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Uploaded byAnubhav Sinha
Aug pm gurgaon_08_apr
The document discusses agile product management strategies, focusing on effective techniques for managing product development in consulting firms. It emphasizes the importance of product discovery, user engagement, and incorporating feedback throughout the product lifecycle. Various methodologies, including prioritization frameworks and user journey mapping, are explored to enhance product vision and user experience.
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- 1. Atlassian User Groups – Tools for Portfolio Management, Collaboration, Support and Maintenance Anubhav Sinha Product Owner, Agile Activist, a Learner and Agile Transformation Enabler LinkedIn – https://www.linkedin.com/in/anubhavsinhapo/ Branding -‐ http://anubhavsinha.webnode.com/ Art of Product Management in the Agile World Delhi-‐Gurgaon-‐NCR Date: April 08, 2017
- 2. Business Concepts / Idea Product Management How we can manage Product Development in Consulting Firms using Agile Ecosystem ??
- 3. Ø Currently associated as Practice Lead – BA & Agile with ‘Zinios’ – a startup firm in Bangalore Ø Experience and associated with Agile – Late 2011 onwards Ø My practice area includes q Scrum – CSM (Certified Scrum Master) q Scrum – CSPO (Certified Scrum Product Owner) q Lean Kanban – KMP1 – Certified – Kanban System Design q Lean Kanban – KMP 2 – Certified – Kanban Management Professional q Scaled Agile – Certified SAFe 4.0 Safe Agilist Ø 8.3 years of IT/Software Industry Experience q Companies – Razorfish, Find4kids, Arowana Consulting etc. q Roles – Business Analyst, Product Analyst, Product Owner, Chief Product Owner q Team Settings – Offshore, Global, Distribute Model Designed and Conceptualized © anubhav_sinha
- 4. • Not your Leader • Not your Boss • Not your Decision Maker • Not your Cheerleader I am • Assist and share thoughts • Suggest things for you to try n test • Hold up your mirror with best practices • Challenge you, even call you out also I will • Your ’Participation' • Your thoughts for ’InteractiveSession’ • Your 'Permission' I need
- 5. q Product Management – 2 sides of the same coin q Product Discovery q Product Vision Identification q Design Ideation q User Journey and Persona q High Level Feature identification q Business Requirement Prioritization q MoSCoW Prioritization, Weighted Matrix, BVR, Kano Model q Prioritization Breakdown – a day journey of PM/POs in the agile world q Metrics to Understand and Improvise
- 7. Solving Queries, Questions /Understanding / Techno-‐ functional clarifications etc. Conflict Resolutions Team Dysfunction Management Customer / Stakeholder Management § Agile Coaching § Team mentoring § Product Discovery § Vision and Road Map Identification
- 11. Innovation Starts with the ‘Discovery’ *Source-‐ Pavan Soni Discovery Interpretation Ideation Experimentation Evolution 1. Understand Challenge 2. Prepare Research 3. Gather Inspiration 1. Tell Stories 2. Tell the Meaning 3. Frame Opportunities 1. Generate Ideas 2. Refine Ideas 1. Make Prototypes 2. Get Feedback 1. Track Learning 2. Move Forward I have a Challenge !! How do I approach ! I learnt something How do I interpret it! I see an opportunity What do I create ? I have an Idea How do I build it? I tried something new How do I evolve it? 1st side of coin – Business Strategy
- 12. Product Vision Problem, Need and Want Ideation Concept Building Implementation 1. Pain 2. Users / Segment 3. How 4. Engagement 1. Concepts 2. Brainstorming 3. Problem statement 4. Personas Finding 1. Feedback collection 2. Paper Prototype 3. Role Playing 4. Value Proposition Cavas 1. High Level Features 2. MLP 3. MVP 1. Build Touchpoint 2. Product Development 3. Test Business 4. Regular Feedback Define Challenge !! Discovery Identify Pain n Need How do I interpret it! I see an envision What more we can create? Ideas Collected Let’s Build !! Let’s Develop Other side of coin – PRODUCT DISCOVERY We collect Information to move ahead Business Viability
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- 16. *Source-‐ Pavan Soni 1stside of coin – Business Strategy
- 18. Inception Go2Market Strategy Segmentation, Targeting and Positioning Discovery and Interpretation Experimentation Marketing Strategy Market Research Business Strategy
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- 23. PRODUCT Nope – we cannot leave 85 % of circle empty !! Of course, we have to focus for UNSEEN items !!
