There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
A step-by-step guide to reaching product market fit, false positives, budget and technologies costs and the logic behind finding the right business case and technology solution.
Notes and metrics are from product development and build out for ConsumerBell.com
Author: Ellie Cachette
www.elliecachette.com
Finding Product/Market Fit is the holy grail for each early-stage founder. In this presentation we share our learnings from the signals Pre-Seed Program (hellosignals.com/pre-seed) with hands-on examples and tools on how to prototype, validate your hypotheses, market need and business model.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
A step-by-step guide to reaching product market fit, false positives, budget and technologies costs and the logic behind finding the right business case and technology solution.
Notes and metrics are from product development and build out for ConsumerBell.com
Author: Ellie Cachette
www.elliecachette.com
Finding Product/Market Fit is the holy grail for each early-stage founder. In this presentation we share our learnings from the signals Pre-Seed Program (hellosignals.com/pre-seed) with hands-on examples and tools on how to prototype, validate your hypotheses, market need and business model.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
This presentation focuses on the crucial point in every start-up's journey where the goal is to validate product-market fit. This is an essential part of every start-up's Go-To-Market strategy, and without completing this process a start-up cannot scale. Product-market fit is defined as a point in a start-up life when there's a product that is at least sell-able, and ideally a "must have" for its market.
In this presentation I shared my perspective about how to use the best of of Lean Startup and Scrum principles for building new product and for any new enhancement projects. Shared the practices like Lean Canvas, Wireframing, Prototyping, One metric that matters, User Story Mapping etc. in the the overall framework of Problem Validation->Solution Validation--> Scale.
"Life is too short to build something which nobody wants". Let us make successful products, services and companies..
Competitors, Comparables & Corpses | Tom Walsham | ProductTank TorontoProduct Tank Toronto
PT Toronto #4: Tom Walsham (Director of Product at TWG) shares his talk “Competitors, Comparables & Corpses : A framework for exploiting the competitive landscape."
The Product Market Fit cycle is designed around helping startups diagnose what they need to test as they iterate not only on product but other important company aspects as well.
For the full blog post on this presentation, go here - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
This slide contains the details about what Product Market Fit is and how you can conduct the product-market fit for your product in the market. A detailed step of Product market fit by Lean has been mentioned with the various methods of how you can maintain your product-market relations.
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen.
The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat).
The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course.
The second part of the lecture is about the validation of the problem/solution fit using interview techniques.
The third part is on the Minimum Viable Product concept and 6 different MVP cases.
The second workshop is on developing a MVP concept for each of the business ideas in the course.
Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.
My invited talk at SAP Startup Studio on Aug 11. The talk was part of the Inspire Us series at the startup studio and was well attended by SAP employees as well as the startups.
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the
‘Startup Business Planning Jigsaw’.
The twelve models are:
► Business Model Canvas - Alexander Osterwalder
► Search v's Execution - Steve Blank & Bob Dorf
► Build-Measure-Learn - Eric Ries
►Three Stages of a Startup - Ash Maurya
► MVP and Product Market Fit
►Lean Canvas - Ash Maurya
► Customer Development - Brant Cooper and Patrick Vlaskovits
► Startup Pyramid – Sean Ellis
►Get Keep Grow – Steve Blank & Bob Dorf
► Pirate Metrics – Dave McClure
►One Metric that Matters - Croll & Yoskovitz
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
This presentation focuses on the crucial point in every start-up's journey where the goal is to validate product-market fit. This is an essential part of every start-up's Go-To-Market strategy, and without completing this process a start-up cannot scale. Product-market fit is defined as a point in a start-up life when there's a product that is at least sell-able, and ideally a "must have" for its market.
In this presentation I shared my perspective about how to use the best of of Lean Startup and Scrum principles for building new product and for any new enhancement projects. Shared the practices like Lean Canvas, Wireframing, Prototyping, One metric that matters, User Story Mapping etc. in the the overall framework of Problem Validation->Solution Validation--> Scale.
"Life is too short to build something which nobody wants". Let us make successful products, services and companies..
Competitors, Comparables & Corpses | Tom Walsham | ProductTank TorontoProduct Tank Toronto
PT Toronto #4: Tom Walsham (Director of Product at TWG) shares his talk “Competitors, Comparables & Corpses : A framework for exploiting the competitive landscape."
The Product Market Fit cycle is designed around helping startups diagnose what they need to test as they iterate not only on product but other important company aspects as well.
