Alicia Taylor proposes creating a magazine focused on music from the 1980s era. She believes this theme would appeal to the target demographic of 16-25 year olds who are interested in 1980s music revival. The magazine would have colorful graphic designs inspired by 1980s magazines but with higher print quality. Articles would have a personal and enthusiastic tone about bands, with less commercial focus, to appeal to readers' enjoyment of music over profit.

1. Alicia Taylor
Pitch for magazine
The idea I have is to create a magazine that isn’t centered on a genre but round a specific era in time, I feel this would appeal more to the
current market and would set apart my magazine from the vast majority of music magazines available.
My demographic will be aged around 16-25 year olds; even though the magazine is 80’s based which could suggest my magazine will
influence people more likely in their late thirties, the magazine itself is more of an 80’s renewal which is why I think the demographic is
more based around the younger generation.
Here are authentic front covers from the 80’s:
80’s magazine summary:
Bright/colourful headers(unless the band being
interviewed is more grunge in which the layout is
more dull)
The anchorage of the magazine tends to be
determined on the genre of music or artist being
interviewed.
Quality of magazine is fairly low which is expected
due to the technological advances of the 80’s- I like
this effect due to the colouring of the pictures but I
don’t like how blurred the text looks
In comparison with the 80’s music magazines, here are current:
To give my magazine an 80’s feel I’m going to create a layout that is
bright and colourful with a fun feel, unless I decide to create a
grunge band persona on the front of the magazine, in which case the
colours will be basic .To give my magazine a slightly more current
feel, the magazine quality will be high however the pictures will be
sepia toned to make the pictures look as though they have been
taken with a polaroid camera for a more vintage effect.
There was a sense of needing to belong to something and outside of a
gang being part of a musical clique could make you feel like you were a
part of something important and revolutionary with 80’s
Bands of the 80’s are still extremely popular and influential in today’s music. magazines.Now,magazines are more commercialized with
advertisements at every angle which creates a less personal appeal for
Bands such as: Def leppard, motley crew, AC/DC, Aerosmith, billy idol, the cure, the the magazines of today. Obviously in the 80’s there was no such thing as
smiths… List goes on. This is why current music magazines usually do special edition the internet, there was no other way of getting your musical knowhow
issues of joy divisions Ian Curtis or john Lennon, Robert smith etc. as they are very without reading a magazine...These magazines (perhaps I should say
influential figures in music and will never be forgotten so to speak. papers) were at the time very well produced. The articles within were
written by true music-fans it seemed. The interviews and observations
were more akin to a really good 'Rolling-Stone' article. Unfortunately
nowadays the 'NME' looks more like a glossy teen-mag than anything
people are going to actually read, doesn’t help the magazines are now
ridiculously expensive with a stupid markup that just puts people off
.People just end upretiring to the internet for their musical cravings.
One thing I have understood from these observations is to create articles
that are personal and enthusiastic with less commercial appeal. To
create a magazine that’s less about profit and more about the enjoyment
and celebration of great music. People are more likely to spend money
on a cheap magazine that’s had time, effort and personalization into it
than a magazine that’s churned out writers that don’t have a true
interest in the music and a price mark up that is extortionate.