual stores. The overall message is that QR codes allow companies to integrate print and online content in a measurable way to engage customers.

1. Company
LOGO
Some Thoughts on QR Codes
Presented by Sandi Gilbert
Partner, CCI Strategic

2. Who’s Using Them?
“It was very successful and you will see QR codes continue to be integrated into our
upcoming campaigns.”
- Jennifer Crawford, VP of Corporate Communications, Calvin Klein, New York
“[Mobio’s] QR barcodes have transform[ed] traditional broadcast media into a
personalized marketing and sales experience.”
-Nick Misisco, Senior Manager Marketing Ventures, Shaw Media
“We intend to continue to help our business customers create measurable and fully
managed brand experiences with mobile barcodes to better interact with their
consumers – a trend we anticipate will grow this year.”
- Chris Hill, VP of Advance Mobility Enterprise Solutions, AT&T Business Solutions
“You're starting to see those [QR] codes used as rich media — or even extensions — to
campaigns.”
- Doug Neil, SVP of Digital Marketing, Universal Pictures
Mobio’s Naked Facts

3. Facebook and Diesel
Click on image to see Diesel’s unique use of QR Codes

4. Research Before You Buy
 Before – at home
 Compare features
 Read customer reviews
 E-mail info to a friend for
input and comment
 Now – at the store
 QR code on Fact Tags gives
you the same experience
IN STORE
 They are called Quick
Response for a reason

5. Fund Raising
 Donation boxes are
widely used in fundraising
strategies for Not-for-
Profits
 Costly to maintain, service
and often can be stolen
 This poster becomes the
“Ultimate Donation Box”
 A compelling call to action
can motivate
 Subway, trains, buses,
airports – high traffic areas

6. Real Estate
 Make your signage come
to life
 One ‘click’ access to a
virtual tour, video or
comps and the realtor
takes advantage of
passerby’s impulse
interest

7. For the Wine Lover
 Hanging labels can
contain Winery
information, drink recipes
or food parings
 When used in a
restaurant – the QR can
direct buyers to local
stores that
stock the wine

8. Transactional Documents
 Promotional Offers
 Customized codes based
on customer data
 E-billing
 Sign-up / Pay bill now
(customized PURL)
 Contact Us
 E-mail submit website
 For more info contact
 Use in conjunction with
“go to URL” traditionally
seen today

9. Virtual Store
Click on image to see Tesco’s QR Code story

10. What Not to Do
 A bad customer
experience kills your
opportunity
 The URL needs to be
designed to work with
Smartphones
 Duh!
 It is not going to be
viewed on a 22”
monitor

11. The Future of QR Codes
 QR Codes are easy to
create, print and
distribute
 53% of cellphone
purchases were
Smartphones
 This makes the continued
use of QR codes cheap and
accessible
 1200% growth in
scanning in Q4 2010*
 The hockey stick is
happening

12. What Do I Think?
 I’m VERY intrigued
 Technology is moving
quickly – QR codes
integrate traditional print
with the on-line world
 Multi-channel delivery is a
proven commodity
 It’s a measureable medium
– you can prove ROI
 Companies are emerging
to support back-end

13. Some Quick Hits
 Direct Mail – use a personalized QR to lead to a
targeted and relevant offer for the recipient
 Brochure – use a generic QR to lead to video
presentations or testimonials
 You can change content without changing the brochure

 Print Media – you see them everywhere
 Magazines, newspaper
 SWAG – stick them on a mug, shirt, notepad, sticky
notes

14. Engage Partners to Deliver
 A QR Code is just a QR code
 A QR Code that is integrated with campaign
management solutions brings real value to the Company
and relevant information to the consumer
 Use PURL’s and Microsites that allow for the exchange of
information – the start of a conversation
 Be dynamic
 Make it worth while to “point and shoot”
 Coupons, directions, reviews, recipes, balance due, date due
 Remember …. “It’s all about ME”
 It’s a strategy – not a tactic

15. Contact Us
P - 866.935.5922
W - ccistrategic.com
Scan here to send e-mail request for more info …