For the full blog post on this presentation, go here - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
This slide contains the details about what Product Market Fit is and how you can conduct the product-market fit for your product in the market. A detailed step of Product market fit by Lean has been mentioned with the various methods of how you can maintain your product-market relations.
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen.
The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat).
The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course.
The second part of the lecture is about the validation of the problem/solution fit using interview techniques.
The third part is on the Minimum Viable Product concept and 6 different MVP cases.
The second workshop is on developing a MVP concept for each of the business ideas in the course.
Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.
My invited talk at SAP Startup Studio on Aug 11. The talk was part of the Inspire Us series at the startup studio and was well attended by SAP employees as well as the startups.
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
I would like twenty minutes of your time in which I will present 50 (I know a lot) slides to review 12 Models related to Lean Startup so that I can then introduce the
‘Startup Business Planning Jigsaw’.
The twelve models are:
► Business Model Canvas - Alexander Osterwalder
► Search v's Execution - Steve Blank & Bob Dorf
► Build-Measure-Learn - Eric Ries
►Three Stages of a Startup - Ash Maurya
► MVP and Product Market Fit
►Lean Canvas - Ash Maurya
► Customer Development - Brant Cooper and Patrick Vlaskovits
► Startup Pyramid – Sean Ellis
►Get Keep Grow – Steve Blank & Bob Dorf
► Pirate Metrics – Dave McClure
►One Metric that Matters - Croll & Yoskovitz
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
SaaSFest 2015 - "Building a Long Lasting SaaS Top of Funnel" by Hiten Shah of...Price Intelligently
While some companies build marketing machines across a plethora of channels, others choose to "own" one channel deeply. Hiten Shah, CEO of Quicksprout, walks through his experience with building a content machine across Crazyegg, Kissmetrics, and now Quicksprout for long term SaaS growth.
Building product for 1 m and 100m users (3)watsonc73
Slides from my keynote presentation at Digital Festival Zurich where I discussed my learnings on building product for 1m users at Soundwave and 100m users since joining Spotify.
This is an Usability Evaluation Report of an existing Patient Portal.
The goal was to evaluate the existing application and recommend a design strategy which allows them to build a product across multiple platform : Mobile, Tablet Web
How to successfully build a product for your Startup by Posterous Co-Founder Garry Tan. Presentation at StartupDay 2010.
http://www.seattle20.com/startupday
Are you ready to build an MVP? Where do you start? How do you know what features to build? How do you know how many people you need to build it? How do you know that they are building a right thing in a right way? This presentation and conversation will explore strategies for assembling effective teams for building and deploying an MVP while incurring minimal Product and Technical Debt. We will also discuss implementing an effective process to make sure that your MVP will be built on time and on target.
How to build a product that people want - Product Market Fit MethodologyJeff Safovich
* Is it possible to validate your idea immediately - even before the product is ready?
* Building a product people want - vs. making people want your product
* How to pick features that will generate more revenues?
* How to prove investors your startup will become a 10 Billion $ company?
Building a product content strategy practice at ShopifyAlaine Mackenzie
Content strategists have become an important part of web-focused UX teams – so why are so many product design companies still missing out?
We wanted to find out. So we started a content strategy team at Shopify. In this talk, you'll learn what worked, what failed miserably, and what happened in between.
All illustrations by the amazing Shopify illustration team: Meg Robichaud, Ryan Coleman, and Holly Schofield.
7 Step Framework To Build Amazing Products With Your CustomersQuestionPro
Our Expert Anup Surendran, VP Product and Engineering at QuestionPro, with his unique experience in selling solutions to Fortune 100 companies, has developed “A 7 Step Framework For Building Amazing Products With Your Customers” In the webinar also joined another product expert Eric Boduch, founder of Pendo.io providing advice on customer satisfaction and product adoption to help meet your business growth rates
Building a Product, from a User Researcher Point of ViewDiane Loviglio
This is a workshop I gave at 500 Startups on incorporating user research early on in your product definition.
500 Startups is a new kind of seed fund and startup accelerator. We believe successful internet startups are born from usable design, customer-focused metrics, and online distribution.
From Hackathons to Startups: Building Products from Fresh IdeasChris Traganos
Closing keynote delivered at HackZurich on October 12, 2014 in Zurich Switzerland.
Lasting products have a solid team building together towards a shared goal. Hackathons and meetups are a great way to find team members who will compliment and push you to become better developers, designers, and product managers.
Hear examples from Silicon Valley projects that started as side projects and became life changing projects and why being a hacker for life will keep you fresh and valuable.
Building the Product Development Organization of the FutureContribyte
Presentation from Henri Hämäläinen in Tulevaisuuden Tuotekehitys 2015 (Future of Product Development) in Helsinki.
