1. Question 3: What Kind of media institution might distribute your media
product and why?
I have found there is a gap in indie and alternative music magazines sold in the UK, IPC
is the current owner of the rock/pop magazine NME, which has a similar feel to the
magazine I have created. I have taken some of my inspiration from NME to create my
magazine by analyzing it closely, I think IPC would be a suitable media institution to
distribute my product. They already have a successful chain of magazine companies and
would know how to successfully market and advertise my product.
My product would offer IPC a way to attract a bigger music audience, as NME is IPC’s
only music magazine. It would also help them to capture a younger female audience as
currently they own ‘Teen Now’ which has a target audience of 13-16 whereas, Alternative
has a female target audience of 16-20. Furthermore, if IPC became the distributer for my
magazine they wouldn’t face competition against NME.
