7 Step Framework To Build Amazing Products With Your Customers

•

3 likes•1,710 views

Our Expert Anup Surendran, VP Product and Engineering at QuestionPro, with his unique experience in selling solutions to Fortune 100 companies, has developed “A 7 Step Framework For Building Amazing Products With Your Customers” In the webinar also joined another product expert Eric Boduch, founder of Pendo.io providing advice on customer satisfaction and product adoption to help meet your business growth rates

Marketing

People want to
be heard and to
contribute

The Customer
Centric Agenda
Observe
Purpose
Transparency
Ideate
Motivate
Accountable
Loveable

Basic Inputs
Observe Instead
Active vs Passive
Early Validation
(Pain Killers working?)
The Business Case Fallacy

Observe
Not Just Qualitative
Get data on how your users are actually
using your product
Use that data to make decisions

Always On
Capture everything your users do
No one knows exactly what data they need
Capture it all, even if you don’t use it right now

Purpose
Understanding Journey
Move from Good enough to Great

Commit and follow up
Don’t commit and let them
know why
Explain intent
Transparency

Co-create with customers
Selection criteria
Ideate

Different teams - customer centric accountability
Accountable

Loveable
Keeping Users at the
Heart of the Product

A loveable product is not just a collection of features and
functions
A whole product experience includes on-boarding, educating,
and informing users to make them successful
Connect with your users where they work (your platform)
Loveable

Founder and Board
member
VP, Product and
Engineering
@pendoio @questionpro

When your customers are engaged, your success is ensured. Engaged customers achieve business value faster and at higher levels, giving you opportunities to expand and upsell as well as renew year after year. Ensuring customer engagement, however, is a big job that touches many in your organization. TSIA will give you a picture of what an engaged customer looks like and how education services, professional services, and others in your organization impact this key indicator. ANCILE outlines three tactics that drive user adoption and enablement – vital to engaging your customers.

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