* Is it possible to validate your idea immediately - even before the product is ready?
* Building a product people want - vs. making people want your product
* How to pick features that will generate more revenues?
* How to prove investors your startup will become a 10 Billion $ company?
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
The Million Dollar Optimization Strategy - Andre Morys - ConversionXL Live 2015CXL
"Conversion Optimization" and "Testing" became the hottest topics on the strategic roadmaps of online marketing managers. But still, a lot of companies suffer from easy to solve problems that probably cost a couple of million dollars.
In this talk, André Morys shows some unkown conversion barriers that are not visible on the website. He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do.
How to test your idea, with design thinking and lean startup methods. This is a set of example from 2019 ;)
Always test with real customers. the way you frame the test is as important as the test itself
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile marketing for content marketing, social media & conversion optimization.
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
The Million Dollar Optimization Strategy - Andre Morys - ConversionXL Live 2015CXL
"Conversion Optimization" and "Testing" became the hottest topics on the strategic roadmaps of online marketing managers. But still, a lot of companies suffer from easy to solve problems that probably cost a couple of million dollars.
In this talk, André Morys shows some unkown conversion barriers that are not visible on the website. He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do.
How to test your idea, with design thinking and lean startup methods. This is a set of example from 2019 ;)
Always test with real customers. the way you frame the test is as important as the test itself
Agile Marketing: Managing Marketing in a World of Constant Changeion interactive
Learn how an agile approach to marketing management may be the single most valuable decision your organization can make. Plus, examples of successful agile marketing for content marketing, social media & conversion optimization.
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
Henk Bolhuis, Product Specialist CRO at Reprise Digital, Netherlands’ leading digital marketing agency, talks about making experiment outcomes & learnings stick in the audiences’ minds, about understanding why communication is key to the success of a good experimentation program, and more.
Workshop held at Basalam on Growth Product Management.
The key questions are:
What is growth? Who is a growth PM? What is a growth team? What are growth loops?
Janna Bastow & James Mayes | Theme-based Roadmapping | ProductTank Toronto Product Tank Toronto
We're excited to welcome Janna Bastow and James Mayes from Mind the Product to Toronto for this month's discussion. We'll be discussing how to move to a theme-based roadmap by 2017 and learning more about Mind the Product's global product community.
Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product roadmap everyone understands and solve problems flexibly. She's also co-founder of Mind the Product, a global community of product managers, and the ProductTank series of meetups. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”
James lives at the intersection of Product, Startupsand Talent. As one of the Co-Founders of Mind The Product, he has specific remit now for partnerships throughout the product world in order to ensure the sustainability of the events. He’s always looking for new ways to add value to the community and while not always being a product person historically, loves the opportunity to experiment! James is a dad, gadget-geek, and frequent flyer.
Thanks to Shopify for hosting us!
How to Run A/B Tests Successfully by Vice Media Product ManagerProduct School
This was an informal chat about what it's like running A/B Tests for a media company. George covered the different ways A/B Tests can be implemented within an organization and also touched on some of the misconceptions of A/B Testing.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersTraction Conf
Everyone's talking about being data-driven conversion optimization, but what does it actually mean? How do you actually do it? ConversionXL Founder Peep Laja delivers the ultimate framework and how-to guide. Visit: http://tractionconf.io
7 Step Framework To Build Amazing Products With Your CustomersQuestionPro
Our Expert Anup Surendran, VP Product and Engineering at QuestionPro, with his unique experience in selling solutions to Fortune 100 companies, has developed “A 7 Step Framework For Building Amazing Products With Your Customers” In the webinar also joined another product expert Eric Boduch, founder of Pendo.io providing advice on customer satisfaction and product adoption to help meet your business growth rates
From Hackathons to Startups: Building Products from Fresh IdeasChris Traganos
Closing keynote delivered at HackZurich on October 12, 2014 in Zurich Switzerland.
Lasting products have a solid team building together towards a shared goal. Hackathons and meetups are a great way to find team members who will compliment and push you to become better developers, designers, and product managers.