- 24. PRODUCT High Level Features Engagement Needs Users Problem
- 25. Business Users Product Team Customers We focus and try to get this information
- 27. App Values Value Proposition Product USP Target Audience Adjectives to be associated: F – Fun & Friend A – Accessible C – Clear Flow E – Engagement S – Simple to use
- 32. Vision Statement a mobile based platform that can motivate XXXX patients and help them to improve Quality of Life. Product Name Target User Problem that product solve Kind of Product Plan to solve problem Competitors Product USP
- 33. Vision Statement a mobile based platform that can motivate XXXX patients and help them to improve Quality of Life. Product Name Target User Problem that product solve Kind of Product Plan to solve problem Competitors Product USP XXXX View App XXXX Patients users XXXX patients who does able to manage their XXX details, does not know how to track adherence and Care Plan at one place Mobile App Digitizes the maintenance of adherence and Care plan track and updates Tradition way of managing care plan and calendar visits manually Engaging, Fun oriented and easy to use, data tracking and a smart buddy all the time on go
- 34. For XXXX Patient users who does not able to manage their XXXX details, does not know how to track adherence and Care Plan at one place in, XXXXX a Mobile App that Digitizes the maintenance of adherence and XX plan track and updates unlike, Tradition way of managing care plan and calendar visits manually for Engaging, Fun oriented and easy to use, data tracking and a smart buddy all the time on go.
- 36. Fear • Fear of Death • Fear of bad Health • Loosing someone • Overwhelming Guilt • Disappointed • Fear of Angriness Appreciation & Rewards • Motivation • Engagement • Fun Competition • Moving to Next Level • Leaderboards • Anticipation of Scores • Coach/Mentors Compassion & Love • Friendly Engagement Boredom • When no other task to do
- 37. •More Engagements •Growing Buddy can need more focus • Different Moods of Buddy • Voice Interaction • Multiple buddy • Chat Experience • Custom Names •Can be a Nerdy •More reminders and notifications •More interaction for different users •Smart and Witty •Intelligent with Pro Tips (Data Driven) •Engagement •Maturity Strength Weakness ThreatsOpportunity Helpful to Achieve the App Objectives Harmful to Achieve the Apps Objectives
- 38. How we can differentiate our application?
- 39. + Nice UX + Integration with Fit bit Device + Challenges and Goal Settings -‐ No simulation concepts -‐ No mapping for Disease Management -‐ Only Activity Tracker
- 40. + Integration with jawbone Device + Goal Settings -‐ Simple Functional Design -‐ No mapping for Disease Management -‐ Only Activity Tracker -‐ No other device integration
- 41. + Good Interface and UX + Goal Settings & Trend reports + Simple Functional Design + Live Coach keeps motivating -‐ No mapping for Disease Management -‐ Only Activity Tracker -‐ No other device integration
- 43. How user will keep themselves Engaged ?
- 44.