What are the next steps after agile adoptions. How can companies build up their competitive advantage in product development.
How do we combine data, Lean Startup and product management to consistently build better products? Here's a keynote I did at CrunchConf 2016 to share some ideas on that.
Driving growth for product managers, entrepreneurs, and technology teamsTyrell Mara
What comes before exponential growth, viral inflexion points and increased conversion? This slideshare dives into the relationship we need to build with our users, customers, or visitors to focus and drive the growth of our business.
Growth Hacking presentation @ Digital Yuppies by Growth Hound
www.growthound.com
Growth Hacker Identikit
Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
Analytics in Action: How to Build Data-Informed ProductsAggregage
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers?
Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
Analytics in Action: How to Build Data-Informed ProductsHannah Flynn
As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. But as they say, you wouldn't put a round peg in a square hole. What about the times when it doesn't make sense to A/B test, because you have too small a sample size? Do you just do it anyway, because your company's product culture requires that you have those numbers?
Tim Herbig will share his hands-on approach to working with analytics in agile product management. Tim will discuss the line between being data-informed versus data-driven. The audience will leave with an analysis toolkit filled with the right data tools for every scenario. Data validation won't be an issue again.
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
Building Better Products: Creating the "Right" Product Roadmap with DataShelley Reece
Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business needs?
New Product Development and Stage GatesRick Berzle
Shared experiences of delivering new software products from start-ups to well established companies -- from no process to very formal stage gates.
Presented to University of San Diego Business class.
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
In this presentation:
-Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
-The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
-A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
Crafting a Cloud Native API Platform to Accelerate Your Platform Maturity - B...Nordic APIs
A presentation given by Budhaditya Bhattacharya, Developer Advocate at Tyk, at our 2024 Austin API Summit, March 12-13.
Session Description: APIs and microservices are powering domain-driven design architectures and have become the fabric of modern cloud-native applications. However, focusing on technology isn't enough - there is a need for a synergy between people, processes, and tools.
Based on the CNCF platform maturity model, we will look to bridge the gap between an org's current and desired platform maturity level when creating cloud-native API platforms. We'll discuss:
1. The platform team model - team topologies and key roles for developing internal API platforms
2. Processes like platform discovery, jobs-to-be-done analysis, and continuous feedback loops to understand and meet developer needs
3. Applying a "platform as a product" mindset to measure and communicate platform success
4. Architecting for discoverability, security, observability and integration capabilities 5. The role of technologies like service meshes, API gateway, identity management, internal developer portals and OpenAPI specifications
What is the true ROI on your technology investments?Qubit
We are joined by Mark Dugdale from Monsoon Accessorize to talk about how you can get the most out of your third party technologies, and maximize the ROI on what you are already paying for! Whether it's recommendations, live chat, retargeting, or anything else on or off site, you need to know how much value it is driving for your business.
LavaCon 2017 - Drawing the Line on Content Localization: How Much is Too Much?Jack Molisani
So much content, so many languages. When adding support for a new geography or language, how deep do you go? Localize every last help file, marketing page, tutorial video…or something less than that? Who gets to decide and what’s their process for doing so? I’ll share best practices and frameworks for making these decisions, collected from a number of content strategists at leading companies. I asked the tough questions of a number of your colleagues, so you don’t have to.
Drawing the Line on Content Localization: How Much is Too Much?Daniel Foster
So much content, so many languages. When adding support for a new geography or language, how deep do you go? Localize every last help file, marketing page, tutorial video…or something less than that? Who gets to decide and what’s their process for doing so?
I’ll share best practices and frameworks for making these decisions, collected from a number of content strategists at leading companies. I asked the tough questions of a number of your colleagues, so you don’t have to.
In this session, you will learn:
* How content strategists at leading companies prioritize content localization efforts.
* Questions to ask when choosing a localization strategy.
* How your peers evaluate the effectiveness of localized content and adjust their strategy.
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
Main takeaways:
- Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
- The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
- A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
Adapted from DaveMcClure's Internet marketing shpiel (http://500hats.typepad.com/500blogs/2007/06/internet-market.html).
Created by Rob Fan for the week 3 lecture of Stanford CS377W (THE Facebook Class).
Water scarcity is the lack of fresh water resources to meet the standard water demand. There are two type of water scarcity. One is physical. The other is economic water scarcity.
Student information management system project report ii.pdfKamal Acharya
Our project explains about the student management. This project mainly explains the various actions related to student details. This project shows some ease in adding, editing and deleting the student details. It also provides a less time consuming process for viewing, adding, editing and deleting the marks of the students.
