The document discusses the importance of engaging with insights on LinkedIn for social selling. It provides statistics that sales reps who exceed their quotas get 74% more engagement on their posts, and that 64% of B2B buyers appreciate hearing from salespeople who provide business insights. The document recommends sharing relevant resources and industry news on LinkedIn to become a trusted source of insights, engaging with others' content by leaving constructive comments or joining groups, and using information from prospects' LinkedIn profiles for customized outreach.

1. Engage with insights
Discover and share conversation-worthy
updates to create and grow relationships
Social Selling Index

2. Reps that exceed quota get
74% more engagement on
their posts than those that don’t
exceed quota
+74%
Why is it important to
engage with insights?
Nearly 64% of B2B buyers
report that they appreciate
hearing from a salesperson
who provides knowledge or
insight about their business
%
+39%+64%
You are 70% more likely to
get an appointment or an
unexpected sale if you are a
member in LinkedIn Groups
+70%

3. Post relevant content that can help
you become a trusted source of
insights and engage with insights
from others.
Share relevant resources
to strengthen personal
connections
EXPERT TIP
Identify information for prospects that
shows you care about their success and
tag them when you share
Engage with insights

4. Leverage industry data and news
on LinkedIn to stay up to date.
Stay in the know with timely
content
EXPERT TIP
Find timely articles to share on
LinkedIn Pulse and get real-time
insights on your saved leads and
accounts with Sales Navigator
Engage with insights

5. Leave thoughtful,
constructive comments on
content your prospects share
or join LinkedIn Groups.
Engage in discussion where
your connections are
EXPERT TIP
Participating in common groups can
reinforce shared interests and goals
Engage with insights

6. Always customize messages using
relevant information you have
learned about the person on
LinkedIn.
Use relevant information
when reaching out
EXPERT TIP
Use response rates as a way to gauge
success of InMail or connection requests
Engage with insights