The document discusses how media represents social groups and the considerations that went into designing a magazine for a target audience of men interested in folk music. The author chose to feature a woman on the cover to attract more readers according to the male gaze theory. Language, colors, and imagery were also chosen carefully to be appealing and relatable to the target audience, featuring natural blues and browns, photographs of musicians holding guitars outdoors. The goal was to design representations that potential readers could identify with in order to attract them to buy and read the magazine.

1. How
does
media
products
represent
par1cular
social
groups?

2. My
typical
reader

3. I
used
a
woman
for
the
main
ar1cle
as
I
thought
that
it
may
a:ract
more
of
an
audience.
The
male
gaze
theory
is
telling
us
that
by
using
women
in
a
magazine
specifically
designed
for
men
that
it
will
a:ract
them
to
buy
it
more.
The
male
gaze
is
used
in
many
magazines
such
as
Q
and
rolling
stones
to
a:ract
their
target
audience
and
that
is
why
I
will
be
using
it
because
my
target
audience
is
men.
I
also
think
that
using
a
woman
on
the
front
cover
would
a:ract
the
small
percentage
of
women
who
would
be
interested
in
reading
the
magazine
because
it
gives
them
someone
to
look
up
to.

4. Another
thing
is
the
language
I
have
used
shows
the
representa1on
and
stereotypes
theory
because
I
have
used
language
throughout
the
magazine,
mostly
in
the
double
page
spread,
that
an
older
audience
would
be
ale
to
understand
appose
to
using
slang
or
jargon
specified
for
a
younger
audience.
This
is
really
important
because
if
my
audience
doesn’t
understand
or
like
the
language
I
am
using
then
they
would
not
want
to
buy
or
read
the
magazine.
For
example
the
language
they
use
in
a
magazine
with
the
target
audience
of
10
year
old
girls
is
going
to
be
simple
and
happy
because
of
their
age,
however
my
target
audience
is
older
than
that
meaning
the
would
want
to
read
something
a
bit
more
formal
and
sophis1cated.

5. The
colours
that
I
have
chosen
to
use
are
very
natural
colours
such
as
blues
and
browns,
this
is
because
they
are
very
male
colours
and
also
they
are
the
colours
I
most
think
of
when
thinking
of
folk
music
because
the
genre
of
music
to
e
is
very
natural
as
well,
that
is
why
I
have
chosen
to
use
them
in
my
magazine.
I
also
figured
that
if
my
audience
like
folk
music
which
they
obviously
would
otherwise
they
wouldn’t
buy
the
magazine
then
they
would
also
like
the
colours
I
have
used.

6. I
have
thought
about
what
my
target
audiences
hobbies
and
interest
would
be
and
used
them
in
the
magazine
to
a:ract
them
more.
For
example
I
think
that
my
target
reader
would
play
an
instrument
so
I
have
made
the
person
who
the
ar1cle
is
about
hold
a
guitar
to
show
they
have
something
in
common.
I
also
think
that
my
target
audience
would
love
to
be
outdoors
and
is
a
very
outdoors
sort
of
character,
I
have
taken
what
I
think
they
are
like
in
this
sense
and
taken
some
of
the
photographs
that
I
have
used
in
my
magazine
outside
in
woodland
or
in
fields
and
I
think
this
will
a:ract
the
audience
because
again
they
would
have
something
in
common.