This document summarizes how a media product represents particular social groups. It shows males and females aged 16-20 as having an "indie" persona through relaxed outfits and poses. The main character, Ryan, wears double denim and a checked shirt and poses in a relaxed, "cool" way to appeal to the target indie audience. Pictures of Ryan up close show a shy side to match the indie stereotype, while another picture shows a cheeky smile to make him seem more relatable. The font and layout are meant to seem minimalistic, simple and easy to connect with, like the indie lifestyle, while also showing a "tainted" reflective side.