Hear examples from Silicon Valley projects that started as side projects and became life changing projects and why being a hacker for life will keep you fresh and valuable.
Henk Bolhuis, Product Specialist CRO at Reprise Digital, Netherlands’ leading digital marketing agency, talks about making experiment outcomes & learnings stick in the audiences’ minds, about understanding why communication is key to the success of a good experimentation program, and more.
Workshop held at Basalam on Growth Product Management.
The key questions are:
What is growth? Who is a growth PM? What is a growth team? What are growth loops?
Janna Bastow & James Mayes | Theme-based Roadmapping | ProductTank Toronto Product Tank Toronto
We're excited to welcome Janna Bastow and James Mayes from Mind the Product to Toronto for this month's discussion. We'll be discussing how to move to a theme-based roadmap by 2017 and learning more about Mind the Product's global product community.
Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product roadmap everyone understands and solve problems flexibly. She's also co-founder of Mind the Product, a global community of product managers, and the ProductTank series of meetups. She likes to inspire great product conversations by asking: “What problem are you trying to solve?”
James lives at the intersection of Product, Startupsand Talent. As one of the Co-Founders of Mind The Product, he has specific remit now for partnerships throughout the product world in order to ensure the sustainability of the events. He’s always looking for new ways to add value to the community and while not always being a product person historically, loves the opportunity to experiment! James is a dad, gadget-geek, and frequent flyer.
Thanks to Shopify for hosting us!
How to Run A/B Tests Successfully by Vice Media Product ManagerProduct School
This was an informal chat about what it's like running A/B Tests for a media company. George covered the different ways A/B Tests can be implemented within an organization and also touched on some of the misconceptions of A/B Testing.
How and Why eCornell Does Agile MarketingRob Kingyens
The concepts of Agile Marketing and Data-Driven Marketing are becoming increasingly popular in response to the rapidly changing marketing landscape. Marketing teams are scrumming, sprinting and pivoting with a renewed energy to improve speed, transparency and adaptability of their strategies. The ability to make smart decisions quickly and repeatedly has shown that it is not just limited to the software industry, but is applicable to all industries; including higher education and learning organizations.
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & CustomersTraction Conf
Everyone's talking about being data-driven conversion optimization, but what does it actually mean? How do you actually do it? ConversionXL Founder Peep Laja delivers the ultimate framework and how-to guide. Visit: http://tractionconf.io
7 Step Framework To Build Amazing Products With Your CustomersQuestionPro
Our Expert Anup Surendran, VP Product and Engineering at QuestionPro, with his unique experience in selling solutions to Fortune 100 companies, has developed “A 7 Step Framework For Building Amazing Products With Your Customers” In the webinar also joined another product expert Eric Boduch, founder of Pendo.io providing advice on customer satisfaction and product adoption to help meet your business growth rates
From Hackathons to Startups: Building Products from Fresh IdeasChris Traganos
Closing keynote delivered at HackZurich on October 12, 2014 in Zurich Switzerland.
Lasting products have a solid team building together towards a shared goal. Hackathons and meetups are a great way to find team members who will compliment and push you to become better developers, designers, and product managers.
Hear examples from Silicon Valley projects that started as side projects and became life changing projects and why being a hacker for life will keep you fresh and valuable.
How do we combine data, Lean Startup and product management to consistently build better products? Here's a keynote I did at CrunchConf 2016 to share some ideas on that.
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Growth Hacking presentation @ Digital Yuppies by Growth Hound
www.growthound.com
Growth Hacker Identikit
Dietro ad una crescita esponenziale c’è una figura sempre più ricercata: il “Growth Hacker”. Scopriamo chi è e cosa fa questo personaggio.
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
This presentation was used for my talk at HowToWeb 2014 in Bucharest Romania and is the updated presentation to my blog post on the subject - http://thedrawingboard.me/2013/05/03/the-product-market-fit-cycle/
Building Delightful Products: A Customer-Centric Approach to Product Strategy...Perfetti Media
In this presentation, Carbonite's User Experience Director, Christine Perfetti, will share proven techniques for quickly exploring new design approaches based on solid customer data. She will share approaches for gathering customer insights, generating new product concepts, and evaluating designs.
