The author attracted their audience for their magazine through using a relaxed tone and imagery throughout the publication. They chose the title "Totally Awesome" after asking their target audience through a quiz which title they preferred. The relaxed text and imagery of models with relaxed bodily expressions was aimed to make the magazine easy to read like chatting with a friend. The author also attracted readers through the use of color, fonts, giveaways, content and images. Quotes and coverage of up-and-coming artists on the front cover and within were meant to entice readers to learn more about their favorite musicians.