Saudi Arabia stands as a titan in the global energy landscape, renowned for its abundant oil and gas resources. It's the largest exporter of petroleum and holds some of the world's most significant reserves. Let's delve into the top 10 oil and gas projects shaping Saudi Arabia's energy future in 2024.
Overview of the fundamental roles in Hydropower generation and the components involved in wider Electrical Engineering.
This paper presents the design and construction of hydroelectric dams from the hydrologist’s survey of the valley before construction, all aspects and involved disciplines, fluid dynamics, structural engineering, generation and mains frequency regulation to the very transmission of power through the network in the United Kingdom.
Author: Robbie Edward Sayers
Collaborators and co editors: Charlie Sims and Connor Healey.
(C) 2024 Robbie E. Sayers
Hybrid optimization of pumped hydro system and solar- Engr. Abdul-Azeez.pdffxintegritypublishin
Advancements in technology unveil a myriad of electrical and electronic breakthroughs geared towards efficiently harnessing limited resources to meet human energy demands. The optimization of hybrid solar PV panels and pumped hydro energy supply systems plays a pivotal role in utilizing natural resources effectively. This initiative not only benefits humanity but also fosters environmental sustainability. The study investigated the design optimization of these hybrid systems, focusing on understanding solar radiation patterns, identifying geographical influences on solar radiation, formulating a mathematical model for system optimization, and determining the optimal configuration of PV panels and pumped hydro storage. Through a comparative analysis approach and eight weeks of data collection, the study addressed key research questions related to solar radiation patterns and optimal system design. The findings highlighted regions with heightened solar radiation levels, showcasing substantial potential for power generation and emphasizing the system's efficiency. Optimizing system design significantly boosted power generation, promoted renewable energy utilization, and enhanced energy storage capacity. The study underscored the benefits of optimizing hybrid solar PV panels and pumped hydro energy supply systems for sustainable energy usage. Optimizing the design of solar PV panels and pumped hydro energy supply systems as examined across diverse climatic conditions in a developing country, not only enhances power generation but also improves the integration of renewable energy sources and boosts energy storage capacities, particularly beneficial for less economically prosperous regions. Additionally, the study provides valuable insights for advancing energy research in economically viable areas. Recommendations included conducting site-specific assessments, utilizing advanced modeling tools, implementing regular maintenance protocols, and enhancing communication among system components.
Final project report on grocery store management system..pdfKamal Acharya
In today’s fast-changing business environment, it’s extremely important to be able to respond to client needs in the most effective and timely manner. If your customers wish to see your business online and have instant access to your products or services.
Online Grocery Store is an e-commerce website, which retails various grocery products. This project allows viewing various products available enables registered users to purchase desired products instantly using Paytm, UPI payment processor (Instant Pay) and also can place order by using Cash on Delivery (Pay Later) option. This project provides an easy access to Administrators and Managers to view orders placed using Pay Later and Instant Pay options.
In order to develop an e-commerce website, a number of Technologies must be studied and understood. These include multi-tiered architecture, server and client-side scripting techniques, implementation technologies, programming language (such as PHP, HTML, CSS, JavaScript) and MySQL relational databases. This is a project with the objective to develop a basic website where a consumer is provided with a shopping cart website and also to know about the technologies used to develop such a website.
This document will discuss each of the underlying technologies to create and implement an e- commerce website.
Final project report on grocery store management system..pdf
Building Product After "Product-Market Fit"
1. BUILDING PRODUCT POST PMF MORNING
BUILDING PRODUCT
AFTER “PRODUCT-
MARKET FIT”
CASE STUDY OF
SHARETHROUGH’S PROCESS
ROB FAN
CTO & Co-founder
Presented by
2. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
BACKGROUND
For the Rest of the Web
Powers In-Feed, Native Ads
for Modern Content Publishers
3. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
BACKGROUND
Monetize
Monetize your site or app with
premium brand content across all
connected devices.
Sell
Sell your own in-feed ads through
our self-serve technology platform.
Promote
Increase exposure for your sponsored
content programs by promoting stories
across the Sharethrough Exchange.
Sharethrough For Publishers
The Complete Native Monetization Solution For Modern Content Publishers
4. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
120employees
Foundedin2008
OfficesinSF,LA,CHI,NYC,LON
VotedBest Places to Work
AdWeek’s“NativeAdPlatformoftheYear”
Digiday’s “PlatformoftheYear”Finalist
BACKGROUND
Growth Stats
6. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
THE JOURNEY
Product-Market Fit
$
TIME
7. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
THE JOURNEY
Lean Startup
AAARR
Customer
Development
MVP
Pivots
Growth Hacking
Product-Market Fit
$
TIMEMost Startup Thinking Only
Addresses This Timeframe!
8. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
THE JOURNEY
There is life after
product market fit.
9. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
THE JOURNEY
Pre PMF Post PMF
Green Field
(No Debt, No Users)
Technical Debt
Scalable Code
All New Customers
(No Demands)
Existing Customers
Demand Features
No Competitors
(or Only Startup Competitors)
Startup and
Incumbent Competitors
Customer Feedback
Cycles Immediate
Customer Feedback
via Liaisons
Small Team
(Everyone Knows Why)
Large Team
(Clocking In and Out)
Rules are Different
11. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
PRODUCT
PROCESS
Product Planning Software Development
12. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
Ideas
Feedback
Hunches
Requirements
Product
Roadmap
Idea Funnel
PRODUCT
PLANNING
13. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
• After our vetting process, we call each item a Milestones
• Only items that will take a pair of engineers >= 1 iteration (2
weeks) are included
• Smaller tasks are often bundled into a milestone
• Larger items are explored before entering this process
• Items are business problems, not solutions
= 1 Item of Work
PRODUCT
PLANNING
14. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
PHASE 1 PHASE 2 PHASE 3 PHASE 4
PRODUCT
PLANNING
Product Exec Team
Sales
Customer Support
Engineers
Quarterly
Roadmap
15. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
Phase 1: Gathering Ideas
• Strategic vision comes from product
exec team
• Iterative items come from department
‘dump and sort sessions’
• Requests are written out, voted on and
compiled in a spreadsheet.
• Net result is a spreadsheet of 80 items
from large strategic bets to incremental
workflow improvements
PRODUCT
PLANNING
16. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
Phase 2: Shrinking the List
PRODUCT
PLANNING
• VP of Product, Engineering, and
myself spend a day whittling this list
down to 25 items.
• Initial order dictated by the votes
casted by each department
• We add another layer of votes onto
this list. Based on this criteria:
✓ Will this fit our workflow?
✓ Supportable?
✓ Can we do it well?
17. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
Phase 3: Costing the Ideas
PRODUCT
PLANNING
• Art to estimating
• Goal is to come up with a dollar cost
for each item in the list
• $4 = 1 pair of engineering for an
iteration (our iterations are 2 weeks)
• Aim for a conservative estimate.
Need to also account for chores,
bugs, and small tasks.
18. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
Phase 4: “Funding” Ideas
PRODUCT
PLANNING
• Half day is allocated for this. Product
executive team is in attending in-person.
• Items are printed out as “story cards” and laid
out on a table.
• Poker chips represent total engineering
capacity. Everyone is given an equal amount
of chips.
19. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
Phase 4: “Funding” Ideas
PRODUCT
PLANNING
• Once we start, a very healthy debate ensues.
• First round of funding:
• 50% go completely unfunded.
• 40% are half funded.
• 10% immediately get funding.
• Keep going until all chips are allocated and
stories are fully funded.
20. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
ROADMAP
EXAMPLE
Cross-Device
Targeting
Third-party Behavioral
& Demo Targeting
Enhanced Tablet Support Machine-Learning
Optimization Algorithms
Article Cards v2 Cards Refresh + Brand Logo
Improved Support
for Infinite Scroll
Data Exploration
22. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
TAKEAWAYS
• No one wonders what product and engineering are doing.
• Business has confidence in product. Product execution is
very low a risk factor in decisions.
• Works very well for our ideas/vision heavy culture.
• Just finished 5th time. We have slipped our schedules by
1-2 milestones, but everyone understands!
Results
23. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
TAKEAWAYS
• Executives are allowed to “jump the process.” Can get
items straight to Phase 4.
• Keep the product exec team meeting regularly during the
quarter.
• When milestones don’t get finish, deduct $$ to finish it up.
• Keep milestones focused on the problem, allow the PM’s
and engineers to find the best solution.
• Mid-quarter “must-do” ideas have come up - when they do,
we pull a milestone out of the list.
Learnings
24. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
TAKEAWAYS
A good process forms a way to repeatably
decide, decision-make, and build software
that is reliable and somewhat predictable.
Process is needed in a post
product-market fit world.
25. BUILDING PRODUCT POST PMF
@ROBFAN
@SHARETHROUGH
DISCLAIMER
There is no “right” process,
only the process that helps
you build and ship product.