The elusive hunt for finding product/market fit in your early startup is never easy. Here's some best practices from my own experiences founding & advising startups to bring discipline to that process.
Enjoyed this presentation? Subscribe to my weekly essays at http://www.sachinrekhi.com
Finding Product / Market Fit: Introducing the PMF Matrix - Presentation by Ri...Rishi Dean
These slides were used to facilitate a discussion of entrepreneurial MIT alums, mainly from the MIT Sloan business school. My intention was to introduce many of the newer, leaner concepts of early stage start-up development to a group that often sees "technology first" businesses.
This presentation centers on the concept of Product / Market Fit: what it is, why it's important, and how to achieve it. I propose my "Product Market Fit Matrix" that helps to characterize the issues of the start-up and presents various frameworks that can help guide development. In a sense the Product / Market Fit Matrix is a meta-framework.
For more information please visit: http://www.rishidean.com
Turing Festival 2016 - Building Products, More Than Meets the EyeJohn Peebles
How we've taken a holistic view of building a product at Administrate. Mistakes made, things realised. A talk delivered at Turing Festival 2016 in Edinburgh.
Navigabiz - Strategies for startup successJeff Safovich
Strategies for startup success; or how to build a Billion Dollar startup?
• 7 key steps for building an efficient business plan
• How to bring together the corner-stones of a startup: market, product, go-to-market, business model?
• Is it possible to validate your startup idea immediately - even before the product is ready?
• How to align a product roadmap with business goals / market feedback?
• 5 most important ingredients for a successful fund raising
* Strategies for startup success
* Major reasons for startup failures and how to avoid them
* Company's culture - a key ingredient for a great business
* 5 most important ingredients for a successful fund raising
Navigabiz - Strategies to foster your company’s growthJeff Safovich
• Strategies for startup success
• Company's culture - a key ingredient for a great business
• The North Star Metric - a key to driving sustainable growth
• Major reasons for startup failures and how to avoid them
• 5 most important ingredients for a successful fund raising
Learn build measure building products customers loveRahul PruthI
An in depth introduction to building products with a focus on software. Slides are from the Product Management Bootcamp at General Assembly, Austin, Texas.
The focus is on the basics of learning, building and measuring as a cycle.
Growth Product Management w/ WeWork's Digital Growth Team PMProduct School
In tech, everyone is always talking about growth - but what does that actually mean and how do you make it happen? The PM for the Digital Growth team at WeWork, Drew Howard, gave an overview of what a growth PM does, what kind of tactics they focus on and how they measure results.
He talked about what some important growth channels to be aware of for any product are, if "growth hacking" is a real thing or a terrible buzzphrase and how you can tell if you're really driving growth for your product.
Watch Dan Ross, Managing Director for Optimizely ANZ in our latest webinar from the Experimentation Insights Tour -- "7 Habits of Highly Effective Personalisation Organisations”
Watch the webinar here: https://optimizely.wistia.com/medias/cun66mnkwt
Take Optimizely's Maturity Assessment here: https://www.optimizely.com/maturity-model/
DESCRIPTION: Create a data-driven culture and affect business decisions at the broader company level. When most people think of experimentation or testing, they think of sales and marketing.
However, to do real customer experience optimisation, you need to think about all the ways your customers are interacting with you.
The right mix to support building your programme into a centre of excellence is critical: you need a team that helps create a data-driven culture.
Watch this webinar so you can:
* Think more deeply about the future of your program and the makeup of your team
* Consider which hard and soft skill sets your testing organisation needs
* Build a well-rounded optimisation team that is visible, sustainable, and efficient
About Optimizely
Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.
The platform’s ease of use and speed of deployment empower organisations to create and run bold experiments that help them make data-driven decisions and grow faster.
To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses.
