The document discusses how the author addressed and attracted their target audience of young females for their magazine. They used bright colors in the design, included photos of female and male artists to appeal to readers, advertised free posters to attract fans of a particular band, addressed readers directly using casual language, and included cover lines about popular artists and TV shows to pique interest. The price point was aimed at middle class teenagers and the overall layout and style was modeled after other magazines for young women.

1. How did you attract/address your
audience?

2. Colours
• I chose lots of different bright colours in my magazine
so it looked aesthetically pleasing. This would attract
my audience as girls like bright colours. This is shown
mostly through my masthead as I used different
coloured blocks behind the masthead which made it
look more interesting. Previously my colour scheme
was pink, purple and white which appealed to my
female audience but started to look quite boring so I
changed my colour scheme to pink, yellow, blue,
orange, green, purple and red. This makes the
magazine look more fun, busy and much more suitable
for my audience.

3. Photographs
• Because my magazine is aimed at young females I researched other
magazines aimed at this age range (although they weren't music
magazines). I noticed that all magazines aimed at my audience have
a female artist/group on the cover so I incorporated this into my
magazine. This is so the readers have someone to aspire to be like
as the girls on the cover are the same age or slightly older than the
readers. I also featured a male artist on my contents page which will
appeal to my audience. My audience are most likely to be white,
middle class so I took photo’s of individuals of the same class and
ethnicity.

4. Free Stuff
• I haven't specifically featured any free items with my
magazine, however I have advertised on the cover ‘The
Wanted Poster Special’ which is basically lots of free posters
of the wanted. This will attract my audience if they are fans of
the wanted as it is well known that my audience have posters
of different bands and artists plastered across their walls.

5. Layout
I adopted a similar style to the
magazine on the right because this
magazine is aimed at the same sort of
audience as mine. There are many
differences in the layout of these
magazines. Kerrang! magazine is
aimed at males whilst Sugar magazine
is aimed at females. The main focus of
the Kerrang! cover is the artists face.
The image is very ‘in your face’ which would not be seen in Sugar magazine as it would probably
scare the readers! Also the text is underneath the artists face which creates more of a focus.
This is the opposite to Sugar magazine as there is text on the artists (but still avoiding their
faces). Also, Sugar magazine are advertising other things that are in the magazine whilst
Kerrang! is mainly focusing on Slipknot (the artist on the cover). The way the group have been
pictured in the ‘Sugar’ magazine has connotations of ‘sister hood’ and ‘girl power’ as the band
are all very close in the picture. The artist on the front of the Kerrang! magazine is also from a
band but the magazine have done a ‘cover special’. This doesn’t have the same connotations as
the ‘Sugar’ magazine. The text on the ‘Sugar’ magazine is slanted which is common with pop
magazines as it gives the magazine a fun edge. The Kerrang! magazine has kept it’s font straight
which, compared with the Sugar magazine, makes it look more serious.

6. Addressing My Audience...
• I used words like ‘hottest’, ‘coolest’ and ‘OMG’. This will
attract my audience as teenage girls are familiar with
these terms and use them themselves. An older person
may not understand what ‘OMG’ means, which may
exclude them from my magazine. On my contents page
I have used the line ‘which artists are you loving?’. I
have directly addressed the audience which makes the
magazine feel more personal, like it is the readers
magazine. Also, by letting the readers choose which
artists are featured in the magazine, it makes the
magazine apply to my target audience more as they are
seeing the artists they want to see.

7. Price
• I have priced my magazine at £3.99. This
means my magazine will most likely be bought
by middle class teenagers as it is not so
expensive that it’s out of their price range, but
it isn’t extremely cheap either. Such a price
implies that the magazine will be of a good
quality, which is very positive.

8. Cover Lines
• My main cover line is ‘X factor! Winners first ever
interview!’. My audience will be the sort of people that
watch the X factor so by having this on the cover they will
be more likely to want to read it. Another cover line I used
is ‘The Wanted poster special!’. This will attract fans of the
band The Wanted. The use of the word ‘special’ implies
that this is a one off that wont be featured in every ‘Pop
Chat’ magazine, so there for readers should buy the
magazine while they still can. On my contents page I have
featured the pull quote ‘One Direction, we still haven't
found the one...’ This will attract my audience as teenage
girls fantasise about their favourite boy bands so they will
want to read about why the band haven't found ‘the one’.