- 45. User Personas are Fictional, Generalized Representations of your Ideal Customers Ideally, a Persona includes: q Demographics q Roles and Positions q Day in life scenario q Pain Points q Values and Goals q Information Source q Expected experience q Overcoming objections / queries
- 46. Lauren Teenager Demography End GoalsExperience Goals Value: Efficiency, Awareness, Blithesome person Needs: compliant, doing good, an influencer q Age – 18 years q United Kingdom q Has good information on CF q An internet savvy girl q Existing Old Vest Device q Spend time on Blogs / news on CF q Proper treatment to meet all needs q Have a joyful and normal life q Proper tracking and CF management
- 47. User Journey for‘Lauren’ 1Day “Lauren was surfing on internet and found a you tube video that has an information on XXXXX My Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”. App is downloaded and Open Overview on the Splash screen and go for Registration Has a walkthrough of the XXXX View app Enters Nutrition Goals Enter XXXX Data Review sharing on social media Pop up prompt for Nutrition Took Therapy
- 48. User Journey for‘Lauren’ 2Day “Lauren was surfing on internet and found a you tube video that has an information on XXXX My Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”. Accessing app and receives a prompt Enter Nutrition Data in the app Fill other Information e.g. medication Shows set Goal vs Actual Enters Medication Data Receives Karma Points Prompt up for Medication Data Buddy Appears Receives a prompt
- 49. User Journey for‘Lauren’ 3Day “Lauren was surfing on internet and found a you tube video that has an information on XXXX My Visi View mobile app. She goes through URL and downloaded app on iPhone 6s”. Open Dashboard Review Data Share her data in Social Media Prompt appears to update Clinical data /lab result Receives reminder for clinic visit Already schedule Visit for Clinic Buddy Appears 10Day
- 52. Value Map Customer Profile
- 53. Jobs: -‐ Functional -‐ Social -‐Emotional -‐ Engagement Which customer hope to change -‐ Tangible -‐ Intangible Pains: -‐ Challenges -‐ Frustrations -‐ Dissatisfaction Identify which features are as for Products and Services Identify how we gonna take care as Pain relievers and make life easier Identify how they can be gainers, maximize satisfactions, desires etc.
- 54. Jobs: -‐ Functional -‐ Social -‐Emotional -‐ Engagement Which customer hope to change -‐ Tangible -‐ Intangible Pains: -‐ Challenges -‐ Frustrations -‐ Dissatisfaction Identify which features are as for Products and Services Identify how we can take care of Pain relievers and make life easier Identify how they can be gainers, maximize satisfactions, desires etc. FIT
- 55. High Impact Low Impact High CostLow Cost
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- 66. In February 2005,Amazon launched - Amazon Prime—an all-you- can-eat express shipping membership program for about a million products. Our vision was that fast delivery should be an everyday experience.
- 67. -‐ Identify from All users accessing Amazon.in / Amazon.com -‐ Who can be users for this new product/service -‐ Identify Customer or Business Problem -‐ People who are ready to pay premium for this service -‐ Spending Habits vs. non-‐member counterparts
- 68. -‐ 4-‐6 business days for delivery -‐ Delivery was not Predictable and Guaranteed -‐ Is it limited or unlimited purchasing
- 69. Spend a Day Journey for these kind-‐a users -‐ Users are working / business professionals -‐ Couples are working professional -‐ They purchase to see quickly -‐ They can afford premium -‐ They look for Predictability and guaranteed to meet their work timing -‐ They also look for more as they are paying premium
- 70. Ideas validated using their: -‐ Spending Habits -‐ How much money they are spending on average -‐ Is their any complains lodged for late delivery -‐ Any suggestions received from users
- 71. Reassess you idea with team: -‐ Shipment -‐ Logistics -‐ Forecasting -‐ R&D etc.
- 72. q most popular subscription services—with a 50% increase in members globally in 2014 q Members in more than 1,000 cities and towns also receive unlimited Free Same-‐ Day Delivery on more than a million items q Prime now has 40 million US members q Prime members spend an average of $1,500 a year on Amazon, compared to $625 per year for non-‐members q Prime members shop 50% more frequently than non-‐members q 45% of Amazon customers are Prime members q Same Delivery in Eligible Pin Codes
- 75. -‐ Shipping -‐ Entertainment -‐Savings -‐ Other Bonuses Functionality
- 76. Date – April 07, 2017
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- 81. qNever make decision based on Assumption qDo not make biased assumptions qOf course we cannot make prediction as 100% for a product success but WE can MAKE more ‘Conscious Decision’ based on data Because assumption gives:
- 83. We can use MoSCoW prioritization technique -‐ A a technique which is used to understand and manage priorities out of business requirements. This stands for: M -‐ Must Have S -‐ Should Have (important but not vital; may be painful to leave, but product developed/solution is till viable) C -‐ Could Have (wanted or desirable, but very less important; less imp[act if left out for now) W -‐ Wouldn’t Have
- 86. Atlassian User Groups – Tools for Portfolio Management, Collaboration, Support and Maintenance Thank You