To learn more about customer experience optimisation, visit optimizely.com
7 Factors to Consider When Building Your Mobile StrategyiTexico
With mobility being such a growing demand from customers for all across the United States, mobile development is one of the biggest decisions a CIO or CTO can make in 2014.
These are the slides of our last webinar held on Feb 07 where we clarified some of the myths and misconceptions on mobile app development as well as present you with cost-effective solutions that can help companies drive their entire mobile strategy.
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не ...Lviv Startup Club
Dmytro Breslavets: Test fast, die cheap. Як закривати гештальти швидко та не забивати собі голову “геніальними” ідеями (UA)
P2H x LemBS. Онлайн-вебінар "Test fast, die cheap" [18.05]
Website - https://lembs.com/p2honeonline
Youtube - https://www.youtube.com/startuplviv
FB - https://www.facebook.com/pmdayconference
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
This webcast is for product owners on how to do market testing in an agile fashion. We've created a methodology called a "Market Sprint" that allows you to very quickly discover and prove out go-to-market models for new or pivoting products. It's a great way to validate requirements and buying patterns in the market before having your team write code.
MVP_ A Game-Changer for Product Success.pdfnikhilsuman11
Why create a Minimum Viable Product (MVP)? There are several methods for product development, but creating a Minimum Viable Product (MVP) is the best approach to maximize your chances of success while minimizing your risks. An MVP is a product with only the most essential features to attract early customers and validate your idea through feedback. Feedback is crucial, as it helps you improve your product or decide whether further development is necessary.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
How to build mvp for startups highlighting the key things to take care of wh...Katy Slemon
Learn the right Agile approach to build MVP for startups that won’t fail. Overcome the obstacles & test your MVP to gauge the success of your startup.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
Era of daily breakthroughs
Artificial Intelligence
with EQ
Solution for Cancer
Solution for hungerAugmented Human
Green Cities IoT based homes
Smart
Transportation
Virus-sized
computing devices
Quantum
computers
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What is Product Market Fit (PMF)?
“Product/market fit means being in a good market
with a product that can satisfy that market.”
Marc Andreessen
“Product/market fit is a precondition for effectively
scaling marketing for a company”
Sean Ellis
“Product/market fit is a step in between customer
validation and customer creation”
Steve Blank
4. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
Why PMF Methodology?
Fail fast: Failure is a cousin of creativity
Scientifically measure if there is progress over time
Be frank with yourself: know where you are to choose your next step
Identify “the most promising” concept; Verify a concept potential
Avoid waste: greatest waste is doing efficiently what should not be done at all Peter Drucker
Identify the most important improvement to focus on
Prioritize product features
Speed up business evolution: most startups do not fail, they just run out of money
5. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
PMF Methodology - Intro
• What trick am I about to show off?Trick
• What response do I want?Valuation
• Try this with different peopleExperiment
• Watch results, improve, retryLearning
• If the trick is not working,
try another oneValidation
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5 Steps to Product Market Fit
Concept
Metrics
ExperimentLearn
Validate
7. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
5 Steps to Product Market Fit
Describe Your concept:
◦ Need
◦ Solution - Value
◦ Solution - Growth
◦ Solution - Monetization
Concept
Metrics
ExperimentLearn
Validate
8. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
5 Steps to Product Market Fit
Assessments
◦ What do you need to know to predict
success?
KPIs
◦ Translate Assessments into KPIs
(*) KPI = Key Performance Indicator
Concept
Metrics
ExperimentLearn
Validate
9. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
5 Steps to Product Market Fit
MVP
◦ Build a MVP to measure your KPI
Measure
◦ Run an experiment and measure your
KPI
(*) MVP = Minimal Viable Product
Concept
Metrics
ExperimentLearn
Validate
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5 Steps to Product Market Fit
KPI vs. Goals
◦ See what works, and what doesn’t
Compass
◦ Focus improvements on highest risks
Concept
Metrics
ExperimentLearn
Validate
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5 Steps to Product Market Fit
Progress
◦ Analyze KPIs over time
Convergence / Pivot
◦ Are you on track? Be frank with yourself
Concept
Metrics
ExperimentLearn
Validate
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Let's take a closer look
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Making people want your stuff Making stuff people wantVs.
14. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
Solution
STEP 1 - Concept
• What’s the need? Who needs it? Painfulness? Context?Need
• What value will your clients gain?Value
• Distribution method: viral? sticky? paid?Growth
• How will you monetize?Model
• Promise, Players, Use cases, Funnels
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STEP 2 - Actionable Success Metrics
Solution
Need
Value
Growth
Model
Assessments
KPIs
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STEP 2 (cont)- Actionable Success Metrics
Solution
Need
Value
Growth
Model
Do they need your solution?
For example:
• Assessment:
• KPI:
(*) CTR = Click Through Rate
Do private users want to sort
out the mess in their
contacts?
% CTR on invitation emails
17. All Rights Reserved 2017 jeff@Navigabiz.com www.Navigabiz.com
Solution
Need
Value
Growth
Model
Do they appreciate the value you provide?
For example:
• Assessment:
• KPI:
Do users see value in your
smart contacts management
system?
# Returns per user
STEP 2 (cont)- Actionable Success Metrics
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Solution
Need
Value
Growth
Model
Is your growth method working?
For example (assuming viral method):
• Assessment:
• KPI:
Are users inviting their
friends to try out your
product?
# Invitation sent per user
STEP 2 (cont)- Actionable Success Metrics
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Solution
Need
Value
Growth
Model
Is your monetization effective?
For example:
• Assessment:
• KPI:
Are free users upgrading to a
paid version?
% of free users -> paying
STEP 2 (cont)- Actionable Success Metrics
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STEP 3 - Experiment
MVP
Measure
Try
• Minimal possible scope to measure KPI
• Embed measurements into MVP
• Run your experiment
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STEP 4 - Learn
Analyze
Compass
Progress / t
• Current KPI compared to your holy grail
• Focus improvements on highest gaps
• Did you improve?
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STEP 5 - Validate
Goal
Goal
Are the KPI converging?
A
B
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5 Steps to Product Market Fit
Concept
Metrics
ExperimentLearn
Validate
• Need, Solution (Value, Growth, Model)___
• Need, Value, Growth, Model___
• MVP, Try, Measure__Analysis, Progress / t, Compass
KPI Converging?
Repeat
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More to explore
Books
Lean startup, by Eric Ries
Toyota Production System: Beyond Large-Scale Production, by Taiichi Ohno (Kaizen)
Lean Thinking: Banish Waste and Create Wealth in Your Corporation, by James P. Womack and Daniel T. Jones
Crossing the Chasm, by Geoffrey A. Moore
The four steps to the Epiphany, by Steve Blank
Links
https://en.wikipedia.org/wiki/Product/market_fit
http://www.startup-marketing.com/the-startup-pyramid/
http://blog.pmarca.com/2010/03/20/the-revenge-of-the-fat-guy/
http://theleanstartup.com/
http://paulgraham.com/startupmistakes.html
Techniques
Agile / SCRUM
Rapid prototyping
Continuous deployment
A/B Testing
The 5 Why
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Points to remember
Failure is a cousin of creativity. Fail fast!
Making stuff people want vs. Making people want your stuff
Greatest waste is to do efficiently what should not be done at all.
Follow the trail wherever it leads… Most successful startups end up doing something different
than they originally intended
Enjoy along the way!
Paul Graham
Peter F. Drucker
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Thank you for attention!
If you are wondering how to apply this to your own company,
Or if you would like to discuss an interesting idea,
I’ll be happy to meet for a coffee.
Jeff Safovich
jeff@navigabiz.com
www.Navigabiz.com
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Special Thanks!
A big thanks to everyone who attended this event!
It was a great pleasure to meet you. We hope you had as much fun attending as
we did organizing it.
Thanks to Google Campus that invited us to host the event in their offices!
An invitation from Google Campus: If you enjoyed this event, there are many
more tech/entrepreneurial related events at Campus Tel Aviv.
Special thanks to Opher Brayer who inspired and encouraged me to arrange this
event!